Bennigan's Wants You to Release Your 'Inner Leprechaun

inner_leprachaun.jpg

Inner Leprechaun? Inner Leprechaun? WTF? Inner Leprechaun? Seriously. OK, it's a little funny but Inner Leprechaun? Well, apparently Bennigan's, a chain of Irish-themed restaurants living in the shadow of Friday's, think people need to get the inner leprechaun on, forget about those healthy blender drinks and rush out to one of the chain's establishment for a nice high calorie, fat-filled meal.

Anyway, the ad points to a site on which you can create Lepregrams (which AdFreak's David Gianatasio thinks sounds too much like the not so warm and cuddly word "lepergram"). little leprechaun-themed messages you can send to your friend. There's other goodies to play with too but Inner Leprechaun?

by Steve Hall    Feb-19-08    
Topic: Bad, Brands, Commercials, Social, Strange



Study Finds Mac Users Self-Centered, Validation-Needy, Etc.

mac-user-generic.jpg

"Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac, according to new research."

The above video says people with an open personality (eh?) are 60 percent more likely to own a Mac.

more »

by Angela Natividad    Feb-18-08    
Topic: Brands, Trends and Culture, Video



By Gad -- It's a Chocolate Carseat!

yes-chocolate-hand.jpg

YES Essentials carseats are impervious to a fondue bath.

Compelling. But will they stand the test of DIP?

by Angela Natividad    Feb-17-08    
Topic: Brands, Online, Video



Sylvain Chomet Whips Pen Out for Discount Tire Spot

kwik-fit.jpg

DDB and Th1ng ("Thing One" -- yeah, that was an intelligent brand move) just put together this spot for Kwik-Fit. In it, people do a conga line when Kwik-Fit announces 25 percent off for four Goodyear or Dunlop tires.

The spot was illustrated by caricaturist and Oscar nominee Sylvain Chomet. Stateside, he is probably best-known for this.

We really hope Chomet wasn't contracted for just one price-slashing ad. It would be neat to watch more Kwik-Fit spots with this warm peculiar feel (as opposed to more cold, fatal discounts).

by Angela Natividad    Feb-15-08    
Topic: Brands, Commercials, Good



Converse and Dr. J? No Way. (Okay, YES Way.)

dr-j.jpg

For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever.

Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball. At worst, you'll feel a little fragmented.

more »

by Angela Natividad    Feb-15-08    
Topic: Bad, Brands, Celebrity, Online, Video



Taco Bell, Sports Illustrated Toss Aspiring Photographers a Bone

direct-daniella.jpg

Want to photograph models like Daniella Sarahyba for a living? Go for it -- just not for money -- courtesy of Taco Bell and Sports Illustrated. Pick the location and plan her moves based on a series of options. She'll say things like, "Oh, are you the new photographer?" and play the spoilsport when it's too windy.

more »

by Angela Natividad    Feb-15-08    
Topic: Brands, Celebrity, Online, Product Placement



Yahoo Justifies Greystripe Collabo with Financially-Bereft Stats

yahoo-razr-ad.png

So Yahoo got all chummy with Greystripe, an ad-supported mobile game and apps purveyor. For two months they worked together to promote Yahoo oneSearch, a universal search tool for mobile.

The campaign was called "Be a better..." (handyman, explorer, etc) and you can check out some executions here.

To demonstrate how smart (or how adept at denial) Yahoo is, the results of the campaign have come in.

more »

by Angela Natividad    Feb-15-08    
Topic: Brands, Mobile/Wireless



Cupid Brings V-Day Color to 'Hate Late' Campaign

hate-late-cupid.jpg

To bring holiday character to its ongoing "Hate Late?" campaign for Pizza Hut, BBDO Guerrero Ortega ran this ad for Valentine's Day.

Cupid -- who needs to either shoot someone or pass a stool really badly -- hates late. And in a country known for its tardiness, the Pizza Hut delivery guy is his only friend.

Cute. Cuter still if he helped out on deliveries. Looks like he brought some unnecessary stress to that cargo.

by Angela Natividad    Feb-14-08    
Topic: Brands, Campaigns, Poster



Ugly Mug Coffee Goes Bold With Brand Re-launch

ugly_mug_coffee.jpg

Sometimes even lowly coffee brands needs the occasional boost and that's what Indianapolis-based Young & Laramore did for Memphis-based Ugly Mug coffee as part of a complete re-branding. Focusing on coffee's true purpose, to dramatically kick your head into gear each morning, Y&L went bold. Very bold.

more »

by Steve Hall    Feb-14-08    
Topic: Brands, Good, Packaging



GM Rethinks Depressed Robots. Hey, How About Robo-Nannies?

gm-robots.jpg

Remember that suicidal GM robot? Imagine it's refreshed, rehabilitated and ready to contribute to society again.

Would you let it touch the kids?

Courtesy of Make the Logo Bigger.

by Angela Natividad    Feb-13-08    
Topic: Brands, Commercials, Strange










Featured FREE Resource: