The days of physical advertisement are indeed moving out of existence, and it is becoming easier to implement with a few clicks of the mouse. Learning a few tricks of internet marketing may have helped your business to be noticed by potential customers. But just implementing a few marketing tactics here and there is not enough. For many firms, even after they employ an entire team of marketing experts, they are sometimes not able to succeed. This can be due to certain mistakes made when approaching different marketing strategies. If you have a bright, new business idea, you will need marketing to support it. Just be sure that you don't make the following blunders.
In today's marketplace, fans and customers expect to be treated like kings. Since the competition is significant in every single niche and industry, your brand needs to stand out from the crowd and create a stronger relationship with its prospects.
There are countless ways to improve your brand perception. One of the most productive ones is to develop a great customer service system that creates a stronger bridge between you and your buyers.
How do you do that?
There's no doubt about it that marketing isn't always smooth sailing and even some of the most successful brands in the world launch campaigns that aren't received well at all. In fact, some of the following campaigns from the likes of McDonalds and Coca Cola even went as far as to cause public outrage. Here are seven of the worst marketing mistakes we've ever seen!
In early December, Expedia, Inc. held their annual Partner Conference in Las Vegas where the entire travel industry (or at least those who use Expedia properties which is, like, everyone) gathered to learn the latest and greatest about travel strategies and Expedia offerings.
Part of the conference focused on the offerings from the Expedia Media Solutions group which, in essence, is like a giant ad network for any brand interested in reaching travel demographics. Expedia Inc. owns Expedia, Travelocity, Hotels.com, Orbitz, Hotwire, Trivago and several others. In other words, it's basically everything except booking.com and Kayak. So, yea, if you're a brand looking to tap anything in the travel space, you'll likely be working with Expedia.
Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales' ad which many say makes light of date rape.
A Christmas print ad for the retailer shows an image of a woman and a man with a very questionable headline between them. The headline reads, "Spike your best friend's eggnog when they're not looking."
Did you miss me?
You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will rain down upon them like a ton of bricks. But, apparently, no.
A Philippine bank, BDO Unibank has apologized for an ad it ran which made light of environmental issues. In the ad, which carries the headline "Save the environment or save up to see places," a man can be seen holding a sign that reads, "Stop deforestation" behind a woman who is enjoying her travels. The word "or" is placed between the two.
When online "experts" share their "expertise," it is always advisable to observe with some skepticism. While the Internet can be considered the modern bastion of knowledge, opinions, and ideas, it is not completely dependable.
In fact, most of what you can find on the web is unreliable information. Take the case of online marketing as an example. Many online marketing "experts" who preach their supposedly effective strategies embarrass themselves by the failure of their ideas in their own practical application.
The following can be considered the worst mistakes in online marketing in 2014. They represent the biggest misconceptions in marketing being peddled by self-proclaimed marketing experts and even by those who have had some real experience in online marketing.
Here's an infographic from UK agency Oomph that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not.
Take a look.
Pity the poor woman who doesn't live up to Victoria Secret's definition of perfection which probably hovers somewhere around 5'8", 34C-22-34. If you don't come close to those measurements, it appears you should should shop elsewhere.
A new campaign for the brand is touting a line of bras they call Body by Victoria. The ads carry the headline, "The Perfect Body," along with images of, well, women with "perfect" bodies.
Certainly there's an aspect of every advertising campaign which aims to be aspirational, motivational, uplifting in a way that, ideally, cause a person to respond, "I want to be like that. I want to be better. I'll have what she's having. I want to be better. Etc." And a nice motivational kick in the ass is a good thing every once in a while.
A few weeks ago, a friend of mine received an email from HSBC Bank informing him that as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown and jewelry to photo packages and honeymoon travel, his wedding bases were covered. It might have been nice if he weren't married with two young kids - details that were stated clearly on his HSBC profile.
This is one of many innocent but avoidable blunders we encounter in the digital age. As marketers try to conquer every 'touch point', many risk diluting the personal, human touch of commerce. Despite covering QR codes, email, mobile, social, web, events, webinars, etc. all at once, marketers continue to provide a unichannel experience in a multichannel world.