Ogilvy once said that advertisers who believe in the selling power of jingles have never had to sell anything.
And having just watched this Kirshenbaum Bond + Partners-directed spot for the Mohegan Sun casino, where the wannabe cast of Grease 3 molests the tune to Superfreak, we don't just believe it -- we live and breathe it. The lead CD was Izzy DeBellis, the chap responsible for the new Wendy's ads.
This ad for Heng Yuan Xiang, a wool company, pisses China off. We thought it was just the mob overreacting again, but -- having watched about half of it -- we're suddenly jam-packed with repressed rage. A great way to destroy someone's soul would be to pin their eyelids open and force them to sit through this for a little over six minutes.
The spot starts about :09 into the video, so don't be fooled by all that happy baby stuff at the beginning. Here's a positive: after one sitting, you'll feel uncomfortably familiar with all the animals in the Chinese zodiac. AND you'll have three new syllables burned forever into your brain.
Probably because it fears death by Google almost as much as it fears sexual ambiguity, Ask.com has decided to stop competing for all-purpose search engine renown.
Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information.
It is also laying off about 40 people.
Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes.
After three years and in advance of a relaunch at the end of this year, Pizza Hut UK and Wieden + Kennedy have left the dinner table mutually. The review for a new agency will be handled by the pizza chain itself and both side have nothing but praise to heap on one another concerning their three year meal together. Of course, that's expected because, ya know, not everyone has balls like Peter Krikovich.
Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it.
We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once.
- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.
- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.
- Facebook gets poked! Right. Facebook backlash YouTube-style.
Watch closely as a Ford F-150 is harnessed into living form by the mercurial fluid of the cold, hard streets. Kind of like Alex Mack.
We like the introductory bad-ass voice that growls, "It caaaame ... from the streets of New England." We're trying to think of other bad-ass things that caaaame from New England. So far all we've got are self-entitled Ivy League cowboys, and maybe Queen Noor.
Oh yeah, and wooly mammoths.
The ad was produced by Arf for TeamDetroit-JWT. Looking for your own breed of truck love? Check out TruckMatch.
Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.
Put together by Ogilvy Brazil for Dove Invisible Dry.
No doubt, you've heard all about Sheetz's Frickin Chicken billboard drama, but FoxNews and the rest all seem to have overlooked the fact that the couple making the complaint also protested the opening of the Civil War Museum with a banner reading "Proof America Condones Sodomy" during a ceremony to honor fallen soldiers. Huh? Seriously.
And, as Words and Pictures points out, the entire world seems to have given Michael and Sheri Sucec the power to incite an overblown news cycle and to cause Sheetz to issue an apology for their witty wordism.
Where were these two when Crispin Porter + Bogusky gave us Big Bucking Chicken?
Honda Fit is sponsoring Evite's new Party Personalities, a section which allows people to create custom user profiles to make their Evites more customized with party avatars to match either their personality or the theme of the created party invitation.Oddcast's Voki powers the feature which also allows for the inclusion of voice messages within an invitation.
Come on send us one. Even a fake one.