'Out of Reach' Stimulates Greed Factor for Scion tC

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Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)

The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.

Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")

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by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online, Promotions



For Chinese Olympian, Silver's Just a Po' Man's Gold

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More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.

See previous efforts for the "Impossible is Nothing" campaign.



Friendly Gnome Pours Latte Out of Skull, Among Other Things, for McD's

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Here's a two-page spread called "WAKE UP!!!" by DDB Stockholm.

It's about a gnome who shares coffee with a furry woodland creature. Hijinks ensue: they tumble off cliffs, see flying eggs, befriend a giant pig, and sail away on a sperm whale while and guffawing over old times. By the way, have an extra large latte from your equal-opportunity friends at McDonald's.

by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Newspaper



Because the Hard Way's Just Funner

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Ebert & Gerbert's tapped Colle + McVoy -- less its agency than its partner in crime -- to help blow out the candles on its 20th anniversary.

Maybe because the retainer was so high, C+M decided to give the sandwich guys a run for their money. They built the world's largest air vortex cannon and blew the candles out from 180 feet away. See it all at Candle Cannon.

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by Angela Natividad    Mar-20-08    
Topic: Administrivia, Agencies, Brands, Guerilla



Worth1000 Puts Vintage Spin on Modern Products

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We love a good throwback ad. To get a feel for how the past can put everyday brands in perspective, we give you "Love Quiz" ("...for married folks only!"), from the days when Lysol was -- wait for it! -- a douche.

Yummy.

But this post is about current products that have been given a dated spin, courtesy of Worth 1000 (thanks, Dario!). Take a guess on what product is behind:

o The color TV-compatible joy machine
o That envy-stirring Hollandaise easy-rider
o Sassy and scandalous women's outtakes -- with wonderful Cole Porter songs!
o How video games benefit your children

Cute.

by Angela Natividad    Mar-19-08    
Topic: Brands, Online, Spoofs



Does Bestiality Put You in Stove-Buying Mode?

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Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: "Hot and Crusty."

The fact sheet reads, "Concept: Clean burning stoves for people who pretty much don't care. Market: Southeastern US, especially highlands."

You won't absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, "A roaring fire. A bottle of wine. A barn full of sheep." (Dude ... ew. But also, HA!)

Text is followed by a solitary image of an old-school stove and the brand name.

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by Angela Natividad    Mar-19-08    
Topic: Brands, Campaigns, Good, Magazine, Newspaper



Orbit Gum Puts the Spritz on Janice Dickinson

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And boy does she need it. (Janice Dickinson fills us with dangerous emotions, mostly of rage and quiet angst.)

The ad was put together by BBDO and presented to us by an agency guy who finds the Orbit Gum campaign un-funny. Don't worry, man. We do too.

by Angela Natividad    Mar-19-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Georgi Vodka Wants Ashley Dupre's Ass For 'Butt Girl' Campaign

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Oh for fuck's sake! So a Governor had sex with a prostitute. Sex. He had sex. He didn't murder anyone, blow up a building or otherwise harm another person (as far as our limited knowledge of the man allows). He had sex. OK, he paid for it but it was still sex. Anyway, he's not Governor any more and has been endlessly shamed for his wrong doing. Rightly so, as many believe. If you don't know who we're talking about yet, you've been on another planet.

So leave it to a marketer to capitalize on the downfall of another by...offering money to place the image of Ashley Dupre/Youmans/DiPietro, the call girl that caused the downfall of the aforementioned Governor Eliot Spitzer, on the backs of buses to promote vodka. Yes, Georgi vodka wants to pay Dupre a low six figure sum to become the vodka brand's "butt girl."

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by Steve Hall    Mar-18-08    
Topic: Bad, Brands, Celebrity, Outdoor



McDonald's Happy Meals Go Digital!

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In conjunction with Fuel Industries, McDonald's Europe is launching digital "toys" for Happy Meals through April and May.

The "Fairies and Dragons" universe (for girls and boys, respectively) can be accessed via CD-ROMs inside old-school McD's Happy Meals. The campaign and associated characters are original creations by Fuel (for mommies who get moody about rampant product placement).

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by Angela Natividad    Mar-18-08    
Topic: Brands, Online, Promotions



Spitzer Slapped, Long Gone, Social Influence Measured, Mini-Skirts Mobilize

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- Do we really need more Elliot Spitzer jokes? Apparently so and this time it comes courtesy of New York magazine which commissioned three artists to take their shots. Three entries come from Ogilvy & Mather.

- If you want to step inside the offices of Wieden + Kennedy, you can (well, virtually) courtesy of this Flickr photo set.

- The Experience Economist argues advertising will kill social media.

- Apparently the Mac Guy, aka Justin Long, will not be returning for future Mac ads. We've heard this before but Slate thinks it should stick this time calling Long a "smug little stwit."

- Social media lover Alisa Leonard takes a detailed look at how the influence of social media can be measured.

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by Steve Hall    Mar-18-08    
Topic: Brands, Campaigns, Social










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