CareerBuilder Teaches the Timid to Reach Out and Touch Themselves

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We're officially crazy about CareerBuilder's "Start Building" campaign, which debuted on Super Bowl Sunday.

Wieden+Kennedy, with help from a52 and (Rock Paper Scissors), gives us "Help You, Help You" and "Self-Help Yourself."

We didn't really get what was going on in "Help You, Help You" until the end, which had the odd effect of keeping us glued to our seats until we could make sense of it. We'll preface it thus: watching a guy stroke his own face, before lovingly carrying himself out of his pathetic job, gave us that "foreign-finger-in-our-bellybutton!!!" feeling.

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by Angela Natividad    Feb- 6-08    
Topic: Best, Brands, Campaigns, Commercials, Television



Forget POTUS for a Sec. What's Your Favourite CAR?

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Here's a piece that uses Super Tuesday to promote Motor Trend magazine's 2008 Car of the Year campaign.

The heading reads, "America Cast Its Vote. Now It's Time for the Dutch." It alludes to yesterday's bids for the presidential incumbents, but actually refers to how North Americans made the Cadillac CTS its Car of the Year.

Witty and wily, in a vapid sort of way.

The ad, produced by Leo Burnett's Frankfurt-based Ignition Groupoe, debuts in Europe today. Check out the CTS at www.voteamerican.eu.

by Angela Natividad    Feb- 6-08    
Topic: Brands, Magazine, Political



Taking Cue from Apple, Nissan Murano Ads Highlight Usability

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While the Murano strikes us as exceptionally dull at first sight, here's a low-key ad that does a nice job of highlighting its merits. (Very Apple.)

The spot broke during the Super Bowl. Understandably, nobody paid it much mind; it's a bit mellow for such a high-tension time of year. But in normal daytime TV context -- between a Pampers ad and maybe a soothing Advil spot -- it would probably work quite nicely.

Hey, guess who made it? The ever-addled folks at TBWA\CHIAT\DAY.

by Angela Natividad    Feb- 6-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television



Outdoor Ads Contrast Pizza Hut Timeliness with 'Filipino Time'

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In the Philippines, or maybe just among Filipinos, nothing happens on time. It's one of those things that drive us crazy. When we attended the premier for The Debut (an awkward Filipino-American movie you should never EVER watch), it started 45 minutes late. The director, who was present, gave us a winning grin and said, "Filipino time. You know how it is."

Giggles issued all around, followed by the crunching noise of smuggled food. ARG.

To promote the merits of Pizza Hut's on-time delivery in the Philippines, the creative team at BBDO Guerrero Ortega sent us the outdoor printwork for its campaign, "Hate Late?"

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by Angela Natividad    Feb- 5-08    
Topic: Brands, Campaigns, Good, Outdoor



Red Roof Redesigns, Rededicates Itself with Digital Firm

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To promote its fancy new renovated destinations, the Red Roof Inn's gone digital with 360i, its Digital Agency of Record.

360i will be working on Red Roof's online media and creative. We have yet to see either.

In the meantime, we can ooh and ahh at Red Roof's new logo, which comes complete with a casual roofy slant, and a typeface probably modeled after the handwriting of a fresh-faced yachter.

Tell us if we've gone mad, but the logo rubs us wrong. Because isn't it magenta?

Big difference between red (as in Red Roof) and magenta (as in Magenta). Way to make a fresh splash in the pool, Red Roof -- total incongruity between your logo and brand name.

Anywho, the logo has been published on the redesigned and "rededicated" Red Roof website. It will also appear on inns that have recently been renovated. 360i washes its hands of it; the logo, it says, was in place before the agency was contracted.

by Angela Natividad    Feb- 5-08    
Topic: Agencies, Bad, Brands, Online



Screw Google and Microsoft; Yahoo Takes the Floor!

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It's hardly been three days, and already the shoving match between Google and Microsoft over this -- not to mention the growing list of greed-sparked suitors for Yahoo's hand -- is really, really old.

To provide comic relief, Luckie & Company's Rethink Everything launched Yahoocrosoft. The site hosts a spoof news article where -- in some insane universe not far from our own -- Yahoo counteroffers to buy Microsoft for $44.7 billion.

We're hoping the article will at some point make way for spoofy cartoons, which can't possibly be far behind.

by Angela Natividad    Feb- 4-08    
Topic: Agencies, Brands, Online, Spoofs



Condescending White Guy Gets Ass Kicked by Asian Girls

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Here's a creepy twist on the American Psycho premise.

You're in the Chinese laundry. Some hotshot white executive walks in and starts heckling the pitiable Asian owner in front of his family. He makes the nasty requisite Pokemon and Hello Kitty jokes, does the grating "oriental" accent. Things are clearly spiraling out of control.

Suddenly, a black dude in the background takes a call on his Jawbone Bluetooth headset. And in a noise-canceling orchestration Bose would be proud of, the world beyond his convo is efficiently muted.

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by Angela Natividad    Feb- 4-08    
Topic: Bad, Brands, Online, Racy, Video



DDB, Paris Adds Racy, Political Undertones to Iconic VW Campaign

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Here's a contemporary homage to the classic Volkswagen ads created by Doyle Dane Bernbach, NY. This version was put together by DDB, Paris. Adland has more. Some, like this one, position the 60-year-old van as politically transcendent as well as timeless.

Hey. Didn't the Dharma Initiative in Lost use VW vans?

by Angela Natividad    Feb- 4-08    
Topic: Brands, Good, Magazine, Political, Poster, Trends and Culture



Coca-Cola Brings Die-Hard Politicians Back to Sandbox Basics

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"Jinx" by Coca-Cola sparked a political flare war in our Adrants Super Bowl chat room. In it, James Carville and Bill Frist set aside their differences over a personal jinx (except Carville has to buy Frist a Coke, not a slushee).

Cute. Why can't more things in life be solved this way?



Vicky's Secret Super Bowl Ad Looks Suspiciously Like Its Preview

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Really, we don't know what we were expecting. But we sure hoped it would be more than what Victoria's Secret gave us.

What a waste of Adriana Lima's come-hither talents. Check out the preview, which is about as unimaginative as the ad itself, which just wastes more time.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television










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