In the world of advertising it's pretty much written in stone that brands portray their products in an aspirational manner using imagery and actors that are everything a consumer wants to be but can't because they aren't rich enough, beautiful enough, skinny enough, own a fancy enough car, have big enough breasts or a six pack that puts Calvin Klein models to shame.
Which is why we love this new Southern Comfort work from Wieden + Kennedy New York. Called Whatever's Comfortable, it's a celebration of just that. No pretense here at all. Just a not so perfect looking guy walking down the beach with all the calm collected coolness that only...ahem...comfort with one's own body can bring.
As part of a five year plan to revitalize the brand, Hooters has launched a new campaign designed to appeal to a broader and younger audience that includes women. While the brand's CMO, Dave Henninger promises the tight tops and orange shorts are here to stay, the new campaign will focus on new menu items and new locations.
The campaign, created by Fitzgerald & Co., will, in addition to the television spots, include radio, billboards and social media.
So everyone is piling on TBWA for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.
When GoDaddy announced it had decided to work with an ad agency and selected Deutsch as its first, many assumed that would put an end to the brand's penchant for drooling all over the internet with its long-running, hot chick-focused advertising.
But, we are told, the campaign is more "evolution" than "revolution. So it would seem the hot chicks are here to stay. At least for a little while. Deutsch's first ad, entitled Otter (thankfully, not Beaver) features, perhaps, one of the hottest women ever to appear in a GoDaddy ad. Charlene, as she is called, "is how GoDaddy attracts domain name customers."
It's a smart wink-nod to the brand's past work and to the fact that, whether or not sex actually sells, it certainly does attracts eyeballs.
- Gerber has launched its third Gerber Generation Photo Search on its Facebook page. The brand seeks the next Gerber baby and will award $50,000 to the winner.
- Five reasons your digital startup will fail. Hint, avoid failure and make sure you court large advertisers.
- TV trumps movies at Comic-Con this year.
- And why is Randy always the last one standing? Jennifer Lopez and Steven Tyler have exited American Idol.
- The first six months of 2012 saw 133 magazines launch, while just 48 closed, with the largest number of new launches coming in the "regional interest" and "food" categories.
- Sears has thrown its media account into review. Havas, which won the account in 2001, is the incumbent. Budget is pegged at $700 million.
- MSNBC.com becomes NBCNews.com after Comcast buyout.
- Facebook is considering lowering its age limit and allowing children under 13 to join...even though they already do simply by lying about their age.
For the past month or so, a woman by the name of Susan Glenn has been popping up. First on Buzzfeed then on various message boards, a blog and even on the OnlineSlangDictionary where one of the definitions defines her as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up"
In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wondered whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"
The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.
In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.
If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.
Doritos UK recently launched For Fun Add A Little Mexican, a campaign which features the band, Mariachi Doritos. Over the course of the summer, the band will perform personalized online an in-person performances - akin, in a way, to Old Spice response videos - to those who visit the brand's Facebook page and sign up.
Check out one of the videos below. Would Girls Aloud be proud?
Here's a behind-the-scenes video of an upcoming Buick commercial in which Peyton Manning spoofs his tendency to change plays at the line of scrimmage by calling out new signals while driving the Verano. Manning notes that it's alot safer to "call signals" to his Buick's voice activation system rather than get hit by opposing linemen. The commercial debuts Wednesday, July 11.
Manning joins a growing list of celebrities working with Buick in a series of spots, most notably Shaquille O'Neal for Buick LaCrosse, Marisa Miller for Buick Enclave and Ving Rhames for the brand's Experience Buick Lease Program.
In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.
With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.
Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.