Old Spice Hair and Bodywash: For Hair and/or Body, or Both

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In a moment of generosity, Make the Logo Bigger spilled some saucy new Old Spice beans on us (via Copyranter). If you have hair here, here and here but not there, you owe it to yourself to watch it.

It's neat that Old Spice tore open its billowing shirt and let out the musk. But now that everybody's laughing, how about improving on that old, spicy formula? We can't all be Bruce Campbell.

Consider:

o Old Spice in Cool Evergreen
o Old Spice a la mode (no one can resist the manly thrall of vanilla)
o Old Spice's alter ego: Youthful Mellow

by Angela Natividad    Feb-13-08    
Topic: Best, Brands, Online, Strange, Video



Toshiba Print Ad Gives Us Salesgenie Deja Vu

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We found this print ad for Toshiba's Smartcard technology in a recent business mag. It features a white executive and a bespectacled Indian IT guy holding the lead on a big dog.

The header copy reads, "Finance & IT: Working Together to Keep the Bad Guys Out."

Supporting text describes how execs will love Smartcard technology because it maintains data integrity and exceeds gov mandates for controlling access. And IT will love it because it "ensures user authentication with an ID card." (We know we get a thrill every time we're digi-frisked.)

Sooo. Is it racist, bad product positioning or right on the (executive!) money?

by Angela Natividad    Feb-12-08    
Topic: Bad, Brands, Magazine



Johnson's Lotion, Blind Adoration Are Key to Mother/Child Bonding

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To promote what it calls its "iconic baby lotion," Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making "your touch more touching," massaging your baby, and capturing its giggle.

more »

by Angela Natividad    Feb-12-08    
Topic: Brands, Campaigns, Online



Ogilvy: While Contemplating Life's Journey, Think Vuitton

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Here's a pretty but slow-going spot from Ogilvy Paris. Ask yourself (while reclining in the idleness of the inherited rich): do you create the journey, or does the journey create you?

We were a little stunned to discover the ad was for Louis Vuitton and not for the Tourism Department of, oh, Portugal. Or maybe the Virgin Islands.

In any case, to demonstrate LV's trademark decadence, Brentter points out the spot is the first-ever TV ad for the brand. And it clocks in at :90! Way to burn the scrilla-scratch dough.

by Angela Natividad    Feb-11-08    
Topic: Brands, Commercials, Strange



TBWA\CHIAT\DAY Sends Us Grammy/Disruptunes Spot. What? WHO?

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TBWA\CHIAT\DAY sent us a :15 ad for the Grammys and this thing called the Disruptunes. Watch it here.

The ad, scheduled to air during the event, is for Grammy-fan promotional material. Coffee table books, CDs, that sort of thing.

It also features music from The Generators, a band participating in TBWA's Disruptunes, an internal TBWA thing where artists can upload songs that in turn are used for ads. (The agency describes it thus: "[helping] agency talent express their creativity and bring brilliant music to the world.")

more »

by Angela Natividad    Feb-11-08    
Topic: Agencies, Bad, Brands, Events, Sponsorship



Zhi to Reclaim Chinese Dignity on Olympic Soccer Field

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Chinese footballer Zheng Zhi brings some Asian Algier to Adidas' Beijing Olympics campaign.

The hand-drawn spot builds on "Together" with Zhi's narrative about how the 2008 Beijing Olympics will redeem his people from loss. Disembodied wings carry the Chinese into the clouds. The Chinese, and some feathers, fall out of the sky when Zhi describes the 1999 game.

Despite the tripped-out depressing imagery, the story ends on an up note. Because impossible is nothing, right?

Deep. Or at least really abstract. In which case ... deep.

by Angela Natividad    Feb-11-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Television



Blackberry Dabbles in Comedy to Snare Fresh Demo

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So, 101 bellybuttons walk into a bar.

This is just one of the cliffhangers you won't revisit after checking out teasers for this Blackberry-sponsored improv troupe.

Add crappy video quality and comedians telling jokes on the phone (isn't that a social faux-pas? If it isn't, it SHOULD BE), and you've got yourself an unbeatable stench.

Ads for the effort were featured on the front page of the Times. Richard at Gawker pointed it out to us. Thanks for engaging us in the angst, Richard.

by Angela Natividad    Feb-11-08    
Topic: Bad, Brands, Events, Mobile/Wireless, Online



Rumors Favor Fallon For Microsoft Win

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Since last December Fallon Minneapolis and Crispin Porter + Bogusky have been battling for the $2-300 million Microsoft consumer products account. The Daily Ad Biz reports rumors are flying Microsoft has chosen Fallon. There's been no confirmation either way but wouldn't it be fun if waning poster boy CP+B took a hit? OK, that's mean. We'd never wish that on anyone. Well, maybe we would but not here. May the best shop (or the one that plays the game the best) win.

by Steve Hall    Feb-11-08    
Topic: Agencies, Brands



Will Ferrell's Jackie Moon Shills Bud Light And Old Spice

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Adland makes note of Will Ferrell's appearance in not just that Super Bowl commercial for Bud Light but also a series of commercials for Old Spice in which he plays the same character, Jackie Moon, the character he will play in his upcoming movie Semi-Pro bowing February 29.

There are eight videos which you can view on the Old Spice website promote both Old Spice and Ferrell's Semi-Pro movie. So we've got the King of Beers, the King of consumer packaged goods (Proctor & Gamble which owns Old Spice) and New Line Cinema all hooking up with Will Ferrell to deliver a deliciously hilarious tie in for a beer, a cologne and a movie.

by Steve Hall    Feb-11-08    
Topic: Brands, Celebrity, Good, Promotions



CareerBuilder Gruntledness Index Highlights Hotpots of Happy

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To cash in on the quiet misery that ornaments cubicle life, CareerBuilder gives us the National Gruntledness Index, which highlights the happiest places to work. Results can be divvied by industry. But if the NGI is any indicator of reality, Oklahoma City is the best place in the nation no matter what you're doing.

Contribute to the index by getting a read on your Personal Gruntedness. The test is longer than it should be, condescending in tone (hey, like your boss!) and set to music like "Brutal Flute" and "Celtic Hip-Hop." All told, it's not dissimilar to water torture or an elective butt-wax.

The average of your money, career and lifestyle comprise your final score. This was ours.

CareerBuilder, why do you want to hurt us when all we did was love you?

by Angela Natividad    Feb- 8-08    
Topic: Brands, Games, Good, Online, Promotions










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