Bud Light Refreshes the Palate ... and the Loins

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If you take Will Ferrell's word for it, that is.

This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favorite Bud Light ad thus far. It actually made us wonder how much sweat goes into every bottle.

Bud Light. Suck one. Lawl.



Hey, a Car Ad. For Who? Beats Us. (We Wish.)

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We can't believe Hyundai waffled over the inclusion of its ads in the Super Bowl this year, a decision (or lack of it) that build unmerited hype for what we thought to be a really boring brand.

Well, that hasn't changed. This Genesis ad was a waste of time and a waste of $2.7 mill or whatever they ended up paying for it. If they were hoping to be confused for the average Lexus, or the average anything-else, good job, Hyundai.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television



CareerBuilder Kills Off Sleepy Ideals with Reality's Spider

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We dug this Career Builder ad where a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt -- then gets eaten by a spider. Looks like CB's learned how to make good use of irony for its new slogan: "Start building." We thought it would be a lamer campaign than it's turning out to be.

Way better than the cheesy high-intensity office-as-jungle thing they were doing last year. And hey, you can't go wrong with maul-by-spider. LOTR did it, and so did Steven King in It.

by Angela Natividad    Feb- 3-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television



Sunsilk Super Bowl Spot Royally Disappoints

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When we heard Sunsilk tapped design firm Desgrippes Gobe, Paris and BrandThinkTank to compose its Super Bowl spot -- which features images of Madonna, Shakira and Marilyn Monroe -- we pictured something deliciously Warholian and mod. We thought it would make sensuous sport of our eyes and ears.

Instead there was this.

We watched it twice to be sure of its suckage. We are now certain. The pictures and music should flow, but the ad feels like it missed a much-needed appointment with the cutting room. It's all too much like a YouTube mashup.

more »

by Angela Natividad    Feb- 1-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television



Eva Mendes to Front Calvin Klein Fragrances...After A Rehab Visit

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Today, Calvin Klein announced actress Eva Mendes will be comes the spokesperson for Calvin Klein Fragrances and will make her debut in the company's 2008 Fall campaign. We like.

Oops. Not the news Calvin Klein wants to hear. Eva just checked into the rehab facility Cirque Lodge, the same place Lindsay Lohan went for her troubles.

by Steve Hall    Feb- 1-08    
Topic: Brands, Celebrity



Miller Lite Hopes Dalmatian Ad Will Sway Thrall of Bud Lite

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Bartle Bogle Hegarty put together this spot, "Dalmatian," for Miller Lite. Feast your eyes on some feel-good dalmatians chasing a branded truck which, just for the heck of it, takes a friendly jab at Bud Light.

Exciting, right? Oh, wait. No.

by Angela Natividad    Feb- 1-08    
Topic: Brands, Commercials, Television



Can't Fight Monday? Cease the Lameness. GET BETTER JOB.

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There's something apocalyptic about this Monster spot by BBDO, NY. Called "Daybreak," the premise is you shouldn't have to fight Monday. To illustrate that, a bunch of people knock down their satellite dishes, grab trashcan covers and run out to do battle against the sun -- only to walk off in defeat when the sun rises anyway.

The ad made us sad. Can't a comparison be made against this futile race to beat sunrise, and the lame way we trudged (hung OVER) into the office and passive-aggressively trawled eBay for the first three hours of the morning?

The ad debuted in early January (another debuted during Lost last night), and is part of "Your Calling is Calling." Maybe we find the spots such a consistent bummer because that slogan sounds so promising. Shouldn't Sally Housewife be cupping her ear to the kitchen window and listening for the sunny Higher Calling (inevitably, her dormant talent as a Silicon Valley-based venture capitalist)?

more »



Microsoft Makes $44.6 Billion Bid For Yahoo

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Microsoft, following its unsuccessful bid a year ago, has made an unexpected and unsolicited bid for troubled Yahoo as it continues its efforts to compete with and/or topple (never happen) Google. In a statement Friday, Yahoo said it will "carefully and promptly" study Microsoft's bid. Even if the takeover doesn't happen, at least Yahoo will benefit from a 50 percent jump in its share price following the news.

Microsoft Chief Executive Steve Ballmer tells us, "This is a decision we have - and I have - thought long and hard about. We are confident it's the right path for Microsoft and Yahoo."

by Steve Hall    Feb- 1-08    
Topic: Brands, Policy



Adrants Plagiarizes Agency Spy's Love For UK Levi's Campaign

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There are a few of these, but here's our favorite from a series of new print ads from BBH UK for Levi's. Possibly because there's so much obsessive "maleness" here at Adrants we like anything with hot girls in it? Don't look shocked. You all knew it, anyways. Possibly because we were the guy drooling at every girl who passed by in the high school hallway and had a cheesy Gold's Gym T-shirt on? No matter. Love it. Love it.

Go check out the entire collection over at Scamp's blog. You'll see that BBH has made a very cohesive, simple and effective campaign. (Or so says Agency Spy)

by Steve Hall    Jan-31-08    
Topic: Brands, Campaigns, Spoofs



American Apparel Launches Video Channel With Booty Shaking

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Fearless follower of all things American Apparel, Copyranter brings us American Apparel's apparent video debut with its own channel on YouTube. Now, aside from all those racy images over which everyone obsesses, we can all now obsess over booty in motion thanks to impossibly hot American Apparel model Kristen who tantalizingly wags her ass in our face while wearing polka dot panties. WTF? Is this supposed to sell clothes or become the next masturbatory fixation for teenage boys?

by Steve Hall    Jan-31-08    
Topic: Brands, Racy, Video










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