Surprise, AOL Buys Bebo


In a surprise twist of social networking fate, AOL buys Bebo, which is like MySpace with a British accent, less garish colours and funnier videos.

Word is that Bebo will help AOL expand internationally -- and by "help" we mean Bebo's gonna expand internationally and AOL will point and go, "That's totally US!" This year Bebo plans to breach Spain, the Netherlands, Italy, Germany and France.

Meanwhilst, AOL itself continues to hemorrhage value. Supposedly it's going to shaft half its sales force. Also, ad exec Curt Viebranz just left, and Time Warner CEO Jeff Bewkes openly admitted they're whoring for an offer. Or in his words, "whatever configuration makes it the strongest and most valuable."


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by Angela Natividad    Mar-13-08    
Topic: Brands, Online

ING Invests Retirement Figures with Friendly Feel


Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?

See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.

We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.

by Angela Natividad    Mar-13-08    
Topic: Brands, Campaigns, Commercials, Good, Television

Comfeze Brings Uncomfezable Twist to Typical Diaper Ad


Wow. This is warped. That's apt, because it's a spoof spot for Scream TV, which wants us all to (tagline, tagline!) "Get scared more often." And we're definitely feeling the fear.

The spot for fictional brand Comfeze was put together by Zig, Toronto.

Does Depend make ads? Maybe Zig should look into that. There's a whole market of fear and absorbency waiting to blossom before our eyes.

by Angela Natividad    Mar-13-08    
Topic: Brands, Good, Online, Spoofs, Strange

Bravia Teases, Spitzer's Sporty, Sienna Sexes, Gentlemen Go Ginger, ABSOLUT Greens the Scene


- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.

by Angela Natividad    Mar-12-08    
Topic: Brands, Campaigns, Cause, Commercials, Online, Political

Client 9, We Wish We Knew How to Quit You


Courtesy of Dead As We Know It, here's more off-the-cuff advertising at (former) Governor Spitzer's expense. This spot for Balvenie Single Malt Scotch reads, "I think I could have offered 'Client-9' a far more tasteful nightcap."

Also see Virgin Mobile's jab at the Spitz. In the days of instant information and democratized publishing, everyone gets to be a satirist (at best) and a muckraker (at worst). Poor guy.

Some sad news: Spitzer has just resigned. He will be replaced by Lt. Governor David Paterson, the state's first black governor as of Monday.

by Angela Natividad    Mar-12-08    
Topic: Brands, Political, Poster

One Reason Why the 'Net is No Place for Hobbits


Imagine if the characters of Lord of the Rings had internet, mobile phones and ... Yahoo Messenger and Mail?

The journey would probably look a lot like this video by Pod Design, Lexington for Yahoo. More hack-jobs of your favourite films to come, probably with a similar premise, hopefully funnier. In any case, it's a neat way to showcase Y! chat's many merits. You know: spinning smileys, green fonts... bleh.

by Angela Natividad    Mar-11-08    
Topic: Brands, Campaigns, Spoofs, Video



This new spot for chocolate Skittles is KICK-ASS. The pinata co-worker idea? Genius. We only loved it more when we realized the guy was made of crepe-paper, not leprosy.

The agency responsible (see all credits): TBWA\ and production company MJZ, our new favourite friends. Because anybody who can come up with a slogan like "CHOCOLATE THE RAINBOW! Taste the rainbow" is a keeper ... and probably a regular contributor to 4chan.

by Angela Natividad    Mar-11-08    
Topic: Brands, Commercials, Good, Television

If Naivete Keeps You Young, Evian Corners the Market


Because convincing people to pay more for water in ultra-fancy packages never gets old, Evian Canada is re-launching its brumisateur facial spray this April. And at $10 per bottle, we're sure they'll call it a bargain.

According to the PR folk, this soothing spray is good for:

o Hot afternoons on the golf course
o Wedding giveaways (Eva Longoria and Tony Parker gave some away at their wedding. WAIT A SEC. Doesn't Eva drink HINT?!!)
o Setting make-up
o "Those pesky hot flashes" -- their words, not ours.

by Angela Natividad    Mar-10-08    
Topic: Bad, Brands, Packaging, Promotions

Sarah Chalke Sports Hanes, Fights Wedgie Epidemic


Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship

ANONYMOUS Introduces Walkman Slider to the Daisy Cutter


This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.

Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.

by Angela Natividad    Mar-10-08    
Topic: Brands, Commercials, Mobile/Wireless, Television

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