Wendy's Leaves Behind Fun For Food Porn


Removing every last bit of fun and entertainment of Red Wig dude (love him or hate him) come two new spots (one, two) from Kirshenbaum Bond, its new work on the account. In these commercials, it's all about the product. Yea, we get a bit of the cute Wendy but for the most part, its food porn.

Who knows. Maybe these spot will get Wendy's back on track. At the least, people will know Wendy's sells food.

by Steve Hall    Jan-30-08    
Topic: Brands, Campaigns, Commercials

eBillme Uses UGC Lawsuit to Promote ... UGC ... Campaigns?


Damn, eBillme jumps fast on a trend. An hour after we heard about the Subway/Quiznos UGC-related lawsuit, eBillme jumped online and wrote a press release about the lawsuit in light of its previous Shopping Confessions contest and upcoming Valentine's Day contest.

Stats on the V-Day contest: submit videos on your best or worst Valentine's Day purchase by Feb 14. Prizes includes a 37-inch Toshiba LCD HDTV.

President and CEO Marwan Forzley, eBillme quickly added, is available to discuss user generated content and "help companies level the playing field," which we guess means "run a successful UGC contest while covering your ass."

by Angela Natividad    Jan-29-08    
Topic: Brands, Campaigns, Online

Subway Files Lawsuit Because Some Soapbox Racers Threw Sandwiches At Each Other


According to The New York Times, Subway is inexplicably (as in pending lawsuit) pissed at Quiznos because of some "derogatory" user-generated videos that depict Subway unfavorably. Must see to believe (scroll down to view the big offender).

Some actual Quiznos ads, depicting people on the street choosing between the two brands, also made it into the lawsuit, but the big stars are the UGC entries from some contest Quiznos ran. Subway is also suing iFilm for running the contest.

more »

by Angela Natividad    Jan-29-08    
Topic: Bad, Brands, Consumer Created, Online, Video

Bacardi Sells Rum by Hocking Mystery Suitcase


First Bacardi told us about the mysterious travellers of Murmansk Route. Then it said the mysterious travellers of Murmansk Route have something that will change our lives.

To get it, all we have to do is bid for a locked suitcase on eBay.

Not sold? Watch the video, which actually still won't win you unless you speak Spanish, and even then, odds remain 50/50.

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by Angela Natividad    Jan-29-08    
Topic: Brands, Campaigns, Guerilla, Online

Allstate Revisits 'Good Hands' Roots in SOLdesignfx Spots


To prep us for our own game day (February 3!), SOLdesignfx for Allstate sent us a parable about an undervalued kicker who wins the game. Oh, and you also get to see the Allstate guy with the soothing voice. We haven't seen him since Allstate got all badass.

Sadly, he isn't featured in the other two ads -- "Statue," where two wankers hold their breath for a bronzed Bobby Bowden, and "Diner."

It's the traditional insurance ad premise: the unexpected can happen. Swaddle your peace of mind in the loving arms of Allstate.

by Angela Natividad    Jan-29-08    
Topic: Brands, Commercials, Television

Presidential Candidates Get the Brand Treatment


CEO Alan Siegel of Siegel & Gale put together a manifesto of what brand messages each of the Election 2008 candidates are conveying. Among other things, John McCain is read as the "straight-talking rebel."

Oh, we cannot emphasize how painfully we winced when we heard "The MAC is BACK!" pouring out of New Hampshire. Can't politicans just leave rap -- and any music, really -- alone? Bulworth was a movie, not a career blueprint.

Hillary Clinton, Siegel adds, undermines her "Leading Brand" role by attacking "Challenger Brand" Barack Obama.

How very Coke vs. Pepsi. Just one more reason to avoid frothy drinks and frothy speeches. Read full text below.

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by Angela Natividad    Jan-28-08    
Topic: Brands, Opinion, Policy, Political

Match.com Invites Users to Live Out Love Stories


Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.

Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.

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GoDaddy to Run a Super Bowl Spot, Downplays it with More Racy Rejects


Battering its usual "boo-hoo, we are too racy for Fox" shtick, GoDaddy sent us a celebratory pressie reading something like, "FINALLY, they've approved one of our deliciously naughty spots for the Super Bowl!"

The ad features Danica Patrick. And while GoDaddy didn't send us a teaser for that, it did send us one for yet another rejected ad called "Exposure." It's supposed to be a spoof of "a certain pop culture celebrity phenomenon" and Danica thinks it's really funny (we suspect she's contractually required to). See the whole thing here on game day.

by Angela Natividad    Jan-28-08    
Topic: Brands, Commercials, Online, Promotions, Super Bowl 2008

PepsiCo Turns Stat Quo Inside-Out with 'Enable'


Maybe because Nationwide cashed in like mad on its K-Fed pre-Super Bowl ad hype last year, everybody's releasing their spots before the drop.

We don't like the idea of opening our presents before Christmas day (which is what watching a Super Bowl ad a week in advance is like), but in some cases an early debut is a good thing.

That's the case with Pepsi's Bob's House, a Super Bowl spot by BBDO for its Enable campaign that composes a deaf world we're invited to watch from the sidelines. A silent ad is jarring, but it's weirder still to be passive observers of a community whose jokes we don't get.

Neat switcharoo on the minority experience. Can't wait to see what kind of response this generates on Super Bowl Sunday.

See the making-of, which, thankfully, isn't the usual self-congratulating "how I made my baby" swill.

by Angela Natividad    Jan-28-08    
Topic: Brands, Cause, Commercials, Good, Super Bowl 2008

IZEA Generates Icky PR for SXSW


We love ourselves some SXSW. Expect us there, cameras at the ready, this year.

But this morning when we checked our email we caught a subject line that read, "The TACK: Ted Wants You at SXSW."

The TACK is PayPer-- er, IZEA's online newsletter. Ted is the company's CEO. He gets off on undisclosed paid posts and is always fighting with people about the viability of his business model.

Then we opened the email and saw this. Love pygmies!

And for, like, eight minutes, we were turned-off by the idea of going anywhere, much less SXSW at Ted's behest.

by Angela Natividad    Jan-25-08    
Topic: Brands, Industry Events, Online, Opinion

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