Starbucks Advocates Gratuitous Hugging of Bears

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For its cavity-sweet Pass the Cheer campaign, Starbucks has opted to try warming hearts online and possibly on television.

In this spot, a bummed-out girl trudges out in the snow and hugs a bear.

Strangely, the bear hugs her back.

And stranger still, there's a bunny involved. We're not really sure why (aside from that it proves useful for nudging a warm drink into the shot with its nose), but it sure does amp up the cute overload.

Pass the cheer!

by Angela Natividad    Dec- 4-07    
Topic: Brands, Commercials, Promotions



Apple Airs More Dirty Duds: Vista Runs Faster on Macs!

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This new ad for Apple, dubbed Misprint, was inspired by PCMag, which called the MacBook Pro the fastest Windows Vista notebook for '07.

(We have a Pro. It is indeed amazing.)

But even knowing by experience, some part of us perpetually pities the stodgy and lovable PC in these spots. We kind of want to hug a PC afterwards.

by Angela Natividad    Dec- 4-07    
Topic: Brands, Commercials



GTA IV Tries Turning Box Art into Promotional Tool

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We can't think of many gamers that cream their pants for box art, but for GTA IV -- which will generate drools anyway -- Rock Star Games decided to turn box art into an event unto itself.

The firm hired four mural artists to paint the art mural-size, a process that took about two days. The work was video-taped, sped up and edited for effect (you know, like Dove Evolution).

Liquid Liquid's "Optimo" helped add veneer to the finished product, and voila.

The video's cool and all, but in the end, the success of these things depends on where the spot appears and how fast it moves between gamers. (It definitely ain't this.) But hey, GTA IV will probably fly off the shelves at whiplash speed anyway (we're getting a copy), so if nothing else, this is a nice gesture in the direction of street art, and maybe it'll open up some interesting promotional doors.

by Angela Natividad    Dec- 3-07    
Topic: Brands, Good, Online, Promotions



42Below Vodka Gets Wicked with Would-Be Virals We Want to Watch

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We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")

See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).

If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.

by Angela Natividad    Nov-29-07    
Topic: Brands, Good, Online, Video



Reality Rejects Segregate Candies to Win Hearts

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Catch Sweet Child O' Mine, episode two of Insurance.com's Reality Rejects. Here, hypothetical rejects from reality TV separate candy colors at the request of a girl with big-ass hair.

Observing that there's nothing interesting about insurance (besides maudlin statistics, uptight salesman and these ads), Insurance.com decided instead to start an online series loaded with mediocre characters, catty comebacks and competitive fervor.

In other words, it's everything we love about modern TV, minus the flying boy.

by Angela Natividad    Nov-29-07    
Topic: Brands, Online, Promotions, Spoofs



Try Freelers for Kinky in Your Snack Box

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Here are some new spots for Freelers, a snack from the fine folk who brought you Barilla. Put together by StrawberryFrog, Amsterdam for the Italian market, Freelers are positioned as little "anti-break" (as in, for anytime) snacks. There's also an "anti-break" challenge that will be promoted on MTV Italia.

See Bowling and Bedroom.

We'll tell you what -- if a bunch of assholes dressed like giant snack food burst in on our afternoon delight, we wouldn't accept their little crackers and let them tuck us in. But hey, maybe it's different in Italy.

Hey. Whatever happened to Corn Nuts?

by Angela Natividad    Nov-29-07    
Topic: Brands, Commercials, Television



RJ Reynolds Kills Print Ads in 2008, Bullshit Sifted

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Following intense negative reaction to its Camel No. 9 campaign which likened the brand to a fashion accessory, RJ Reynolds yesterday announced it would cease all print advertising in 2008.

Downplaying the Camel No. 9 furor, R.J. Reynolds spokeswoman Jan Smith said the cut is "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Hmm. We just threw up...a tiny bit...in our mouth.

Getting more truthful, Smith added, "Obviously tobacco industry issues are in mind with every decision we make. A result of this is there should be less controversy over cigarette advertising in magazines and newspapers, because we won't be doing it."

more »

by Steve Hall    Nov-28-07    
Topic: Brands, Cause, Opinion, Policy



UbiSoft Bunny Burps, and ... Yeah, that's About It

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This ad is for UbiSoft's RayMan. For reasons we don't understand, a burping bunny invades the real world and gets lazy couch-welded human beings to get off their asses and pour shaken carbonated drinks into their mouths.

It was on the front page of YouTube and we've watched it at least eight times already. This does not bode well for the future of the world.

by Angela Natividad    Nov-28-07    
Topic: Brands, Online, Strange, Video



Visa Regurgitates Electronica; Lacks Rhythm, Leaves Blues

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This new Visa spot by TBWA\Chiat\Day is called Rock It. The slogan: "Life takes rhythm. Life takes Visa."

Like Visa's last attempt at holiday cheer, it's horrible and depressing.

by Angela Natividad    Nov-28-07    
Topic: Bad, Brands, Commercials, Television



Infiniti M Ad Lacks Flair of Latin Counterparts

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Here is an ad for the Infiniti M that is not very interesting (courtesy of TBWA\Chiat\Day).

Where's the fire?

by Angela Natividad    Nov-28-07    
Topic: Bad, Brands, Commercials










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