Because convincing people to pay more for water in ultra-fancy packages never gets old, Evian Canada is re-launching its brumisateur facial spray this April. And at $10 per bottle, we're sure they'll call it a bargain.
According to the PR folk, this soothing spray is good for:
o Hot afternoons on the golf course
o Wedding giveaways (Eva Longoria and Tony Parker gave some away at their wedding. WAIT A SEC. Doesn't Eva drink HINT?!!)
o Setting make-up
o "Those pesky hot flashes" -- their words, not ours.
Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.
This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.
But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.
This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.
This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.
Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.
Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.
Is the Lord in your Top 8? Maybe he should be.
This spot's nearly a year old, but it isn't in the Almighty Database so we're covering it anyway.
Lifesavers guides us down the sometimes precarious road of good intentions with this ad for "It's Good to Be Sweet." The bright colors, friendly deeds and sweet cover of "What's So Funny (About Peace, Love and Understanding)" gave us an unexpected feel-good feeling.
We LOLed at least twice. And that North Korea scene? Priceless.
By John Door of KPCB, no less. Don't believe us? Watch it yourselves (it's near the end).
The outburst of Jobs laud followed Apple's launch of the third-party SDK for the iPhone. It also announced the birth of the App Store, which will appear in the iPhone 2.0 software update in June (free to iPhone users, "nominal fee" to iPod touch users).
Okay. To be fair, it's tough trying to think up an entrepreneur who visibly tops the cultural impact Jobs has made. And the iPhone is a pretty exciting, business landscape-changing platform.
But world's greatest? Jesus Christ. After getting a verbal rub-down like that, you'd probably lose all desire to eat, sleep and have sex ever again.
Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)
The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."
How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.
You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.
Thanks Shedwa for pointing it out.
The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.
We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.
By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.
Ogilvy once said that advertisers who believe in the selling power of jingles have never had to sell anything.
And having just watched this Kirshenbaum Bond + Partners-directed spot for the Mohegan Sun casino, where the wannabe cast of Grease 3 molests the tune to Superfreak, we don't just believe it -- we live and breathe it. The lead CD was Izzy DeBellis, the chap responsible for the new Wendy's ads.