To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.
In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)
In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.
Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.
Nothing says "I love you" like money with no strings!
Like Apple, Alltel Wireless looks to old-school animation to bring a festive feel to its holiday ads.
If that doesn't work, well hell, maybe free RAZRs will. Or a discounted MotoROKR with 50 free songs (snowflake-shaped ninja stars not included). Or both.
Attempts by competitors, vying feebly to beat the good guy, come stock. Hey, didn't Apple do that in its holiday ad too?
Put together by Bent Image Lab.
We are brand snobs. "Sophisticated" and "sexy" aren't words we'd normally attribute to Kohl's, but this ad tells us the brand can reach yonder without embarrassing itself and alienating all its shoppers. You know, like WalMart did when it tried going luxe a la Target.
The spot's got a casual vintage feel, but isn't over-the-top decadent.
Agency: McCann Worldgroup; Production: Zoo Film; Editorial: Version2.
Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster's "BE ENORMOUS" campaign by StrawberryFrog.
Just another effort by a fermented beverage to make itself feel big -- real big -- by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down):
- Start an ATM conga line
- Become an urban legend
- Write your own theme song
- Make your middle name an adjective
Neato. Was "Australian for beer!" just not working out?
Ah yes, the Whopper Freakout. Or, "How Americans Obsess Over the Silliest Things." But don't listen to us bitch because this latest Burger King work from Cirspin Porter + Bogusky is good. Really good. They created an eight minute, candid camera-style video in which Burger King patrons are told the chain has removed the Whopper from its menu for good. People freak. We laugh. ANd the King shows up at the end to set the record straight: it's just a big joke. No worries. The Whopper is here to stay.
Particularly funny is a scene in which a man returns his bag to the counter because there's Wendy's burger in the bag. He gets angry. There were no fights though or they were edited out. It's nice piece of work. It's different. It's actually watchable.
Here's a treat from Apple in the style of an animated classic. Mac, PC and Santa sing a Christmas song, and PC makes a feeble but earnest attempt to push his product.
Our hearts are something close to toasty warm. That could just be bacon, though.
Who knew behind the grizzled, embattled facade of George Parker lay a man of intelligence, eloquence and insight? Well, we always did but for those who are new to George and his expletive-laden blog, AdScam, it might come as a surprise the man knows exactly what he's talking about when it comes to advertising having done it since the days of Mad Men.
For a recent PSFK Conference in LA, the self described "archetypal dirty old man" interviewed Suicide Girls Founder Missy (who apparently has no last name) talks about the community she started back in 2001 as an experimental art project as a way to give girls a place to express themselves. It's actually a nicely insightful look into something that's a whole lot more than a site full of hot women.
- Ad Lab has a piece on how you can make money with your Facebook profile by adding an affiliate banner.
- TBS has a sneak peak of it's Funniest Commercials of the Year 2007 which will air December 26 at 9PM.
- Look! Look! You can decorate a house! You can play music! You can send it to a friend! Yes! Yes! It's an agency Christmas...uh...Holiday card!
- In Brazil, LIVE launched Google Maps with a Google map pin-shaped hot air balloon and tracked its flight on a map.
Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)
Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.
We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)
The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)
Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."
The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08.
Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.