Sony Foams Miami For New Commercial

sony_foam.jpg

Here's some behind the scenes footage of that foam shoot that bathed the streets of Miami with gallons and gallons of soap suds we reported earlier this month. It's all for an upcoming Sony ad along the lines of Balls, Paint and Rabbits.

by Steve Hall    Mar-27-08    
Topic: Brands, Commercials



Imagine If the World Was Made of Bubble Wrap

bubble-wrap-elevator.jpg

Wouldn't it be delightful? You could fling yourself at walls. Roll down stairs. Jump off skyscrapers. (Well ... no, not really. But at least there wouldn't be a mess all over the concrete.)

Yeah, a bubble wrap world would be awesome.

Now buy Snapple antioxidant water. It will protect you, much like your hypothetical dream world of bubble wrap. It's not like you're eating broccoli anyway, right? Antioxidants are like bubble wrap for your cells.

This ad was created for Snapple by agency Cliff Freeman & Partners, production company Anonymous and Post/VFX firm Asylum -- which, from experience, knows a thing or two about padded spaces.

by Angela Natividad    Mar-26-08    
Topic: Brands, Commercials, Television



Fergie Remixes 'Glamorous' to Promote Safe Sex and AIDS-Fighting Lip Gloss

fergie-vivaglam.jpg

That tangle of head and hair spilling out of a corset is Fergie posing for Mac's VIVA GLAM campaign, which sells lip gloss to fight AIDS.

Fergie remixed her Glamorous single for the VIVA GLAM VI Special Edition Lipglass, joining spokeswomen like Eve and Dita von Teese to combat AIDS with vanity (which, unlike the compulsion to love thy neighbor, is irresistible). Download the song, watch video footage or send safe sex e-cards from the Mac Cosmetics site.

Advertising Age says 100 percent of proceeds for the $14 lip veneer will go to the MAC AIDS Fund. Considering the thought of Fergie hashing out her (safe!!!) sex life makes us grimace in a way that scares small children, we'd hope for no less. Bravo, MAC.

more »

by Angela Natividad    Mar-26-08    
Topic: Brands, Campaigns, Cause, Celebrity



MTV Tr3s Deluges Latin Kids with Culture's Colour

pandapanther.jpg

Check out this dope Hispanic pop culture mash-up for MTV, put together by PandaPanther. It's totally random, but maybe random is better than seeming too focused. Interstitials like this one will appear in the MTV Tr3s Top 20 countdown show. Each number will feature a different vignette.

MTV Tr3s launched in mid-2007. Its goal was to encourage marketers to start looking at Hispanic youth culture instead of always focusing on Spanish-speaking adults.

more »

by Angela Natividad    Mar-26-08    
Topic: Brands, Television, Video



Red Bull Makes Cola with All-Natural Ingredients

redbull-simply-cola.jpg

Hrm. While colas try brewing competitive energy drinks, Red Bull -- arguably the best-known of them all -- has decided to launch its own soda. We give you Red Bull simply Cola.

No word on when it's appearing in the States, but it's au naturel, with 23 unmolested ingredients and slightly more caffeine than most sodas.

To promote simply Cola, Red Bull is distributing leaflets that serve two purposes:


  • Highlighting the drink's ingredient list (none of which is the taurine that made them famous. Although there's mustard seeds and cardamom for kick)

  • Justifying its entry into the market. Because this isn't just any cola. It's special cola: strong and natural (says them, not us)

Well, hell. We'd drink it.

by Angela Natividad    Mar-25-08    
Topic: Brands, Campaigns, Packaging, Promotions



Don't Leave Home without the Precious!

nike-apple.jpg

Have you ever been to Build-a-Bear? You know how the employees give you a little heart pillow to wish on and put inside your bear, right before it's sewn up?

Graft that process onto your daily run. Put a piece of Nike in your shoe.

We didn't really get this ad so we read the pressie for clarification. This is what it says.

more »

by Angela Natividad    Mar-25-08    
Topic: Brands, Commercials, Packaging, Television



Because You Know You Have One.

starwars-toes.jpg

Wired wants your best Star Wars tribute photos. Contrary to what you might think, this isn't because George Lucas needs more love. (We've heard that when your net worth is cushioned with many zeroes, life can be quite cozy.) This is actually in honor of Fanboys, an Ernie Cline homage to Star Wars fandom.

Why doesn't anybody ever ask for our Spice Girls tribute photos? We have big shoes! Dolls! Slutty skirts! Dresses made out of the Union Jack! Unsavory images of ourselves in pout-mode! Come ON, guys.

by Angela Natividad    Mar-25-08    
Topic: Brands, Consumer Created, Online, Promotions



Rape is Funny When It's Happening to Hot Dogs ... Right?

wienerschnitzel.jpg

... in the world according to Wienerschnitzel. (Push play on the right-hand side.)

Well, maybe the vibe is less like rape and more like cannibalism. Either way, it's malicious and creepy.

To demonstrate the irresistibility of its wieners, Wienerschnitzel's running an ad where a talking hot dog tries convincing Eskimos to move beyond an all-blubber diet. Horrors ensue when they look to him for comfort.

Neither funny nor appetizing.

by Angela Natividad    Mar-25-08    
Topic: Bad, Brands, Commercials, Television



Chrysler Weds Political Correctness With Web 2.0, Renames Focus Group

politicallycorrect.jpg

We just love how the same old thing gets a new name every few years. Retard? Mentally Impaired. Handicapped? Physically Challenged. Midget? Little Person. Indian? Native American. Oriental? Asian. Stewardess? Flight Attendant. Waiter/Waitress? Food Server. Mankind? Humankind. Mailman? Letter Carrier. Unemployed? Job Seeker. Boob flash? Wardrobe Malfunction. Genocide? Ethnic Cleansing. Garbage Man? Sanitary Engineer.

And now. Focus Group? On-Demand Customer Collaboration. Well that's a fucking mouthful but that's what Chrysler's labeled its foray into web 2.0-enabled conversational goodness with the launch of ChryslerListens. Yup, Chrysler now gives a shit what its customers and potential customers think.

more »

by Steve Hall    Mar-25-08    
Topic: Brands, Research, Trends and Culture



Under Armour Goes Pink, Allegedly for Breast Cancer, But Really for the XX Vote

power-in-pink.jpg

Under Armour is looking for three women to become the faces of its 2008 Power in Pink effort. In addition to using their faces to inspire others, Under Armour will also share their stories of courage and survival from breast cancer.

The winners get an all-expense paid trip to Baltimore -- no, not the Bahamas, Baltimore -- where, when not dodging bullets, they'll be photographed and interviewed.

more »

by Angela Natividad    Mar-24-08    
Topic: Brands, Campaigns, Cause, Online







Stanton Optical


Featured FREE Resource: