Microsoft Promises to Stop Being So Damn Mean

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The breakdown of its commitment:

o Open APIs (a la Google) for Microsoft Office
o 30,000 shared pages of documentation for Windows client and server protocols
o Resisting the temptation to sue the crap out of open source devs

We'll see how long that lasts. What's the turnaround time for a bully in rehab?

by Angela Natividad    Feb-22-08    
Topic: Brands, Online



Hayden's Hottness Hawks Candies's Cuteness

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Kelly Clarkson did it. Jenny McCarthy did it. Ashlee Simpson did it. Hilary Duff did it. Fergie did it. As have many others. Now it's Hayden Panettiere's turn. So after a few uptight GQ readers got angry after the magazine dolled up sweet little Hayden in frilly pink do-me wear and pimped her out as the latest object of desire, Candie's has dolled her up in pink frilly Candie-wear for its new Kohl's ad campaign. Sweet.

Hayden seems to like the gig, saying, "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects."

by Steve Hall    Feb-21-08    
Topic: Brands, Celebrity



Kraft Preys on Office Angst to Promote TASSIMO Hot Beverage System

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Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO.

It's not funny. But Who Hired Bob does two interesting things:

1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and
2) It does that "choose your own adventure" thing at the end of each webisode, which we've already professed to like a lot.

more »

by Angela Natividad    Feb-21-08    
Topic: Bad, Brands, Campaigns, Online



Sound of Color Habitat Fails to Work Up a Crowd

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We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:

"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."

more »

by Angela Natividad    Feb-20-08    
Topic: Bad, Brands, Campaigns, Outdoor, Promotions



Shocker! Tylenol Ad Campaign Admits Old People Exist

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Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.

Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?

more »



EXtraordinary Brings Smooth Operation to Infiniti EX

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To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)

EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).

Nice touch with the cello.

by Angela Natividad    Feb-19-08    
Topic: Brands, Commercials, Good, Television



Denver Cooks Omelet, Absolut Succeeds, CMO Ambushes

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- StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies.

- Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever.

- Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy."

more »

by Steve Hall    Feb-19-08    
Topic: Agencies, Brands, Worst



Joss Tastes the Flake, Goes into Ecstasies, for Cadbury

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For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here.

This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror.

The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.



Sound of Color Gives Us Good Vibrations

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Last Friday Gap launched its Sound of Color effort by Rehab. It's pretty neat. Mouse over a color spectrum to watch a music video about a certain shade.

The videos aren't all commercial color-overload like we thought; it's all pretty true-to-feel. The Blakes' blue was mellow; the Raveonettes give us a stark black and white.

You can learn about the artists, get information about the theme swatch, watch interviews and makings-of, and -- most importantly -- download songs free.

Check out the Sound of Color website. We guarantee some close-to-valuable time-wastage. If anybody has photos of how Gap is promoting it in stores or elsewhere, send 'em over.

by Angela Natividad    Feb-19-08    
Topic: Brands, Campaigns, Online, Promotions



Holiday Inn Celebrates the Goofiness of Its Guests

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Hmm. On the one hand, it makes perfect sense for a brand's ad campaign to mirror the essence of the brand. On the other hand, if you're Holiday Inn, you might want to shoot a bit higher. Alas, Holiday Inn chose to properly reflect the douchenozzles (thanks, George) who frequent the place.

In these four spots (1, 2, 3, 4) from Fallon, the agency followed research which found almost half of all business travelers say they've been "picked up or hit on" in the morning. And, 14 percent of those went on to form romantic relationships. In the commercials, we see a group of business people eating breakfast at a Holiday Inn buffet. Stupid jokes and awkward buffoonery ensue. And the announcer dares to close each spot by saying "check out the new hot bar in town." Really.

by Steve Hall    Feb-19-08    
Topic: Brands, Campaigns, Creative Commentary










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