Hi, I'm American Airlines. I've got some wad to blow on a :30 Super Bowl 2008 spot, but oh, I can't be bothered to put together anything new.
Ooh, wait. What about this old thing? It'll fit right in. It's got an annoying co-worker, a team-building exercise (Super Bowl ads are big on bandwagon!), some awkward humor, and a pungent element of escapism. Hey. Think someone might confuse it for a Bud Light ad?
It's perfect. Thanks, TM Advertising! Bet you didn't know this little gem would play a starring role in the biggest ad play of the year ... did you?
MediaPost says Dell will be joining the Super Bowl ad foray. It's paid for two spots. An old one, called "Out with the Old" by Mother, will appear before the game starts.
Then there's a new one that will appear during the game. No word on what it'll be like but we can probably safely assume it'll push Dell's "Now available in beautiful" message -- possibly tailored to its new project (red) line.
Fleshing out its copy point "every sip gets you closer," this BBDO NY-created Super Bowl commercial hurls Justin Timberlake through the air in response to three girls sipping their Pepsi's by the poolside. It's a simple message for Pepsi Stuff. The more you drink the more you win: Justin Timberlake MP3s, HDTVs, and millions of songs from Amazon.
OK, what, what, what is it about Hadaway's head-bobbing, dance-inducing What is Love? song from the movie Night at the Roxbury that is so insanely catchy? We can't get it out of our head! It's been there since the friggin' movie came out! Ten years! Make it stop!! Please. And damn, if Pepsi had to go ahead and use it for one of their Super Bowl spots featuring Busta Rhymes, LL Cool J, Macy Gray, Missy Elliott, Troy Aikman, Joe Buck and a host of others for its Diet Pepsi Max. In fact, our head's bobbing right now as we write this. It's all we'll hear during the entire game Sunday! Eesh!
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Just more contextual ad placement awkwardness, except this one gives us an unpleasant P.C.-triggered "ick" feeling.
The Adrants reader, who found the image on the Spanking Art Wikia, observed the Verizon pink RAZR ad was "Probably triggered by the 'pink' cheeks of the physically abused cartoon child."
"Duardo's Brand," which has a UGC feel to it (don't tell Subway!) is Raging Artists' attempt to (possibly) accomplish two things for its client:
1. Associate Arturo Fuente Cigars with the elite Cuban crowd through its choice of talent, Duardo Cantana
2. Put cigars back in the domestic space -- into the mouths of men sitting around playing guitars, and men whose wives batter them senseless for smoking indoors
Or it might be an exercise in irony. Because it's kind of "ha-ha, laugh with this artist who's just like me and you" funny and sort of "ha-ha, laugh at this thrown together wannabe UGC crap" funny.
We don't really know.
Damn. Everyone's getting in on this presidential election thing. Now we have Svedka Vodka's Svedka_grl (yea, we noticed that screename-style thingy you did) launching a campaign to put a Fembot in the White House. That's all we need. A bunch of hot looking, drunken robots running our country. On second thought, that might not be so bad.
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Get ready for an explosion of cute. Yes, GAP has announced the winners of its casting call contest which selected four kids from a pool of 20 finalists which were selected from a pool of 800,000. The winners, which were determined from 500,000 votes cast by the public, were announced on the Rachael Ray show.
In partnership with Kodak, the GAP launched it casting call back in October 2007. One assumes we'll be seeing a lot of these cuties in the year to come.
Removing every last bit of fun and entertainment of Red Wig dude (love him or hate him) come two new spots (one, two) from Kirshenbaum Bond, its new work on the account. In these commercials, it's all about the product. Yea, we get a bit of the cute Wendy but for the most part, its food porn.
Who knows. Maybe these spot will get Wendy's back on track. At the least, people will know Wendy's sells food.
Damn, eBillme jumps fast on a trend. An hour after we heard about the Subway/Quiznos UGC-related lawsuit, eBillme jumped online and wrote a press release about the lawsuit in light of its previous Shopping Confessions contest and upcoming Valentine's Day contest.
Stats on the V-Day contest: submit videos on your best or worst Valentine's Day purchase by Feb 14. Prizes includes a 37-inch Toshiba LCD HDTV.
President and CEO Marwan Forzley, eBillme quickly added, is available to discuss user generated content and "help companies level the playing field," which we guess means "run a successful UGC contest while covering your ass."
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