Xerox Unveils Beach Ball As New Logo

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Perhaps they haven't seen ATT's logo. Perhaps they don't care their new logo conjures a lazy Saturday afternoon at the beach. No, Xerox and Omnicom' Interbrand, which just unveiled its new logo today, thinks a red beach ball will do just fine conveying its desire to be known as a company that is "engaging and approachable." Yes, "engaging and approachable" just like small child at the beach who wants you to play beach ball with them.

After 20 years of that big red X, 18 months of research and development has yielded...a beach ball. Yup. When we think of a serious document management company, we think of...a beach ball. Don't you?

Anyway, life goes on and after a month or two, no one will even care about this let alone remember the original red X logo.

by Steve Hall    Jan- 7-08    
Topic: Brands



Stripping Knight Promotes Budget Pizza. (Huh?)

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This Round Table ad by WONGDOODY has a stripping knight in it. It's not as exciting as it sounds, but it's probably funny as hell when you're high. (Then again, so is this.)

The ad is for Big Vinnie, a New York-style pizza for the budget-conscious. (But who's gonna remember that?!)

by Angela Natividad    Jan- 7-08    
Topic: Brands, Commercials, Promotions, Strange, Television



PETA Rides UGC for Big In on Open Apps Craze

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Loath to miss out on the open applications hype but too lazy (or busy hunting?) to build one, PETA is hosting a contest for people keen to develop a Facebook or OpenSocial app promoting PETA or its campaigns. (Does striptease State of the Union mean anything to you?)

"Remember: We're PETA, so don't be afraid to be racy, provocative, shocking, or even controversial if you want to," the contest info reads.

Winners get a $500 Apple gift card, which can get you an iPod touch or one-fifth of a 17-inch Macbook Pro. Entries due Jan 25 so if you're really into animal salvation, or just hate the crap out of KFC (which is as good an incentive as any), you better get crackin'.

by Angela Natividad    Jan- 7-08    
Topic: Brands, Cause, Online, Promotions



Lacoste Bullies Dental Firm Over Logo, Gets Bitchslapped with Fine

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Gotta love a logo battle. French firm Lacoste just lost one against a dental practice in UK-based Gloucestershire, which uses the image of a crocodile to promote its service.

The battle raged for four years between the goliathan clothing company and the practice, with Lacoste arguing the use of the crocodile could confuse people into thinking the dentist office is Lacoste-endorsed.

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by Angela Natividad    Jan- 7-08    
Topic: Bad, Brands



Monster (Creepily) Croons, 'Your Calling is Calling!'

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Maybe to boost its reputation beyond "that site where spammers and pyramid schemes score college kids," Monster.com is launching a no-holds-barred campaign called "Your Calling is Calling." So far we've managed to score one spot, which reminds us of a low-impact Creed music video.

The BBDO Worldwide campaign will appear on TV, print, radio and online. The pressie says it's all about getting people to "take an introspective look at their lives by shining a light on the connection between a job and personal fulfillment."

That's all well and good, but JSMN calls the Monster.com selection crappy and cookie-cutter. Burrrrn.

by Angela Natividad    Jan- 4-08    
Topic: Brands, Commercials, Television



Keep Shocks Sharp; a Squirrel Has So Much to Live For

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Check your shocks. You'd hate to kill a squirrel, wouldn't you?

For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside by a cruel and insensitive duff who has crappy shock absorbers. (This time, we're sure the star of the ad is a squirrel.)

Wait a sec. Wouldn't better shock absorbers make you less likely to notice the body rolling under your tires?

by Angela Natividad    Jan- 4-08    
Topic: Brands, Online, Video



Booty Baring Babes Give UPS Brand Love

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What is it about UPS that causes hot women to dress in sexy versions of the delivery company's uniforms and pose alluringly for the camera. The famed "UPS Girl" has been floating around the web for years dressed in high heeled boots, booty-baring, thong-like hot pants, a halter top and the signature cap. She's beautiful. She's girl-next-door cute and she's hot.

Apparently, UPS is just fine with this hottie sporting the company's brand. That is unless we've missed the cease and desists...which, of course would be stupid. What brand wouldn't want to have their face in front of every girl-obsessed person in the world? You can see all of her in all her glory here. To say she is fine would be an understatement.

more »

by Steve Hall    Jan- 3-08    
Topic: Brands, Consumer Created, Racy



Anne Hathaway Finalizes Spokesmodel Deal With Lancombe

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Radiating gorgeous beauty and steamy sexuality all at once, Anne Hathaway stormed the scene a few years ago in a little movie called The Princess Diaries which turned ouut to be not so little after all spawning a sequel. After baring all in Havov, the nailed the role of Andy Sachs in The Devil Wears Prada. That recent accomplishment makes for a fitting role as Lancome spokesmodel.

Reported back in early October, the deal is now final between the star and the beauty brand who will harness Hathaway's impossible beauty for a new fragrance line. We look forward to seeing her in the new campaign.

by Steve Hall    Jan- 2-08    
Topic: Brands, Celebrity



Smart Sheep Make Savvy Friends (Plus You Can Shear Them!)

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This Smartwool campaign by TDA ADVERTISING & DESIGN, Boulder, suggests Smartwool's sheep can outdo seeing eye dogs, gun dogs and St. Bernards. Very cute.

The tagline: "Sheared from the smartest sheep."

We're not sure why Smartwool thought endearing smart sheep to us would make us want to buy socks made of said sheeps' hide. But this isn't really the time to protest. We are wearing woolly socks now. They are warm and cozy. And if exchanging them for cotton socks would give a smart sheep its groove back, we would say no.

by Angela Natividad    Dec-21-07    
Topic: Brands, Good, Magazine



Google Lavishes Affiliates with Flip Video Cameras

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Once upon a time, before Google was worth more than the souls of our unborn children, we were premium Google affiliates.

What did we get for the holidays? A leather binder stuffed with branded Google adaptors, miniature lights, memory sticks and wireless mice.

This year, Google's giving away branded Flip video cameras.

Okay. It's not exactly an iPod touch, but come on! It's 256 times cooler than a memory stick and wireless mouse with Chinese implementation instructions.

by Angela Natividad    Dec-20-07    
Topic: Brands, Packaging








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