Engadget says Apple has applied for six patent applications that reveal plans to turn iPhone into a "lifestyle companion." (Is that anything like a domestic partner?)
The patents would make iPhone the only product of its kind with the ability to scan product barcodes, track workouts and suggest new ones.
This probably doesn't mean the days of Nike+ are numbered, but we still want to say something ominous like, "Watch out, Nike. When you dance with the devil..."
Not that Nike ever needed help being bad-ass.
Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation):
o Freefall into a bottomless canyon
o Dive into mysterious ocean depths
o Glide across the Antarctic plains
o Drive a Land Rover
One of those things doesn't belong. We're just not sure which.
The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company.
...and no, not in the PBS kind of way.
"Exquisite Corpse" is a game where words and images are assembled to make a new whole. Players must adhere to certain rules to keep the game going.
Thus inspired, LittleMinx.tv invited directors Chris Nelson, Josh Miller, Malik Hassan Sayeed and Phillip Van to play "Exquisite Corpse" with short films. Two rules:
o Each must respond to the last line of text from the last director's script, and
o Each film must feature the Little Minx brand somehow
View the results of the game. If you just want a taste, here's a lovely sad one about the death of innocence, which follows this one about a man who cheats at cards. (And that's a really, really short synopsis.*)
In keeping with Scion's build-your-own identity, StrawberryFrog launched Scion Speak, where you can create a Scion crest.
The site was developed after the agency interviewed Scion lovers in urban areas like LA and New York. Graffiti artist Tristan Eaton, who designed the options for the coats of arms, called the campaign "one of the most rewarding art projects I've ever created.
"I love that what I've created can be pieced together, in thousands of variations to become something no longer mine, but yours," he added.
We can identify with Eaton. Scion's campaigns aren't just creative; they tirelessly conceive creativity without deviating from Scion's gritty brand feel or relinquishing too much control. And because of that, a car we considered to be ass-ugly is now strangely desirable.
Here's some behind the scenes footage of that foam shoot that bathed the streets of Miami with gallons and gallons of soap suds we reported earlier this month. It's all for an upcoming Sony ad along the lines of Balls, Paint and Rabbits.
Wouldn't it be delightful? You could fling yourself at walls. Roll down stairs. Jump off skyscrapers. (Well ... no, not really. But at least there wouldn't be a mess all over the concrete.)
Yeah, a bubble wrap world would be awesome.
Now buy Snapple antioxidant water. It will protect you, much like your hypothetical dream world of bubble wrap. It's not like you're eating broccoli anyway, right? Antioxidants are like bubble wrap for your cells.
This ad was created for Snapple by agency Cliff Freeman & Partners, production company Anonymous and Post/VFX firm Asylum -- which, from experience, knows a thing or two about padded spaces.
That tangle of head and hair spilling out of a corset is Fergie posing for Mac's VIVA GLAM campaign, which sells lip gloss to fight AIDS.
Fergie remixed her Glamorous single for the VIVA GLAM VI Special Edition Lipglass, joining spokeswomen like Eve and Dita von Teese to combat AIDS with vanity (which, unlike the compulsion to love thy neighbor, is irresistible). Download the song, watch video footage or send safe sex e-cards from the Mac Cosmetics site.
Advertising Age says 100 percent of proceeds for the $14 lip veneer will go to the MAC AIDS Fund. Considering the thought of Fergie hashing out her (safe!!!) sex life makes us grimace in a way that scares small children, we'd hope for no less. Bravo, MAC.
Check out this dope Hispanic pop culture mash-up for MTV, put together by PandaPanther. It's totally random, but maybe random is better than seeming too focused. Interstitials like this one will appear in the MTV Tr3s Top 20 countdown show. Each number will feature a different vignette.
MTV Tr3s launched in mid-2007. Its goal was to encourage marketers to start looking at Hispanic youth culture instead of always focusing on Spanish-speaking adults.
Hrm. While colas try brewing competitive energy drinks, Red Bull -- arguably the best-known of them all -- has decided to launch its own soda. We give you Red Bull simply Cola.
No word on when it's appearing in the States, but it's au naturel, with 23 unmolested ingredients and slightly more caffeine than most sodas.
To promote simply Cola, Red Bull is distributing leaflets that serve two purposes:
- Highlighting the drink's ingredient list (none of which is the taurine that made them famous. Although there's mustard seeds and cardamom for kick)
- Justifying its entry into the market. Because this isn't just any cola. It's special cola: strong and natural (says them, not us)
Well, hell. We'd drink it.
Have you ever been to Build-a-Bear? You know how the employees give you a little heart pillow to wish on and put inside your bear, right before it's sewn up?
Graft that process onto your daily run. Put a piece of Nike in your shoe.
We didn't really get this ad so we read the pressie for clarification. This is what it says.