Smart Sheep Make Savvy Friends (Plus You Can Shear Them!)

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This Smartwool campaign by TDA ADVERTISING & DESIGN, Boulder, suggests Smartwool's sheep can outdo seeing eye dogs, gun dogs and St. Bernards. Very cute.

The tagline: "Sheared from the smartest sheep."

We're not sure why Smartwool thought endearing smart sheep to us would make us want to buy socks made of said sheeps' hide. But this isn't really the time to protest. We are wearing woolly socks now. They are warm and cozy. And if exchanging them for cotton socks would give a smart sheep its groove back, we would say no.

by Angela Natividad    Dec-21-07    
Topic: Brands, Good, Magazine



Google Lavishes Affiliates with Flip Video Cameras

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Once upon a time, before Google was worth more than the souls of our unborn children, we were premium Google affiliates.

What did we get for the holidays? A leather binder stuffed with branded Google adaptors, miniature lights, memory sticks and wireless mice.

This year, Google's giving away branded Flip video cameras.

Okay. It's not exactly an iPod touch, but come on! It's 256 times cooler than a memory stick and wireless mouse with Chinese implementation instructions.

by Angela Natividad    Dec-20-07    
Topic: Brands, Packaging



Jim Beam Offers Spirit With Holiday-Themed Website

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Now Jim Beam is in on the holiday fun with a new, holiday themed website created by Chicago's Wirestone. It's first holiday site, all manner of facial uploading, holiday card design and FAQ nonsense provide those of us just watching the clock tick b y until it's, say, noon tomorrow and we all head out for the holidays. Hmm, after playing with this site, you'll have a subliminal urge to pick up a bottle of Jim beam on the way home.

by Steve Hall    Dec-20-07    
Topic: Brands, Good



More Proof that UK Media Ain't Nothin' Like the US

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To promote the relaunched BBC iPlayer, BBC illustrates its tagline -- "Making the unmissable, unmissable" -- with this spot.

For the click-lazy, it's a :60 clip of David Attenborough talking about the brief, shining moment his team captured a snow leopard on camera. Unlike the team, which waited for three years on eggshells to get this special shot, the iPlayer will let you watch "unmissable" stuff at your leisure.

For :60 we sat on the edge of our seats, waiting for a punchline.

Don't the words "snow leopard" just beg for a punchline?!

by Angela Natividad    Dec-18-07    
Topic: Brands, Commercials



Karate Cop Goes on Throat-Chopping Rampage for Lucky Denim

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Wandering ever deeper into a tangly forest of camp, Lucky gives us Karate Cop, courtesy of Night Agency.

The ad says that in December when you buy a pair of jeans at Lucky Brand, you can get something of equal or lesser value for 50 percent off. Neato. Provided some plainclothes cop doesn't elbow you in the neck on your way out of the store. (But hey, seeing shag-heads in sweatbands generates that reaction in us, too.)

What's going on with the flannel?

by Angela Natividad    Dec-17-07    
Topic: Brands, Online, Spoofs



Virgin Mobile Canada Celebrates Birth of Jesus Breaker-Style

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Virgin Mobile Canada likes to think a great battle took place between the breakdancing angels, shepherds and wise men of the east, in the barn where Jesus was born.

And we don't know why, but now we like that idea too. Does this mean John Travolta is God?

Back on-topic, the ad -- put together by zig in tangent with Virgin Mobile -- is a far cry from Virgin's belief-neutral Christmahanakwanzakuh effort.

by Angela Natividad    Dec-17-07    
Topic: Brands, Commercials, Good



Can't Read Your Kids? Ask a Celebrity, Courtesy of Best Buy

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To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.

In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)

In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.

Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.

Nothing says "I love you" like money with no strings!

by Angela Natividad    Dec-16-07    
Topic: Brands, Campaigns, Celebrity, Online



Happy Holidays, From Apple -- Er, Alltel

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Like Apple, Alltel Wireless looks to old-school animation to bring a festive feel to its holiday ads.

If that doesn't work, well hell, maybe free RAZRs will. Or a discounted MotoROKR with 50 free songs (snowflake-shaped ninja stars not included). Or both.

Attempts by competitors, vying feebly to beat the good guy, come stock. Hey, didn't Apple do that in its holiday ad too?

Put together by Bent Image Lab.

by Angela Natividad    Dec-15-07    
Topic: Brands, Commercials, Mobile/Wireless



Kohl's Aims Easy for Sophisticated Sexy

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We are brand snobs. "Sophisticated" and "sexy" aren't words we'd normally attribute to Kohl's, but this ad tells us the brand can reach yonder without embarrassing itself and alienating all its shoppers. You know, like WalMart did when it tried going luxe a la Target.

The spot's got a casual vintage feel, but isn't over-the-top decadent.

Agency: McCann Worldgroup; Production: Zoo Film; Editorial: Version2.

by Angela Natividad    Dec-15-07    
Topic: Brands, Commercials, Good



Out of Nowhere, Foster's Goes ENORMOUS

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Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster's "BE ENORMOUS" campaign by StrawberryFrog.

Just another effort by a fermented beverage to make itself feel big -- real big -- by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down):

- Start an ATM conga line
- Become an urban legend
- Write your own theme song
- Make your middle name an adjective

Neato. Was "Australian for beer!" just not working out?

by Angela Natividad    Dec-15-07    
Topic: Brands, Magazine, Poster










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