If there was ever a tagline shift from the nebulously ethereal do the blunt, "buy our shit now," it would be this new tagline from Ford, "Ford. Drive One." Is it possible a marketer has finally realized the purpose of advertising is to get people to buy stuff? Sadly, no. The new tagline was developed in meeting with car dealers who don't give a crap about how Cannes-worthy an ad is as long as it gets people into the dealership and cars off the lot. Who knew a great tagline could come from car dealers, purveyors of fine communication such as this disaster.
Ford CEO Alan Mulally put Group VP of Marketing Jim Farley, recently scooped from Toyota, on the job last fall and we're thinking the first stipulation he added to his employment contract was the ability to dump the "Bold Moves" tagline.
Of course, time will tell whether or not what appears to be a good tagline actually becomes one. If not, they can Farley could always go a bit further and institute "Ford. Buy One."
"Jump," featuring the furry friendly Gaspar, is an attempt by Dentsu Canada to push Vespa out of the "pseudo-bike" realm and into ... well ... hrm.
Come on, Dentsu. Can't you make Vespa sexy without inviting a comparison to Blades of Glory? Oh, and the whole "Vespa: Built for love!" thing doesn't make it any easier for Vespa owners to scoot proudly down the driveway with their chins up. Well, unless they're in Europe.
To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."
See the TV spot and associated outdoor print.
Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)
The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.
Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")
More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.
See previous efforts for the "Impossible is Nothing" campaign.
Here's a two-page spread called "WAKE UP!!!" by DDB Stockholm.
It's about a gnome who shares coffee with a furry woodland creature. Hijinks ensue: they tumble off cliffs, see flying eggs, befriend a giant pig, and sail away on a sperm whale while and guffawing over old times. By the way, have an extra large latte from your equal-opportunity friends at McDonald's.
Ebert & Gerbert's tapped Colle + McVoy -- less its agency than its partner in crime -- to help blow out the candles on its 20th anniversary.
Maybe because the retainer was so high, C+M decided to give the sandwich guys a run for their money. They built the world's largest air vortex cannon and blew the candles out from 180 feet away. See it all at Candle Cannon.
We love a good throwback ad. To get a feel for how the past can put everyday brands in perspective, we give you "Love Quiz" ("...for married folks only!"), from the days when Lysol was -- wait for it! -- a douche.
But this post is about current products that have been given a dated spin, courtesy of Worth 1000 (thanks, Dario!). Take a guess on what product is behind:
o The color TV-compatible joy machine
o That envy-stirring Hollandaise easy-rider
o Sassy and scandalous women's outtakes -- with wonderful Cole Porter songs!
o How video games benefit your children
Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: "Hot and Crusty."
The fact sheet reads, "Concept: Clean burning stoves for people who pretty much don't care. Market: Southeastern US, especially highlands."
You won't absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, "A roaring fire. A bottle of wine. A barn full of sheep." (Dude ... ew. But also, HA!)
Text is followed by a solitary image of an old-school stove and the brand name.
And boy does she need it. (Janice Dickinson fills us with dangerous emotions, mostly of rage and quiet angst.)
The ad was put together by BBDO and presented to us by an agency guy who finds the Orbit Gum campaign un-funny. Don't worry, man. We do too.