Lacoste Bullies Dental Firm Over Logo, Gets Bitchslapped with Fine

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Gotta love a logo battle. French firm Lacoste just lost one against a dental practice in UK-based Gloucestershire, which uses the image of a crocodile to promote its service.

The battle raged for four years between the goliathan clothing company and the practice, with Lacoste arguing the use of the crocodile could confuse people into thinking the dentist office is Lacoste-endorsed.

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by Angela Natividad    Jan- 7-08    
Topic: Bad, Brands

Monster (Creepily) Croons, 'Your Calling is Calling!'


Maybe to boost its reputation beyond "that site where spammers and pyramid schemes score college kids," is launching a no-holds-barred campaign called "Your Calling is Calling." So far we've managed to score one spot, which reminds us of a low-impact Creed music video.

The BBDO Worldwide campaign will appear on TV, print, radio and online. The pressie says it's all about getting people to "take an introspective look at their lives by shining a light on the connection between a job and personal fulfillment."

That's all well and good, but JSMN calls the selection crappy and cookie-cutter. Burrrrn.

by Angela Natividad    Jan- 4-08    
Topic: Brands, Commercials, Television

Keep Shocks Sharp; a Squirrel Has So Much to Live For


Check your shocks. You'd hate to kill a squirrel, wouldn't you?

For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside by a cruel and insensitive duff who has crappy shock absorbers. (This time, we're sure the star of the ad is a squirrel.)

Wait a sec. Wouldn't better shock absorbers make you less likely to notice the body rolling under your tires?

by Angela Natividad    Jan- 4-08    
Topic: Brands, Online, Video

Booty Baring Babes Give UPS Brand Love


What is it about UPS that causes hot women to dress in sexy versions of the delivery company's uniforms and pose alluringly for the camera. The famed "UPS Girl" has been floating around the web for years dressed in high heeled boots, booty-baring, thong-like hot pants, a halter top and the signature cap. She's beautiful. She's girl-next-door cute and she's hot.

Apparently, UPS is just fine with this hottie sporting the company's brand. That is unless we've missed the cease and desists...which, of course would be stupid. What brand wouldn't want to have their face in front of every girl-obsessed person in the world? You can see all of her in all her glory here. To say she is fine would be an understatement.

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by Steve Hall    Jan- 3-08    
Topic: Brands, Consumer Created, Racy

Anne Hathaway Finalizes Spokesmodel Deal With Lancombe


Radiating gorgeous beauty and steamy sexuality all at once, Anne Hathaway stormed the scene a few years ago in a little movie called The Princess Diaries which turned ouut to be not so little after all spawning a sequel. After baring all in Havov, the nailed the role of Andy Sachs in The Devil Wears Prada. That recent accomplishment makes for a fitting role as Lancome spokesmodel.

Reported back in early October, the deal is now final between the star and the beauty brand who will harness Hathaway's impossible beauty for a new fragrance line. We look forward to seeing her in the new campaign.

by Steve Hall    Jan- 2-08    
Topic: Brands, Celebrity

Smart Sheep Make Savvy Friends (Plus You Can Shear Them!)


This Smartwool campaign by TDA ADVERTISING & DESIGN, Boulder, suggests Smartwool's sheep can outdo seeing eye dogs, gun dogs and St. Bernards. Very cute.

The tagline: "Sheared from the smartest sheep."

We're not sure why Smartwool thought endearing smart sheep to us would make us want to buy socks made of said sheeps' hide. But this isn't really the time to protest. We are wearing woolly socks now. They are warm and cozy. And if exchanging them for cotton socks would give a smart sheep its groove back, we would say no.

by Angela Natividad    Dec-21-07    
Topic: Brands, Good, Magazine

Google Lavishes Affiliates with Flip Video Cameras


Once upon a time, before Google was worth more than the souls of our unborn children, we were premium Google affiliates.

What did we get for the holidays? A leather binder stuffed with branded Google adaptors, miniature lights, memory sticks and wireless mice.

This year, Google's giving away branded Flip video cameras.

Okay. It's not exactly an iPod touch, but come on! It's 256 times cooler than a memory stick and wireless mouse with Chinese implementation instructions.

by Angela Natividad    Dec-20-07    
Topic: Brands, Packaging

Jim Beam Offers Spirit With Holiday-Themed Website


Now Jim Beam is in on the holiday fun with a new, holiday themed website created by Chicago's Wirestone. It's first holiday site, all manner of facial uploading, holiday card design and FAQ nonsense provide those of us just watching the clock tick b y until it's, say, noon tomorrow and we all head out for the holidays. Hmm, after playing with this site, you'll have a subliminal urge to pick up a bottle of Jim beam on the way home.

by Steve Hall    Dec-20-07    
Topic: Brands, Good

More Proof that UK Media Ain't Nothin' Like the US


To promote the relaunched BBC iPlayer, BBC illustrates its tagline -- "Making the unmissable, unmissable" -- with this spot.

For the click-lazy, it's a :60 clip of David Attenborough talking about the brief, shining moment his team captured a snow leopard on camera. Unlike the team, which waited for three years on eggshells to get this special shot, the iPlayer will let you watch "unmissable" stuff at your leisure.

For :60 we sat on the edge of our seats, waiting for a punchline.

Don't the words "snow leopard" just beg for a punchline?!

by Angela Natividad    Dec-18-07    
Topic: Brands, Commercials

Karate Cop Goes on Throat-Chopping Rampage for Lucky Denim


Wandering ever deeper into a tangly forest of camp, Lucky gives us Karate Cop, courtesy of Night Agency.

The ad says that in December when you buy a pair of jeans at Lucky Brand, you can get something of equal or lesser value for 50 percent off. Neato. Provided some plainclothes cop doesn't elbow you in the neck on your way out of the store. (But hey, seeing shag-heads in sweatbands generates that reaction in us, too.)

What's going on with the flannel?

by Angela Natividad    Dec-17-07    
Topic: Brands, Online, Spoofs

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