We are brand snobs. "Sophisticated" and "sexy" aren't words we'd normally attribute to Kohl's, but this ad tells us the brand can reach yonder without embarrassing itself and alienating all its shoppers. You know, like WalMart did when it tried going luxe a la Target.
The spot's got a casual vintage feel, but isn't over-the-top decadent.
Agency: McCann Worldgroup; Production: Zoo Film; Editorial: Version2.
Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster's "BE ENORMOUS" campaign by StrawberryFrog.
Just another effort by a fermented beverage to make itself feel big -- real big -- by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down):
- Start an ATM conga line
- Become an urban legend
- Write your own theme song
- Make your middle name an adjective
Neato. Was "Australian for beer!" just not working out?
Ah yes, the Whopper Freakout. Or, "How Americans Obsess Over the Silliest Things." But don't listen to us bitch because this latest Burger King work from Cirspin Porter + Bogusky is good. Really good. They created an eight minute, candid camera-style video in which Burger King patrons are told the chain has removed the Whopper from its menu for good. People freak. We laugh. ANd the King shows up at the end to set the record straight: it's just a big joke. No worries. The Whopper is here to stay.
Particularly funny is a scene in which a man returns his bag to the counter because there's Wendy's burger in the bag. He gets angry. There were no fights though or they were edited out. It's nice piece of work. It's different. It's actually watchable.
Here's a treat from Apple in the style of an animated classic. Mac, PC and Santa sing a Christmas song, and PC makes a feeble but earnest attempt to push his product.
Our hearts are something close to toasty warm. That could just be bacon, though.
Who knew behind the grizzled, embattled facade of George Parker lay a man of intelligence, eloquence and insight? Well, we always did but for those who are new to George and his expletive-laden blog, AdScam, it might come as a surprise the man knows exactly what he's talking about when it comes to advertising having done it since the days of Mad Men.
For a recent PSFK Conference in LA, the self described "archetypal dirty old man" interviewed Suicide Girls Founder Missy (who apparently has no last name) talks about the community she started back in 2001 as an experimental art project as a way to give girls a place to express themselves. It's actually a nicely insightful look into something that's a whole lot more than a site full of hot women.
- Ad Lab has a piece on how you can make money with your Facebook profile by adding an affiliate banner.
- TBS has a sneak peak of it's Funniest Commercials of the Year 2007 which will air December 26 at 9PM.
- Look! Look! You can decorate a house! You can play music! You can send it to a friend! Yes! Yes! It's an agency Christmas...uh...Holiday card!
- In Brazil, LIVE launched Google Maps with a Google map pin-shaped hot air balloon and tracked its flight on a map.
Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)
Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.
We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)
The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)
Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."
The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08.
Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.
LOL. To help big, stodgy Microsoft reinvent itself for the creative kiddies, Wexley presents Hey Genius.
Hey Genius includes a jobcuzzi (for steamy interview de-stressing), a genius transporter, and brain massage stations for geniuses suffering from finals week.
If only these attempts to make Microsoft cool actually coincided with one another. (See Zune and Vista efforts.) And if only Apple didn't already have a Genius training program.
And how much do you want to bet that even if Microsoft did draw young, sexy (bedraggled?) talent away from Google or Facebook, those same kids would still feel a little jipped upon walking into Corporate? Uh, it ain't exactly Californication in the Pacific Northwest.
"You can't domesticate a server!" snarls one critic in this corny but clever ad for Windows Home Servers.
Adding uncharacteristic, and shyly controversial, color to a mundane office tool, Microsoft -- with (lots of!!!) help from Creature -- repositions the server as a domesticated animal.
The idea is that a stay-at-home server better assists remote knowledge workers in a more productive environment -- at home (a truly revolutionary idea, yada yada). The campaign also draws parallels between servers and stay-at-home dads. This side-snicker take on real-life issues reminds us a little of early Vista efforts.
See microsite. Promotional material also includes a book entitled Mommy, Why is There a Server in the House?, for sale on Amazon.