MySpace Finds God!


Following a decrease in CPM costs some months ago, MySpace's prototypical ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.

Is the Lord in your Top 8? Maybe he should be.

by Angela Natividad    Mar-10-08    
Topic: Brands, Online, Trends and Culture

Lifesavers Brings Sweet Back in Style


This spot's nearly a year old, but it isn't in the Almighty Database so we're covering it anyway.

Lifesavers guides us down the sometimes precarious road of good intentions with this ad for "It's Good to Be Sweet." The bright colors, friendly deeds and sweet cover of "What's So Funny (About Peace, Love and Understanding)" gave us an unexpected feel-good feeling.

We LOLed at least twice. And that North Korea scene? Priceless.

by Angela Natividad    Mar- 9-08    
Topic: Brands, Commercials, Good, Television

Steve Jobs Dubbed World's Greatest Entrepreneur!


By John Door of KPCB, no less. Don't believe us? Watch it yourselves (it's near the end).

The outburst of Jobs laud followed Apple's launch of the third-party SDK for the iPhone. It also announced the birth of the App Store, which will appear in the iPhone 2.0 software update in June (free to iPhone users, "nominal fee" to iPod touch users).

Okay. To be fair, it's tough trying to think up an entrepreneur who visibly tops the cultural impact Jobs has made. And the iPhone is a pretty exciting, business landscape-changing platform.

But world's greatest? Jesus Christ. After getting a verbal rub-down like that, you'd probably lose all desire to eat, sleep and have sex ever again.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Events, Opinion

Have You Considered the HUMANITY of Your Fast Food Chain of Choice?


Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)

The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."

more »

by Angela Natividad    Mar- 7-08    
Topic: Brands, Campaigns, Good, Newspaper, Poster

Red Cross Hearing Test Harnesses Senses for Meaningful Message


How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.

You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.

Thanks Shedwa for pointing it out.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Cause, Good, Online

No, Not Even Angels Can Save Your Portfolio Now


The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.

We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.

By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.

by Angela Natividad    Mar- 6-08    
Topic: Brands, Campaigns, Magazine, Outdoor, Poster

The Ruin of a Fine Casino? YOU Decide.


Ogilvy once said that advertisers who believe in the selling power of jingles have never had to sell anything.

And having just watched this Kirshenbaum Bond + Partners-directed spot for the Mohegan Sun casino, where the wannabe cast of Grease 3 molests the tune to Superfreak, we don't just believe it -- we live and breathe it. The lead CD was Izzy DeBellis, the chap responsible for the new Wendy's ads.

more »

by Angela Natividad    Mar- 6-08    
Topic: Bad, Brands, Commercials, Television

Chinese Wool Ad Feels Something Like Water Torture


This ad for Heng Yuan Xiang, a wool company, pisses China off. We thought it was just the mob overreacting again, but -- having watched about half of it -- we're suddenly jam-packed with repressed rage. A great way to destroy someone's soul would be to pin their eyelids open and force them to sit through this for a little over six minutes.

The spot starts about :09 into the video, so don't be fooled by all that happy baby stuff at the beginning. Here's a positive: after one sitting, you'll feel uncomfortably familiar with all the animals in the Chinese zodiac. AND you'll have three new syllables burned forever into your brain.

by Angela Natividad    Mar- 6-08    
Topic: Brands, Commercials, Television, Worst to Explore its Feminine Side


Probably because it fears death by Google almost as much as it fears sexual ambiguity, has decided to stop competing for all-purpose search engine renown.

Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information.

It is also laying off about 40 people.

Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes.

by Angela Natividad    Mar- 6-08    
Topic: Brands, Campaigns, Online

Pizza Hut UK, Wieden + Kennedy Finish Eating Pizza Together


After three years and in advance of a relaunch at the end of this year, Pizza Hut UK and Wieden + Kennedy have left the dinner table mutually. The review for a new agency will be handled by the pizza chain itself and both side have nothing but praise to heap on one another concerning their three year meal together. Of course, that's expected because, ya know, not everyone has balls like Peter Krikovich.

by Steve Hall    Mar- 6-08    
Topic: Agencies, Brands

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