For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever.
Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball.
At worst, you'll feel a little fragmented.
Want to photograph models like Daniella Sarahyba for a living? Go for it -- just not for money -- courtesy of Taco Bell and Sports Illustrated. Pick the location and plan her moves based on a series of options. She'll say things like, "Oh, are you the new photographer?" and play the spoilsport when it's too windy.
So Yahoo got all chummy with Greystripe, an ad-supported mobile game and apps purveyor. For two months they worked together to promote Yahoo oneSearch, a universal search tool for mobile.
The campaign was called "Be a better..." (handyman, explorer, etc) and you can check out some executions here.
To demonstrate how smart (or how adept at denial) Yahoo is, the results of the campaign have come in.
To bring holiday character to its ongoing "Hate Late?" campaign for Pizza Hut, BBDO Guerrero Ortega ran this ad for Valentine's Day.
Cupid -- who needs to either shoot someone or pass a stool really badly -- hates late. And in a country known for its tardiness, the Pizza Hut delivery guy is his only friend.
Cute. Cuter still if he helped out on deliveries. Looks like he brought some unnecessary stress to that cargo.
Sometimes even lowly coffee brands needs the occasional boost and that's what Indianapolis-based Young & Laramore did for Memphis-based Ugly Mug coffee as part of a complete re-branding. Focusing on coffee's true purpose, to dramatically kick your head into gear each morning, Y&L went bold. Very bold.
Remember that suicidal GM robot? Imagine it's refreshed, rehabilitated and ready to contribute to society again.
Would you let it touch the kids?
Courtesy of Make the Logo Bigger.
In a moment of generosity, Make the Logo Bigger spilled some saucy new Old Spice beans on us (via Copyranter). If you have hair here, here and here but not there, you owe it to yourself to watch it.
It's neat that Old Spice tore open its billowing shirt and let out the musk. But now that everybody's laughing, how about improving on that old, spicy formula? We can't all be Bruce Campbell.
o Old Spice in Cool Evergreen
o Old Spice a la mode (no one can resist the manly thrall of vanilla)
o Old Spice's alter ego: Youthful Mellow
We found this print ad for Toshiba's Smartcard technology in a recent business mag. It features a white executive and a bespectacled Indian IT guy holding the lead on a big dog.
The header copy reads, "Finance & IT: Working Together to Keep the Bad Guys Out."
Supporting text describes how execs will love Smartcard technology because it maintains data integrity and exceeds gov mandates for controlling access. And IT will love it because it "ensures user authentication with an ID card." (We know we get a thrill every time we're digi-frisked.)
Sooo. Is it racist, bad product positioning or right on the (executive!) money?
To promote what it calls its "iconic baby lotion," Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making "your touch more touching," massaging your baby, and capturing its giggle.
Here's a pretty but slow-going spot from Ogilvy Paris. Ask yourself (while reclining in the idleness of the inherited rich): do you create the journey, or does the journey create you?
We were a little stunned to discover the ad was for Louis Vuitton and not for the Tourism Department of, oh, Portugal. Or maybe the Virgin Islands.
In any case, to demonstrate LV's trademark decadence, Brentter points out the spot is the first-ever TV ad for the brand. And it clocks in at :90! Way to burn the scrilla-scratch dough.