With what Advertising Age calls Hamlet-like indecision, Hyundai has decided to keep its ads in the Super Bowl after all.
Here's our brief coverage of its flirtation with pulling out. (We hate that!)
AdAge dubs the move "a most unlikely ploy to drum up pre-Super Bowl buzz." Replace "most unlikely" with "feeble," and you've got our opinion.
Not to tear open old wounds, but waffling was what lost Kerry the 2004 election. (Say what you will about Bush, at least we always know where he stands. To our endless, purgatory-like chagrin.)
And going back to that useful Hamlet reference, didn't everybody in that play die because he spent such a long time caressing his volatile emotions?
We spent some time in the Philippines last week. Good news for old-school brand goliaths: free promotion is alive and well alongside freeways and in living spaces (at the same time!).
That, and offshore telesales. We're in the money now, baby.
Everyone bitched and McDonald's listened. Under pressure from the Campaign for a Commercial-Free Childhood and 2,000 angry parents, the fast food giant haspulled the advertising it had placed on Seminole County, Florida's report cards. Graciously, McDonald's will still pay the cost of printing the report cards, the initial reason given for the ad placement.
We like this cute take on a sinister fairytale. Instead of Hansel & Gretel, think gorgeous girl with good shoes. And instead of breadcrumbs in a forest, think breadslices in a well-furnished house.
And instead of running home to a mean woodcutter and bitchy step-mom, think yummy guy, in bed, with sandwich.
The moral of the spot? White bread's rich in folic acid. Folic acid helps make healthy babies. Enjoy.
This is probably the sexiest way of promoting bread -- without offending the everyday mom's senses -- we've ever seen. It comes courtesy of Mullen, on behalf of Grain Foods Foundation.
Realistically, we'd probably be pissed-off and slightly disturbed if our mate tried seducing us with a trail of breadslices. But hey, Grain Foods, you can sell us bread anytime.
You gotta love a CEO that falls in love with his own product to the exclusion of all else. In a NYT interview Steve Jobs calls the Macbook Air the most elegant of Apple's computer designs, lavishing affection even on its four adorable footpads.
"Some of the competitors' machines are so flimsy," he reportedly gushed, "they require a fifth or even sixth pad to keep from sagging."
Keep the image of those sagging competitor footpads in mind when you've absorbed his take on the Amazon Kindle and Google Android.
In what first appears to perhaps be a movie trailer, we see aerial shots of the arctic North complete with dramatic iceberg cliffs, the clear blue sea, under sea ice flows and floating icebergs. It's matched perfectly with a movie preview-style voiceover and continues as such until a giant dagger with blueberries on it smashes into a towering iceberg. As the camera pans in and then back it's revealed the entire scene is a glass of Smirnoff North, a new, berry-flavored vodka. At the same time the scene changes a new voiceover steps in and completes the commercial.
We like the ad's simplicity. It was created by JWT with effects rendered by Version2.
What do you do when you've pigeonholed your career in an award-winning TV series? If Eva Longoria and Sarah Michelle Gellar are any indication, you get behind a beverage. (Or change your name. The sirens of Desperate Housewives and Buffy the Vampire Slayer are now, legally, Eva Longoria Parker and Sarah Michelle Prinze. Uh ... yeah.)
Eva and Sarah, among other celebrities, are helping promote a flavored water drink called HINT. It boasts zero calories, no artificial sweeteners and total lack of tact.
Here's to their health. (We're brand-whore traditionalists, so we'll stick with Evian.)
On New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was "multifaceted" and "integrated," two slabs of PR bait that grip our attention like the iron hand of Russia. Watch the spots: Crummy, The Opener and Videogame. They're weird and, according to our friends the press people, operate on the premise that "95 percent of Americans want more fun."
And we totally wish we were making that up.
Finishing up its work for Porsche as the account shifts to Cramer-Krasselt, Carmichael Lynch, which landed Subaru without review in November, has released its last work for Porsche. To launch the Cayenne GTS in the states, Carmichael Lynch created a new TV spot and, along with Fabric Interactive, a new website which is currently counting down to the vehicles January 28 launch.
In the commercial, a Cayenne driver ascends the mountains overlooking LA and, in a nod to some sort of urban myth, revs its engine to which other Porsches respond. It's really that simple. The site doesn't have much on it for now other than the spot itself, a countdown clock and a little engine rev thingy. Hopefully, we'l see more January 28th.
While brands certainly don't want people using their products, logos and other related imagery to create products of their, own, the hammer that Ford legal dropped on the Black Mustang Club seems a bit heavy handed. Recently the club created a calendar which contained images of club members' cars photographed by the members themselves. Ford didn't take kindly to this and asked CafePress, the service the group had chosen to print the calendars, to kill the project claiming all the images in the calendar are the property of Ford...including the Black Mustang Club logo (this has been clarified in the update below. in actuality, it was CafePress which, based on past Ford trademark dealings, initially refused to print the calendar).
It's understandable that a brand would and should do everything it can to protect itself from any kind of potential negative effect but to attack a group of people who, clearly, love the product in question simply for showing their love of that product is, well, idiotic and more harmful to the brand had they done nothing at all.