Billboards Throw Snowballs at Each Other on Toronto Skyline

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Check out this video of a pair of projected "billboards" that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using "high-power light projectors," which we're guessing aren't the same as the ones that so tortured us in social studies class.

by Angela Natividad    Dec-10-07    
Topic: Brands, Mobile/Wireless, Outdoor



Dell Undergoes Brand Adolescence, and it Ain't Pretty

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We can't help but notice Dell is using its XPS model to (ever so innocuously) try repositioning its brand as a whole.

For this decidedly complicated gig, it enlisted Mother, NY, which in August demanded that we reconcile a passel of mod devotchkas to our mental image of Dell. It was a brave and interesting effort, but an ultimately unconvincing one.

For the XPS One, Dell and Mother are pushing harder still.

more »

by Angela Natividad    Dec- 6-07    
Topic: Brands, Commercials, Packaging



Oh Yes, It's True, Coke Goes There(.com)

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Looking to sip a pop while engaging in island frivolity? Look no further than CC Metro, an entertainment-filled virtual isle on There.com, courtesy of Coca-Cola.

The island will be Coke bottle-shaped and features music, games and other piped-in stuff that execs think will draw hipsters to the flame. Better yet, they've come up with a new buzzword (because "virtual island" is so passe): "realistic environment."

That sounds almost like something that wants to be confused for real life, except it can't be, because it isn't.

There's a new one for the bullshit dictionary.

by Angela Natividad    Dec- 6-07    
Topic: Brands, Online



McDonald's Stoops to New Low With Report Card Advertising

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Hey kids! Guess what? If you study hard and get good grades, guess what you'll get? No, not a college scholarship, sillys. That would be too boring. No, if you get good grades on your report card, you'll get a Happy Meal coupon on the card that you can use to get fat...uh...have a free lunch.

Yea, people, you read that right. In-school advertising's idiocy has spread to report cards. Yes, report cards. For covering the paltry $1,600 printing cost of Seminole County Florida's 2007-2008 report cards, McDonald's was able to place the coupon on the report cards of kids who received all A's and B's. Yes, you also read that right. Only smart kids are allowed to get fat.

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by Steve Hall    Dec- 6-07    
Topic: Brands, Opinion, Specialty, Worst



Coca-Cola Gets Cozy with Wanderlust-Afflicted Octopus

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Here are a couple of ads (Grip and Voyage) that promote the grips on Coke bottles. They involve a friendly green octopus that adds grip to the bottles with help from its handy-dandy suction cups.

Any campaign that improves the reputation of octopuses to children is a great campaign in our opinion, because we think they're a grossly underrated sea creature. (And to think -- every re-airing of The Little Mermaid will undo all this fine work.)

On the other hand, these might just freak people out and get them all sketchy about touching textured Coke bottles.

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by Angela Natividad    Dec- 5-07    
Topic: Brands, Commercials, Good



Whaddaya Know, a Deliciously Watchable Zune Ad!

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Finally a Zune ad we like. It is fun to watch, slightly nostalgic, and smacks a little of springtime (something we need right now because winter is sucking out our souls).

This spot is called Intergalactic Swap Meet. Think Sony Bravia with a dash of Little Deviants (because it's a bit dark, not all pop and Technicolor).

That whole "sharing is caring" thread is present as in the previous spots, but it's not sickening or otherwise objectively lame like in previous efforts (observe hither and yon).

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by Angela Natividad    Dec- 5-07    
Topic: Best, Brands, Commercials



Vodafone Transforms Idle Time into Extraordinary Moments

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Here's a Vodafone ad by BBH, London. The premise is that Vodafone can turn our accumulated in-between time into something truly meaningful.

We're pleased to say the ad itself surprised us. Not in that ostentatious way where you're like, "Hey, I thought there was sex involved but it was just somebody getting tattooed!" or "Hey, I never would have guessed that sex scene was going to devolve into slapstick comedy about sensitive teeth!"

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by Angela Natividad    Dec- 5-07    
Topic: Brands, Good, Online



Shoe Fetish? Go Shoetube

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We heard about this guy at our local mall who, under the guise of shoe shopping for his wife, convinced women to let him examine their shoes up close. Then, while they were primping and posing for him, he'd tear their shoes off and start sucking on their toes.

Eventually, this man was caught.

We're bringing this up because in early '08, Shoetube.tv will be launching.

more »

by Angela Natividad    Dec- 5-07    
Topic: Brands, Online



Other People's Germs Get Camera Eye for Sonicare Toothbrush

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For the Philips Sonicare UV Sanitizer toothbrush, Tribal DDB, NY gives us an opportunity to explore somebody else's bathroom. To scavenge its germs.

Sexy stuff.

by Angela Natividad    Dec- 5-07    
Topic: Brands, Online



Starbucks Advocates Gratuitous Hugging of Bears

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For its cavity-sweet Pass the Cheer campaign, Starbucks has opted to try warming hearts online and possibly on television.

In this spot, a bummed-out girl trudges out in the snow and hugs a bear.

Strangely, the bear hugs her back.

And stranger still, there's a bunny involved. We're not really sure why (aside from that it proves useful for nudging a warm drink into the shot with its nose), but it sure does amp up the cute overload.

Pass the cheer!

by Angela Natividad    Dec- 4-07    
Topic: Brands, Commercials, Promotions










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