Bud Bowl: As Much a Super Bowl Sunday Institution as Football (Teasers Added)

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For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.

Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.

Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.

Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.

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CoverGirl Gets Online TV Show. Huzzah.

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Jun Group Productions is helping CoverGirl launch an online show. It'll be available on CoverGirl.com. This spot promises the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.

See episode 1, where you will learn about layering with make-up and hats.

How much do you want to bet the effort doesn't last six months?

by Angela Natividad    Jan-23-08    
Topic: Brands, Online, Video



Mac Lovers Get Their Own Movie

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You can react to this MacHeads movie trailer (yes, it is reportedly going to be a real movie) two ways. The first would be, "Oh for fuck's sake! Shut the hell up you lemming-like, religious freaks! It's just a fucking computer!" Or, you could stash away your negativity, open your mind and say, "OK, yea, it is just a computer but look what it has done to form an amazingly creative community that does and creates things that could never be done or created before."

The trailer for MacHeads features everyone you'd expect from Guy Kawasaki who says Mac users changed the world to some hippie lady who talks about how a Mac got her through a funeral to Violet Blue to adamantly states she'd never, ever knowingly sleep with a Windows user.

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by Steve Hall    Jan-23-08    
Topic: Brands, Good, Trends and Culture, Video



Drug Marketers Continue to Hide, Stretch Truth

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It's one thing for a marketer to claim, say, its product will mow your lawn better than any other lawn mower but it's clearly another when a drug maker claims its product will cure certain ills and then cause a heart attack. That's an extreme case but the makers of the cholesterol drug Vytorin are now red faced after a study (which it held for over a year while taking in billions in sales of the drug) found it's drug did not do what it claimed to do.

Vytorin is the combination of two existing cholesterol drugs, Zetia and Zocor, which is supposed to reduce the amount of fatty plaque on artery walls. The study found it didn't which compelled U.S Representatives John Dingell and Bart Stupack to issue a complaint to the drug makers and to the FTC.

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by Steve Hall    Jan-22-08    
Topic: Brands, Trends and Culture, Worst



Cheetos Ditches Chester, Goes Underground

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When we think Cheetos, we think Chester Cheetah, who vibes like an old guy in shades that hangs out at high schools, says hip phrases and eats cheesy snacks.

Chester is fucking creepy. Plus, he was always trying to get his (presumably Cheetos-stained) fingers on other people's food.

Probably because Frito Lay has finally caught on to the creepiness that is Chester, it gives us Orange Underground (not to be confused with Weather Underground, the radical leftist terrorist org), courtesy of Goodby Silverstein.

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by Angela Natividad    Jan-21-08    
Topic: Brands, Good, Online



Andy Soothes Edgy CMOs with Deceptively Straight Face

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Andy Berndt, once of Ogilvy and now of Google, got up in front of a bunch of marketers last week and said, "Google is not starting an ad agency."

MarketingVox (i.e. me in less knee-slapping form) compares this statement to that made by Google's Alan Eustace pre-Android. You know the one: "We're not doing a mobile phone."

Google may not be starting an ad agency, but you don't have to start an ad agency to make life hard for ad agencies. (And hey, maybe that's just what you slackers deserve.)

One more time: "Google is not starting an ad agency." Think about everything that sentence leaves out.

Show of hands if you believe Andy.

by Angela Natividad    Jan-21-08    
Topic: Agencies, Brands, Opinion



Orange Uses Gesture-Based Display to Drive Handhelds into Actual Hands

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For client Orange, the Alternative is doing that gesture-based advertising thing. Do a little hand-dance to bring news, film clips or music videos to your fingertips.

We see a less useful, but strangely more amusing, version of this technology every time we go to Virgin Records in Times Square, the home of that Nirvana floor display where you can step on or kick projected babies and bubbles. (It's actually more benign than it sounds.)

by Angela Natividad    Jan-18-08    
Topic: Brands, Outdoor, Promotions



Hyundai Pussies Out of Dropping Super Bowl Spots

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With what Advertising Age calls Hamlet-like indecision, Hyundai has decided to keep its ads in the Super Bowl after all.

Here's our brief coverage of its flirtation with pulling out. (We hate that!)

AdAge dubs the move "a most unlikely ploy to drum up pre-Super Bowl buzz." Replace "most unlikely" with "feeble," and you've got our opinion.

Not to tear open old wounds, but waffling was what lost Kerry the 2004 election. (Say what you will about Bush, at least we always know where he stands. To our endless, purgatory-like chagrin.)

And going back to that useful Hamlet reference, didn't everybody in that play die because he spent such a long time caressing his volatile emotions?

by Angela Natividad    Jan-18-08    
Topic: Brands, Commercials, Super Bowl 2008



For Royal Treatment in Developing Nation, Build Brand that Doubles as Tarp

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We spent some time in the Philippines last week. Good news for old-school brand goliaths: free promotion is alive and well alongside freeways and in living spaces (at the same time!).

That, and offshore telesales. We're in the money now, baby.

by Angela Natividad    Jan-18-08    
Topic: Brands, Outdoor, Packaging, Promotions



McDonald's Ends Report Card Advertising

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Everyone bitched and McDonald's listened. Under pressure from the Campaign for a Commercial-Free Childhood and 2,000 angry parents, the fast food giant haspulled the advertising it had placed on Seminole County, Florida's report cards. Graciously, McDonald's will still pay the cost of printing the report cards, the initial reason given for the ad placement.

by Steve Hall    Jan-18-08    
Topic: Brands, Good, Specialty










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