After receiving a copy of a recent American Apparel ad (which appeared in the Austin Chronicle) with a sticky note adhered to it which read, "My God!! What were you thinking? What the hell are you selling anyway?", Austin Chronicle writer Michael Bartnett humorously dissects the query and offers up a lengthy and witty reply.
Adrants reader Atif sent us Delta's new airline safety video. It's all slick production and jammed with in-flight classics:
o A hot pilot
o A distractingly hot spokes-stewardess (Dubbed "Deltalina" by the Flyertalk forum geeks, for her similarity to Angelina Jolie)
o The requisite forced enthusiasm for the 5 minutes of life-saving schlock we've heard 30382943908453908 times
o The "No Smoking" finger wave
o An Orbit tooth glisten, complete with sound effects (wait for it!)
The spot felt gimmicky because it was gimmicky. But maybe there's genius in thinking a formulaic safety video can win back some groove with a commercial tribute feel.
The breakdown of its commitment:
o Open APIs (a la Google) for Microsoft Office
o 30,000 shared pages of documentation for Windows client and server protocols
o Resisting the temptation to sue the crap out of open source devs
We'll see how long that lasts. What's the turnaround time for a bully in rehab?
Kelly Clarkson did it. Jenny McCarthy did it. Ashlee Simpson did it. Hilary Duff did it. Fergie did it. As have many others. Now it's Hayden Panettiere's turn. So after a few uptight GQ readers got angry after the magazine dolled up sweet little Hayden in frilly pink do-me wear and pimped her out as the latest object of desire, Candie's has dolled her up in pink frilly Candie-wear for its new Kohl's ad campaign. Sweet.
Hayden seems to like the gig, saying, "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects."
Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO.
It's not funny. But Who Hired Bob does two interesting things:
1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and
2) It does that "choose your own adventure" thing at the end of each webisode, which we've already professed to like a lot.
We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:
"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."
Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.
Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?
To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)
EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).
Nice touch with the cello.
- StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies.
- Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever.
- Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy."
For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here.
This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror.
The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.