We can't think of many gamers that cream their pants for box art, but for GTA IV -- which will generate drools anyway -- Rock Star Games decided to turn box art into an event unto itself.
The firm hired four mural artists to paint the art mural-size, a process that took about two days. The work was video-taped, sped up and edited for effect (you know, like Dove Evolution).
Liquid Liquid's "Optimo" helped add veneer to the finished product, and voila.
The video's cool and all, but in the end, the success of these things depends on where the spot appears and how fast it moves between gamers. (It definitely ain't this.) But hey, GTA IV will probably fly off the shelves at whiplash speed anyway (we're getting a copy), so if nothing else, this is a nice gesture in the direction of street art, and maybe it'll open up some interesting promotional doors.
We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")
See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).
If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.
Catch Sweet Child O' Mine, episode two of Insurance.com's Reality Rejects. Here, hypothetical rejects from reality TV separate candy colors at the request of a girl with big-ass hair.
Observing that there's nothing interesting about insurance (besides maudlin statistics, uptight salesman and these ads), Insurance.com decided instead to start an online series loaded with mediocre characters, catty comebacks and competitive fervor.
In other words, it's everything we love about modern TV, minus the flying boy.
Here are some new spots for Freelers, a snack from the fine folk who brought you Barilla. Put together by StrawberryFrog, Amsterdam for the Italian market, Freelers are positioned as little "anti-break" (as in, for anytime) snacks. There's also an "anti-break" challenge that will be promoted on MTV Italia.
See Bowling and Bedroom.
We'll tell you what -- if a bunch of assholes dressed like giant snack food burst in on our afternoon delight, we wouldn't accept their little crackers and let them tuck us in. But hey, maybe it's different in Italy.
Hey. Whatever happened to Corn Nuts?
Following intense negative reaction to its Camel No. 9 campaign which likened the brand to a fashion accessory, RJ Reynolds yesterday announced it would cease all print advertising in 2008.
Downplaying the Camel No. 9 furor, R.J. Reynolds spokeswoman Jan Smith said the cut is "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Hmm. We just threw up...a tiny bit...in our mouth.
Getting more truthful, Smith added, "Obviously tobacco industry issues are in mind with every decision we make. A result of this is there should be less controversy over cigarette advertising in magazines and newspapers, because we won't be doing it."
This ad is for UbiSoft's RayMan. For reasons we don't understand, a burping bunny invades the real world and gets lazy couch-welded human beings to get off their asses and pour shaken carbonated drinks into their mouths.
It was on the front page of YouTube and we've watched it at least eight times already. This does not bode well for the future of the world.
This new Visa spot by TBWA\Chiat\Day is called Rock It. The slogan: "Life takes rhythm. Life takes Visa."
Like Visa's last attempt at holiday cheer, it's horrible and depressing.
Here is an ad for the Infiniti M that is not very interesting (courtesy of TBWA\Chiat\Day).
Where's the fire?
Generally speaking, Celestial Seasonings reminds us of girls with frizzled hair sitting by a fireplace while reading books full of pressed rhododendrons.
Couple that with an unmoving loyalty to our cheery friend Starbucks (our fulfilling relationship has lasted longer than relationships with most human beings), and a college education that taught us the media makes us count calories at the same rate we pop pills, and you've got yourself a kamikaze campaign.
See Fat and Stretchy Pants.
The creative was put together by TDA Advertising & Design.
Something about the design of the fatty coffee drinks does bring those negative words to life. It really looks like fat floating in the Fat drink. And that whipped-cream double-chin? Pure art.
CS' press hombre called this a "sweet-faced competitive campaign." Would it talk you out of a soothing pumpkin-spiced concoction and into some chamomile a la glass mug?
- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.
- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.
- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.
- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.