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Test Drive a Land Rover. On Your Phone! "But how do I do that?" you wonder. Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive. "This is everything I've ever wanted!" you cry. Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob. American Apparel Ad Complaints Get Slammed After receiving a copy of a recent American Apparel ad (which appeared in the Austin Chronicle) with a sticky note adhered to it which read, "My God!! What were you thinking? What the hell are you selling anyway?", Austin Chronicle writer Michael Bartnett humorously dissects the query and offers up a lengthy and witty reply. Delta Gets Cute with Classic In-Flight Safety Video Adrants reader Atif sent us Delta's new airline safety video. It's all slick production and jammed with in-flight classics: o A hot pilot The spot felt gimmicky because it was gimmicky. But maybe there's genius in thinking a formulaic safety video can win back some groove with a commercial tribute feel. Microsoft Promises to Stop Being So Damn Mean The breakdown of its commitment: o Open APIs (a la Google) for Microsoft Office We'll see how long that lasts. What's the turnaround time for a bully in rehab? Hayden's Hottness Hawks Candies's Cuteness Kelly Clarkson did it. Jenny McCarthy did it. Ashlee Simpson did it. Hilary Duff did it. Fergie did it. As have many others. Now it's Hayden Panettiere's turn. So after a few uptight GQ readers got angry after the magazine dolled up sweet little Hayden in frilly pink do-me wear and pimped her out as the latest object of desire, Candie's has dolled her up in pink frilly Candie-wear for its new Kohl's ad campaign. Sweet. Hayden seems to like the gig, saying, "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects." Kraft Preys on Office Angst to Promote TASSIMO Hot Beverage System Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO. It's not funny. But Who Hired Bob does two interesting things: 1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and Sound of Color Habitat Fails to Work Up a Crowd We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email: "I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee." Shocker! Tylenol Ad Campaign Admits Old People Exist Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality. Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?
by Steve Hall
Feb-20-08
Topic: Brands, Campaigns, Commercials, Creative Commentary, Good, Trends and Culture EXtraordinary Brings Smooth Operation to Infiniti EX To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.) EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme). Nice touch with the cello. Denver Cooks Omelet, Absolut Succeeds, CMO Ambushes - StrawberryFrog, The Wexley School for Girls, The Barbarian Group. Now we can add Omelet to the list of oddly named advertising companies. - Hmm. It seems dumping its iconic bottle campaign was the right thing to do for Absolut which, last year, saw sales hit five millions cases, its highest ever. - Rather than "Get some NYC Condom," Copyranter thinks New York's Department of Health condom campaign should, perhaps, read, "Get some wet, tight waxed pussy." 
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Source: Viral Video Chart
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