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It is a sad day indeed when quirky Emerald Nuts announces it won't advertise in the Super Bowl this year. While the company say the October 30 death of pitchman Robert Goulet had nothing to do with the decision, one can't help acknowledge his last ceiling crawler/office pest commercial was a nice cap to the brand's three year run in the game.
In lieu of a commercial, Emerald Nuts will focus on events and sponsorships surrounding the game, one of which will be to team with Anheuser-Busch.
To reinvigorate love of starchy spud fare, McCain, makers of "the best damn chips in England" according to our in-house British consultant, tapped the expertise of Glue London, which developed the campaign; Aardman Animations; and Rubber Republic, which did the seeding.
The result was Potato Parade. For a friend, you could get a dancing line of spuds to spout praise and glory with little wooden signs.
Last year Benetton taught us that potatoes come from seeds, so madd props to Rubber Republic for "seeding" an all-singing, all-dancing parade.
Okay, that joke was just lame.
As if there weren't already enough Starbucks on every corner of every city and town in the nation, the chain plans to open 1,600 more in the next year. Partially in support of that and partially to stave off a minor (one percent) decline in transactions per store, Strabucks, in a conference call yesterday announced it would launch a new (it's first) national TV campaign (three spots now, two later in November) as well as an online initiative where visitors can share holiday cheer. Wieden + Kennedy is behind the campaign.
Hmm. Does America really run on Dunkin' or is Starbucks out to change that once and for all?
Pedaling to save the world -- or at least fuel advertising -- has endless appeal because we'll probably never run out of human energy or youthful tenacity.
The idea of driving people to oblivion for not doing the right thing (Vote or die!, Funny or die!, Assimilate with Android or die!) is also insanely appealing.
So Google and Specialized give us Innovate or Die(!), a rewards-driven invitation for young engineers to invent eco-friendly, zero-emission machines that operate on human pedal power.
If you're crazy enough to do it, or need to kill time until FlugTag, make a film about it and post it on YouTube by December 15.
Prize for the most innovative submission includes $5K and a Specialized Globe bike. Five runners-up will also get Specialized Globe bikes. We don't actually know what those are.
Wow. We knew Orangina had pulp, but we didn't know they meant pulp like Pulp Fiction means pulp. (Or maybe we should be thinking Flashdance.)
Actually, there are a few other movie references worth noting in this commercial, which will change the way you look at forest animals. Seriously. Inter-bestial relationships were beyond our realm of Orangina-oriented thinking, plus we've never seen a flamingo pole dance before.
Says CD Todd Mueller of Psyop, "I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it." In terms of sheer logic, that's not really helpful, but it puts the spot in context.
(Dude, our dad gives us this stuff when we go home for the holidays!)
Catch more info on the creators, and Steve's take on the spot, here.
Postini just released a few updates that include contextual email security. If your email, or an attachment to it, has a social security or credit card number in it, the message will be automatically gobbledy-gooked as it wizzes through the tubes.
If this all doesn't go to shit, Google will probably debut Postini-esque security offerings for wikis, blogs and instant messages, says Google rep Adam Swidler to Internet News.
We know Google's really married to this "contextual" thing but we just wanted to point out "contextual" can give rise to both appropriate and inappropriate algorithmic activities. Observe the dumb-fuckery resulting from bad (or maybe just inopportune?) contextual advertising: 1, 2, 3, 4 (and we could go on).
New ad for Zune Arts: Masks, which follows the "don't fight; sharing is caring!" trail that this one started. Imagine the Care Bears and Disney jumping Tim Burton on William Wallace Avenue. Add a dash of Bravia bunny. Now we're in business.
The work was directed by Jonathan Garin and Naomi Nishimura of PandaPanther, NYC; produced by 72andSunny. The track is Young Men Dead by The Black Angels.
This was the last time we liked a Zune ad.
The new Zune Arts website also launched today with help from 72andSunny. According to the PR people, it's "bigger, faster, stronger." Yeah, we've heard that one before.
This one does look faster, though. But what does it mean to be "bigger" and "stronger"?
Absolut Vodka and American Express are receiving AdRespect honors for appealing to the gay community in their ad efforts for about 40 years, combined.
Commercial Closet, which is bestowing the honors, is debuting the "AdRespect scores," which is a new industry standard for judging LGBT corporate marketing efforts. Scores go from 0-100 in terms of how well, and how often, a firm advertises to the gay community.
Honors go out at 8PM on November 15th at the TheTimesCenter in NYC. The New York Times will be hosting the event.
Check out spots by Absolut and American Express in the Commercial Closet archives. The print effort at left isn't an official Absolut ad, but it's also in the archives as a representation of the brand's longstanding friendliness toward the community.
It would seem at the rate CoverGirl plows through celebrities for its ad campaigns there'd be none left to fill the company's ravenous appetite for new faces. Not that Drew Barrymore is a new face but she's the latest to step into the CoverGirl campaign and, thankfully, one that doesn't seem as fake as the parade of supermodels CoverGirl and other fashion brands have used in the past.
In the spot, which is very simple but visually very beautiful, Drew dances around for the photographer in what was supposed to be a teaser trailer to show the client. The client liked it so much they went with it. Created by Erricson Fina, produced by HSI and edited by Version2, the post is airing now.
Now here's a campaign that knows how to have fun. There's not many products you can slam while at the same time touting them as superior but that's what Florida's Natural is doing with its Orange Diaries. On a blog and in videos farmers Dave and Gus find all sorts of uses for imported (read, bad) oranges from using them as knee pads, ear muffs, pencil holders and a yo-yo. Simple. Amusing. Different.
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