According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.
Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).
Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.
Test your breath on an innocent bystander, courtesy of Scope and the fine people at Dentsu and Crush (Toronto). What have you got to lose? It won't be the last thing that attacks your ego today.
OK, OK, we'll cover it. Geez. Just because all everyone thinks we write about here are boobs and booty doesn't mean we're always going to cover the latest nudie film from Abercrombie & Fitch. But, since you beg, we aim to oblige so here it is in all it's NSFW glory.
We could comment on how it degrades human morality or how, conversely, it celebrates one of the most normal human states we know, nudity, but we're not going to burden you with endless pontification that would amount to nothing more than endless babble. Speaking of endless babble, have we reached our word count so this text will properly wrap around the ubiquitous (obligatory?) racy image we've included here for you?
In a surprise twist of social networking fate, AOL buys Bebo, which is like MySpace with a British accent, less garish colours and funnier videos.
Word is that Bebo will help AOL expand internationally -- and by "help" we mean Bebo's gonna expand internationally and AOL will point and go, "That's totally US!" This year Bebo plans to breach Spain, the Netherlands, Italy, Germany and France.
Meanwhilst, AOL itself continues to hemorrhage value. Supposedly it's going to shaft half its sales force. Also, ad exec Curt Viebranz just left, and Time Warner CEO Jeff Bewkes openly admitted they're whoring for an offer. Or in his words, "whatever configuration makes it the strongest and most valuable."
Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?
See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.
We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.
Wow. This is warped. That's apt, because it's a spoof spot for Scream TV, which wants us all to (tagline, tagline!) "Get scared more often." And we're definitely feeling the fear.
The spot for fictional brand Comfeze was put together by Zig, Toronto.
Does Depend make ads? Maybe Zig should look into that. There's a whole market of fear and absorbency waiting to blossom before our eyes.
- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.
Courtesy of Dead As We Know It, here's more off-the-cuff advertising at (former) Governor Spitzer's expense. This spot for Balvenie Single Malt Scotch reads, "I think I could have offered 'Client-9' a far more tasteful nightcap."
Also see Virgin Mobile's jab at the Spitz. In the days of instant information and democratized publishing, everyone gets to be a satirist (at best) and a muckraker (at worst). Poor guy.
Some sad news: Spitzer has just resigned. He will be replaced by Lt. Governor David Paterson, the state's first black governor as of Monday.
Imagine if the characters of Lord of the Rings had internet, mobile phones and ... Yahoo Messenger and Mail?
The journey would probably look a lot like this video by Pod Design, Lexington for Yahoo. More hack-jobs of your favourite films to come, probably with a similar premise, hopefully funnier. In any case, it's a neat way to showcase Y! chat's many merits. You know: spinning smileys, green fonts... bleh.
This new spot for chocolate Skittles is KICK-ASS. The pinata co-worker idea? Genius. We only loved it more when we realized the guy was made of crepe-paper, not leprosy.
The agency responsible (see all credits): TBWA\ and production company MJZ, our new favourite friends. Because anybody who can come up with a slogan like "CHOCOLATE THE RAINBOW! Taste the rainbow" is a keeper ... and probably a regular contributor to 4chan.