Outdoor Ads Contrast Pizza Hut Timeliness with 'Filipino Time'

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In the Philippines, or maybe just among Filipinos, nothing happens on time. It's one of those things that drive us crazy. When we attended the premier for The Debut (an awkward Filipino-American movie you should never EVER watch), it started 45 minutes late. The director, who was present, gave us a winning grin and said, "Filipino time. You know how it is."

Giggles issued all around, followed by the crunching noise of smuggled food. ARG.

To promote the merits of Pizza Hut's on-time delivery in the Philippines, the creative team at BBDO Guerrero Ortega sent us the outdoor printwork for its campaign, "Hate Late?"

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by Angela Natividad    Feb- 5-08    
Topic: Brands, Campaigns, Good, Outdoor



Red Roof Redesigns, Rededicates Itself with Digital Firm

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To promote its fancy new renovated destinations, the Red Roof Inn's gone digital with 360i, its Digital Agency of Record.

360i will be working on Red Roof's online media and creative. We have yet to see either.

In the meantime, we can ooh and ahh at Red Roof's new logo, which comes complete with a casual roofy slant, and a typeface probably modeled after the handwriting of a fresh-faced yachter.

Tell us if we've gone mad, but the logo rubs us wrong. Because isn't it magenta?

Big difference between red (as in Red Roof) and magenta (as in Magenta). Way to make a fresh splash in the pool, Red Roof -- total incongruity between your logo and brand name.

Anywho, the logo has been published on the redesigned and "rededicated" Red Roof website. It will also appear on inns that have recently been renovated. 360i washes its hands of it; the logo, it says, was in place before the agency was contracted.

by Angela Natividad    Feb- 5-08    
Topic: Agencies, Bad, Brands, Online



Screw Google and Microsoft; Yahoo Takes the Floor!

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It's hardly been three days, and already the shoving match between Google and Microsoft over this -- not to mention the growing list of greed-sparked suitors for Yahoo's hand -- is really, really old.

To provide comic relief, Luckie & Company's Rethink Everything launched Yahoocrosoft. The site hosts a spoof news article where -- in some insane universe not far from our own -- Yahoo counteroffers to buy Microsoft for $44.7 billion.

We're hoping the article will at some point make way for spoofy cartoons, which can't possibly be far behind.

by Angela Natividad    Feb- 4-08    
Topic: Agencies, Brands, Online, Spoofs



Condescending White Guy Gets Ass Kicked by Asian Girls

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Here's a creepy twist on the American Psycho premise.

You're in the Chinese laundry. Some hotshot white executive walks in and starts heckling the pitiable Asian owner in front of his family. He makes the nasty requisite Pokemon and Hello Kitty jokes, does the grating "oriental" accent. Things are clearly spiraling out of control.

Suddenly, a black dude in the background takes a call on his Jawbone Bluetooth headset. And in a noise-canceling orchestration Bose would be proud of, the world beyond his convo is efficiently muted.

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by Angela Natividad    Feb- 4-08    
Topic: Bad, Brands, Online, Racy, Video



DDB, Paris Adds Racy, Political Undertones to Iconic VW Campaign

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Here's a contemporary homage to the classic Volkswagen ads created by Doyle Dane Bernbach, NY. This version was put together by DDB, Paris. Adland has more. Some, like this one, position the 60-year-old van as politically transcendent as well as timeless.

Hey. Didn't the Dharma Initiative in Lost use VW vans?

by Angela Natividad    Feb- 4-08    
Topic: Brands, Good, Magazine, Political, Poster, Trends and Culture



Coca-Cola Brings Die-Hard Politicians Back to Sandbox Basics

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"Jinx" by Coca-Cola sparked a political flare war in our Adrants Super Bowl chat room. In it, James Carville and Bill Frist set aside their differences over a personal jinx (except Carville has to buy Frist a Coke, not a slushee).

Cute. Why can't more things in life be solved this way?



Vicky's Secret Super Bowl Ad Looks Suspiciously Like Its Preview

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Really, we don't know what we were expecting. But we sure hoped it would be more than what Victoria's Secret gave us.

What a waste of Adriana Lima's come-hither talents. Check out the preview, which is about as unimaginative as the ad itself, which just wastes more time.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television



Bud Light Refreshes the Palate ... and the Loins

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If you take Will Ferrell's word for it, that is.

This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favorite Bud Light ad thus far. It actually made us wonder how much sweat goes into every bottle.

Bud Light. Suck one. Lawl.



Hey, a Car Ad. For Who? Beats Us. (We Wish.)

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We can't believe Hyundai waffled over the inclusion of its ads in the Super Bowl this year, a decision (or lack of it) that build unmerited hype for what we thought to be a really boring brand.

Well, that hasn't changed. This Genesis ad was a waste of time and a waste of $2.7 mill or whatever they ended up paying for it. If they were hoping to be confused for the average Lexus, or the average anything-else, good job, Hyundai.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television



CareerBuilder Kills Off Sleepy Ideals with Reality's Spider

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We dug this Career Builder ad where a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt -- then gets eaten by a spider. Looks like CB's learned how to make good use of irony for its new slogan: "Start building." We thought it would be a lamer campaign than it's turning out to be.

Way better than the cheesy high-intensity office-as-jungle thing they were doing last year. And hey, you can't go wrong with maul-by-spider. LOTR did it, and so did Steven King in It.

by Angela Natividad    Feb- 3-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television










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