Charity Sexes Down, Fanboys Get Website, Make Your Own Mexican, Alkies Go on Tour, and Go Get Yourself Fired


- YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.

- Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.

- itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.

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by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Games, Guerilla, Online, Promotions, Video

Devon and Amanda Denialer Drop in on Toronto Life


Had another run-in with the Denialer family, the stars of Mackenzie Investments' "Burn Rate" ad campaign, over the weekend.

Last time it was with Mama Denialer, who spends to ease her pain because she's too Botoxed to cry. This time I moused over her spawn, sitting sandwiched in a skyscraper ad on Toronto Life. Devon gave the page a once-over and snarled, "Every moment we spend on this page, you're keeping me from shopping."

"Life is so unfair," Amanda agreed with a sigh. I wanted to comfort her because part of me is scared she'll graduate to other forms of cautionary advertising. Hang in there, Amanda. Buy some Skechers or something.

by Angela Natividad    Apr- 6-08    
Topic: Brands, Campaigns, Online

Google Hate Website is Back in Business


Ahhh. Nothing spells success like the obsessive, well-indexed and unquenchable hatred of an anti-corporate website.

Rejoining Starbucked, I Hate Microsoft, Untied and Comcast Must Die is Fucked Google, which was shafted in 2006.

We're not sure what tipped the scale back in its favor. Probably had something to do with all those firings. Because the author of Fucked Google has this to say: "I finally have a good stream of pissed-off Google employees feeding me information so you guys can look forward to lots of valleywag-style dirt in the coming days."

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by Angela Natividad    Apr- 4-08    
Topic: Brands, Consumer Created, Online, Opinion

Voyeurism, Vodka and Nudity Wave the Flag for High Art


Over 21? Neato. That means you can see Christi naked, or at least flashes of nakedness while Christiania -- a vodka company that digs nudity -- walks you through its 2008 NEW CLASSIC NUDE ART competition rules and regs.

What a tease.

In case you weren't clear, we're not talking Christi the supermodel. Christi (short for Christiania) is a vodka, and nudity's its gimmick. That chick at left with the tube-hair? That's a work of art by bobbykro from Christi's 2007 NEW CLASSIC NUDE ART competition.

by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Consumer Created, Online

Only in Japan Can Penis Envy Be Sated with a Console


Not a dildo. Not a diaper. It's a strap-on jimmy for Super Pii Pii Brothers!

This has jack to do with advertising, but if you don't feel thankful for having learned about the existence of Super Pii Pii, you are lying to yourself. Strap on the harness, pop in your Wiimote and play the game that men have been playing in public toilets for, well, ever.

No word on whether a Glory Hole series is in the making but somebody's gotta be working on one.

UPDATE: It was an April Fool's joke. That's a lightweight bummer.

by Angela Natividad    Apr- 3-08    
Topic: Brands, Games, Strange

Next Cockroach You See, Shake the Raid and Think Zoo York


Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.

And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?

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by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Commercials, Television, Video, Worst

The Walls Don't Just Have Ears; They've Also Got Some Big-Ass Eyes


This is part of a four-sided pullout for Benjamin Moore's line of Aura paints. The first side reads, "Your life is your inspiration." The spread, which is here, reads, "Your walls are your canvas."

That's moving and all, but imagining the incorporeal faces of my ancestors staring out of my walls puts me way out of interior design mode. And more into, well, therapy mode.

by Angela Natividad    Apr- 2-08    
Topic: Brands, Campaigns, Magazine

Apple Sued for Failing to Deliver on 'Millions of Colors'


Apple's getting sued because the marketing material for its new iMac desktop monitor promises people "millions of colours." In actuality, the 20in version only displays 262,144. Those bastards!

(For the record, the iMac 24in screen does display millions of colours. 16.7 million, to be exact, 9.7 million of which human beings apparently can't even see.)

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by Angela Natividad    Apr- 2-08    
Topic: Bad, Brands, Packaging

Google Might Axe 300 DoubleClick Jobs, Mostly Stateside, and Shafts Performics


With its acquisition of DoubleClick finally secure, Google gets down to the more controversial part of not being evil: axing a shit-ton of jobs.

As of today Google started making with the mass lay-offs. The New York Times says it's possible 300 could go, but the GOOG ain't all bad; it's softening the blow by giving a few chumps "transitional" roles, which means you get to transition-the-hell-out after the two big ships become one.

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by Angela Natividad    Apr- 2-08    
Topic: Brands, Events, Online, Worst

Hey Look, Another Riff on the Periodic Table. And with Widgets!


"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!

These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.

Random. But I did like the ghost bib.

The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.

by Angela Natividad    Apr- 2-08    
Topic: Brands, Campaigns, Online, Video

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