Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)
The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."
How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.
You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.
Thanks Shedwa for pointing it out.
The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.
We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.
By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.
Ogilvy once said that advertisers who believe in the selling power of jingles have never had to sell anything.
And having just watched this Kirshenbaum Bond + Partners-directed spot for the Mohegan Sun casino, where the wannabe cast of Grease 3 molests the tune to Superfreak, we don't just believe it -- we live and breathe it. The lead CD was Izzy DeBellis, the chap responsible for the new Wendy's ads.
This ad for Heng Yuan Xiang, a wool company, pisses China off. We thought it was just the mob overreacting again, but -- having watched about half of it -- we're suddenly jam-packed with repressed rage. A great way to destroy someone's soul would be to pin their eyelids open and force them to sit through this for a little over six minutes.
The spot starts about :09 into the video, so don't be fooled by all that happy baby stuff at the beginning. Here's a positive: after one sitting, you'll feel uncomfortably familiar with all the animals in the Chinese zodiac. AND you'll have three new syllables burned forever into your brain.
Probably because it fears death by Google almost as much as it fears sexual ambiguity, Ask.com has decided to stop competing for all-purpose search engine renown.
Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information.
It is also laying off about 40 people.
Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes.
After three years and in advance of a relaunch at the end of this year, Pizza Hut UK and Wieden + Kennedy have left the dinner table mutually. The review for a new agency will be handled by the pizza chain itself and both side have nothing but praise to heap on one another concerning their three year meal together. Of course, that's expected because, ya know, not everyone has balls like Peter Krikovich.
Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it.
We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once.
- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.
- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.
- Facebook gets poked! Right. Facebook backlash YouTube-style.
Watch closely as a Ford F-150 is harnessed into living form by the mercurial fluid of the cold, hard streets. Kind of like Alex Mack.
We like the introductory bad-ass voice that growls, "It caaaame ... from the streets of New England." We're trying to think of other bad-ass things that caaaame from New England. So far all we've got are self-entitled Ivy League cowboys, and maybe Queen Noor.
Oh yeah, and wooly mammoths.
The ad was produced by Arf for TeamDetroit-JWT. Looking for your own breed of truck love? Check out TruckMatch.