One Reason Why the 'Net is No Place for Hobbits

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Imagine if the characters of Lord of the Rings had internet, mobile phones and ... Yahoo Messenger and Mail?

The journey would probably look a lot like this video by Pod Design, Lexington for Yahoo. More hack-jobs of your favourite films to come, probably with a similar premise, hopefully funnier. In any case, it's a neat way to showcase Y! chat's many merits. You know: spinning smileys, green fonts... bleh.

by Angela Natividad    Mar-11-08    
Topic: Brands, Campaigns, Spoofs, Video



CHOCOLATE THE RAINBOW! And Fight Pinata Abuse

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This new spot for chocolate Skittles is KICK-ASS. The pinata co-worker idea? Genius. We only loved it more when we realized the guy was made of crepe-paper, not leprosy.

The agency responsible (see all credits): TBWA\ and production company MJZ, our new favourite friends. Because anybody who can come up with a slogan like "CHOCOLATE THE RAINBOW! Taste the rainbow" is a keeper ... and probably a regular contributor to 4chan.

by Angela Natividad    Mar-11-08    
Topic: Brands, Commercials, Good, Television



If Naivete Keeps You Young, Evian Corners the Market

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Because convincing people to pay more for water in ultra-fancy packages never gets old, Evian Canada is re-launching its brumisateur facial spray this April. And at $10 per bottle, we're sure they'll call it a bargain.

According to the PR folk, this soothing spray is good for:

o Hot afternoons on the golf course
o Wedding giveaways (Eva Longoria and Tony Parker gave some away at their wedding. WAIT A SEC. Doesn't Eva drink HINT?!!)
o Setting make-up
o "Those pesky hot flashes" -- their words, not ours.

by Angela Natividad    Mar-10-08    
Topic: Bad, Brands, Packaging, Promotions



Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship



ANONYMOUS Introduces Walkman Slider to the Daisy Cutter

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This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.

Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.

by Angela Natividad    Mar-10-08    
Topic: Brands, Commercials, Mobile/Wireless, Television



MySpace Finds God!

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Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.

Is the Lord in your Top 8? Maybe he should be.

by Angela Natividad    Mar-10-08    
Topic: Brands, Online, Trends and Culture



Lifesavers Brings Sweet Back in Style

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This spot's nearly a year old, but it isn't in the Almighty Database so we're covering it anyway.

Lifesavers guides us down the sometimes precarious road of good intentions with this ad for "It's Good to Be Sweet." The bright colors, friendly deeds and sweet cover of "What's So Funny (About Peace, Love and Understanding)" gave us an unexpected feel-good feeling.

We LOLed at least twice. And that North Korea scene? Priceless.

by Angela Natividad    Mar- 9-08    
Topic: Brands, Commercials, Good, Television



Steve Jobs Dubbed World's Greatest Entrepreneur!

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By John Door of KPCB, no less. Don't believe us? Watch it yourselves (it's near the end).

The outburst of Jobs laud followed Apple's launch of the third-party SDK for the iPhone. It also announced the birth of the App Store, which will appear in the iPhone 2.0 software update in June (free to iPhone users, "nominal fee" to iPod touch users).

Okay. To be fair, it's tough trying to think up an entrepreneur who visibly tops the cultural impact Jobs has made. And the iPhone is a pretty exciting, business landscape-changing platform.

But world's greatest? Jesus Christ. After getting a verbal rub-down like that, you'd probably lose all desire to eat, sleep and have sex ever again.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Events, Opinion



Have You Considered the HUMANITY of Your Fast Food Chain of Choice?

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Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)

The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."

more »

by Angela Natividad    Mar- 7-08    
Topic: Brands, Campaigns, Good, Newspaper, Poster



Red Cross Hearing Test Harnesses Senses for Meaningful Message

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How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.

You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.

Thanks Shedwa for pointing it out.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Cause, Good, Online










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