Here's a Vodafone ad by BBH, London. The premise is that Vodafone can turn our accumulated in-between time into something truly meaningful.
We're pleased to say the ad itself surprised us. Not in that ostentatious way where you're like, "Hey, I thought there was sex involved but it was just somebody getting tattooed!" or "Hey, I never would have guessed that sex scene was going to devolve into slapstick comedy about sensitive teeth!"
We heard about this guy at our local mall who, under the guise of shoe shopping for his wife, convinced women to let him examine their shoes up close. Then, while they were primping and posing for him, he'd tear their shoes off and start sucking on their toes.
Eventually, this man was caught.
We're bringing this up because in early '08, Shoetube.tv will be launching.
For the Philips Sonicare UV Sanitizer toothbrush, Tribal DDB, NY gives us an opportunity to explore somebody else's bathroom. To scavenge its germs.
For its cavity-sweet Pass the Cheer campaign, Starbucks has opted to try warming hearts online and possibly on television.
In this spot, a bummed-out girl trudges out in the snow and hugs a bear.
Strangely, the bear hugs her back.
And stranger still, there's a bunny involved. We're not really sure why (aside from that it proves useful for nudging a warm drink into the shot with its nose), but it sure does amp up the cute overload.
Pass the cheer!
This new ad for Apple, dubbed Misprint, was inspired by PCMag, which called the MacBook Pro the fastest Windows Vista notebook for '07.
(We have a Pro. It is indeed amazing.)
But even knowing by experience, some part of us perpetually pities the stodgy and lovable PC in these spots. We kind of want to hug a PC afterwards.
We can't think of many gamers that cream their pants for box art, but for GTA IV -- which will generate drools anyway -- Rock Star Games decided to turn box art into an event unto itself.
The firm hired four mural artists to paint the art mural-size, a process that took about two days. The work was video-taped, sped up and edited for effect (you know, like Dove Evolution).
Liquid Liquid's "Optimo" helped add veneer to the finished product, and voila.
The video's cool and all, but in the end, the success of these things depends on where the spot appears and how fast it moves between gamers. (It definitely ain't this.) But hey, GTA IV will probably fly off the shelves at whiplash speed anyway (we're getting a copy), so if nothing else, this is a nice gesture in the direction of street art, and maybe it'll open up some interesting promotional doors.
We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")
See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).
If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.
Catch Sweet Child O' Mine, episode two of Insurance.com's Reality Rejects. Here, hypothetical rejects from reality TV separate candy colors at the request of a girl with big-ass hair.
Observing that there's nothing interesting about insurance (besides maudlin statistics, uptight salesman and these ads), Insurance.com decided instead to start an online series loaded with mediocre characters, catty comebacks and competitive fervor.
In other words, it's everything we love about modern TV, minus the flying boy.
Here are some new spots for Freelers, a snack from the fine folk who brought you Barilla. Put together by StrawberryFrog, Amsterdam for the Italian market, Freelers are positioned as little "anti-break" (as in, for anytime) snacks. There's also an "anti-break" challenge that will be promoted on MTV Italia.
See Bowling and Bedroom.
We'll tell you what -- if a bunch of assholes dressed like giant snack food burst in on our afternoon delight, we wouldn't accept their little crackers and let them tuck us in. But hey, maybe it's different in Italy.
Hey. Whatever happened to Corn Nuts?
Following intense negative reaction to its Camel No. 9 campaign which likened the brand to a fashion accessory, RJ Reynolds yesterday announced it would cease all print advertising in 2008.
Downplaying the Camel No. 9 furor, R.J. Reynolds spokeswoman Jan Smith said the cut is "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Hmm. We just threw up...a tiny bit...in our mouth.
Getting more truthful, Smith added, "Obviously tobacco industry issues are in mind with every decision we make. A result of this is there should be less controversy over cigarette advertising in magazines and newspapers, because we won't be doing it."