method Ravages Mother Goose to Find Bathroom Buddies

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You know method: people against dirty? We love how their ad copy is always a little provocative, but not so saucy that you can point fingers and go, "HEY, that's DIRTY!"

We opened our emails this morning and found ourselves face-to-face with this promotion for method's latest "Bathroom Buddies": le scrub + little bowl blu. (You know, like your favourite song!)

Suddenly tag-team toilet cleaning time seems ... sexy. And strangely mod.

by Angela Natividad    Feb-28-08    
Topic: Brands, Direct, Good, Online, Promotions



Sprint Quick-Fixes Out of Kindness ... or Total Brand Negligence

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Sprintcuts, a handy-dandy Sprint campaign, gives tips on how to quick-peel a banana and dry nail polish in a blink.

The campaign leads people to Waitless.org, which shares other somewhat-productive tips on "time rebates" that are supposed to leave you with the sense that Sprint = time savings.

We've actually seen this spot, Instant Baby Soothe, a few times on either Hulu or ABC.com. We thought it was cool, but until this very moment we had no idea whose ad it was. Which would actually be helpful, because then we'd know who to blame when our relatives "WTF?" us as we carry their spawn to a nearby sink.

Big-ups to Candace for sharing.

by Angela Natividad    Feb-28-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online, Video



In Russia, Love Costs. Even for Google.

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Here's an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it's got that "collaboration makes us whole!" feel -- except in Russia, Google had to pay an agency to contrive it.

Guess it's tougher to find free evangelists and moon-eyed employees outside the motherland.

by Angela Natividad    Feb-27-08    
Topic: Agencies, Brands, Commercials, Opinion



Big Ass McDonald's Coffee Ad Makes Smart Use of White Space

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We're a big fan of white space. We hate ads that cram so much shit into available space under the misguided belief people will actually read the shit. Car dealers ads immediately come to mind as do many billboards whose creators seem to believe every one is a speed reader and blessed with binoculars for eyes.

So whenever we see an ad that gleefully makes use of white space, we can't help but love it. Especially when it actually serves the intended message as does this Swedish McDonald's ad which promotes the chains ginormous coffee. Thank you, DDB Stockholm for giving us our fix.

by Steve Hall    Feb-26-08    
Topic: Brands, Good, Magazine



No Nice!: Genuine Guerrilla.

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To a fault, even. More here and here.

We've got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure -- hope, at least -- it can get you drunk.

The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The "branded" vehicles: dirty cars parked on the streets.

Weeeeak.

by Angela Natividad    Feb-25-08    
Topic: Bad, Brands, Guerilla, Strange



Starbucks Goes on Sabbatical, Dunkin' Steals the Slack

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Starbucks is staging a sales sabbatical for several hours tomorrow. At Chairman Schultz' behest, all company-owned stores are shutting down so baristas can go back to basics.

"Starbucks partners will have an opportunity to connect and deepen their passion for coffee with the ultimate goal of transforming the customer experience," Schultz said in a staff memo.

more »

by Angela Natividad    Feb-25-08    
Topic: Brands, Promotions



Justin Timberlake Sucked Into Givinchey Spokesmodel Position

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Maybe Justin Timberlake is the new ad babe. He hooked up with Pepsi for that Pepsi commercial that sucked. Now, he's hooked up with Parfums Givenchy to be the brands spokesmodel for an un-named fragrance to be launched in August. The dude's a singer, actor, clothing designer and now a cologne salesman.

And let's not forget. He's the "wardrobe malfunction" guy that, as a result, has given us a steady stream of old rockers every year for the Super Bowl. Which, perhaps, is not a bad thing. After all, if they're still doing it at age 60, they must at least be sorta good.

by Steve Hall    Feb-25-08    
Topic: Brands, Campaigns, Celebrity



Test Drive a Land Rover. On Your Phone!

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"But how do I do that?" you wonder.

Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive.

"This is everything I've ever wanted!" you cry.

Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob.

by Angela Natividad    Feb-22-08    
Topic: Brands, Campaigns, Mobile/Wireless, Promotions



American Apparel Ad Complaints Get Slammed

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After receiving a copy of a recent American Apparel ad (which appeared in the Austin Chronicle) with a sticky note adhered to it which read, "My God!! What were you thinking? What the hell are you selling anyway?", Austin Chronicle writer Michael Bartnett humorously dissects the query and offers up a lengthy and witty reply.

by Steve Hall    Feb-22-08    
Topic: Brands



Delta Gets Cute with Classic In-Flight Safety Video

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Adrants reader Atif sent us Delta's new airline safety video. It's all slick production and jammed with in-flight classics:

o A hot pilot
o A distractingly hot spokes-stewardess (Dubbed "Deltalina" by the Flyertalk forum geeks, for her similarity to Angelina Jolie)
o The requisite forced enthusiasm for the 5 minutes of life-saving schlock we've heard 30382943908453908 times
o The "No Smoking" finger wave
o An Orbit tooth glisten, complete with sound effects (wait for it!)

The spot felt gimmicky because it was gimmicky. But maybe there's genius in thinking a formulaic safety video can win back some groove with a commercial tribute feel.

more »

by Angela Natividad    Feb-22-08    
Topic: Brands, Inflight, Opinion, Packaging










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