More On How Nike Athletes Draw Strength from Adversity ... yawn.

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These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.

The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.

Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.

by Angela Natividad    Nov-20-07    
Topic: Brands, Campaigns, Magazine



Charmin Squeezed No More, Mr. Whipple Dead At 91

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He actually scared us in our childhood and if a man like that wandered the aisles of a grocery store today asking us not to squeeze the Charmin, we'd probably call the men in white coats. But Mr. Whipple, played by Dick Wilson, was a lovable, humorous television advertising icon back in the day when brands didn't change campaigns and agencies at the whim of a here today gone tomorrow CMO. In fact, Mr. Whipple lasted 21 years. 21 years! That just doesn't happen anymore.

Over the course of the campaign's 21 year run, more than 500 commercials where made featuring Mr. Whipple. On Monday, November 19, 2007 Dick Wilson died of natural causes at the Motion Picture and Television Hospital in Los Angeles at the age of 91.

We never squeezed our Charmin but we always got a kick out of the weird dude on TV who did. RIP, Mr. Whipple.

by Steve Hall    Nov-20-07    
Topic: Brands, Celebrity



Student Track Stars Win Wendy's Promo for Heisman Moment

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Remember that Wendy's/Takkle promo called My Wendy's High School Heisman Moment?

We just heard word that the contest is over. Winners include Lauren Phipps of St. Louis, MO and Briggs Orsbon of Convoy, OH. In exchange for their willingness to bare their moment of glory, they'll be going to NYC for Heisman Weekend this December.

If we'd known that playing sports in high school could lead to this kind of exhibitionist glory, we'd have been playing strip tennis for YouTube instead of spending our afternoons making drinks at Starbucks. Oh, well. R is for Regret.

by Angela Natividad    Nov-16-07    
Topic: Brands, Campaigns, Online, Promotions, Video



Blockbuster Gets Nostalgic for Holidays in Heartbreaking Last Stand

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In Christmas Dinner, a bustling family talks to each other with nothing but quotes from movie classics, presumably rented at Blockbuster.

Nothing warms our hearts like hearing a little girl go, "Say hello to my little friend!"

Cute ad (courtesy of DDB, Toronto), but will it save Blockbuster from deathwatch status?

by Angela Natividad    Nov-16-07    
Topic: Brands, Commercials, Good



Led by MTV, Virtual Beauties Get the Lewd Eye

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MTV, Ford Models and Elizabeth Arden are conducting a cattle call for the best-looking avatar. You can enter from the virtual world for The Hills, a TV show.

It was probably stupid to think even the virtual world would be exempt from aesthetic groping by the "culture makers." But hey, at least it's a lot easier -- and maybe less morally constricting? -- to get work done to meet the standard. Whatever it is.

by Angela Natividad    Nov-16-07    
Topic: Brands, Online, Promotions, Strange



Lowe's Labels Chistmas Trees Family Trees, Blames Creative Process

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In the first of what is sure to be many holiday advertising fuck ups, Lowes is taking heat for calling Christmas trees family trees in one of their recent catalogs. "Come on kids, let's go take a nice family trip down to Lowe's and pick up a family tree for the living room. After all, it's nice to stick a tree in the house isn't it?"

Lowe's has apologized for what it is calling a "breakdown in our own creative process." Um, right. Like no one noticed the non-sensicle heading, "family trees," above a shot of those cone shaped trees people like to put decorations on and presents underneath? Were human resources' PC police running the creative department the day the catalog was created?

by Steve Hall    Nov-16-07    
Topic: Bad, Brands, Strange



Emerald Nuts Skips Super Bowl This Year

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It is a sad day indeed when quirky Emerald Nuts announces it won't advertise in the Super Bowl this year. While the company say the October 30 death of pitchman Robert Goulet had nothing to do with the decision, one can't help acknowledge his last ceiling crawler/office pest commercial was a nice cap to the brand's three year run in the game.

In lieu of a commercial, Emerald Nuts will focus on events and sponsorships surrounding the game, one of which will be to team with Anheuser-Busch.

by Steve Hall    Nov-16-07    
Topic: Brands, Celebrity, Super Bowl 2008



For McCain, British Potatoes Go on Parade

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To reinvigorate love of starchy spud fare, McCain, makers of "the best damn chips in England" according to our in-house British consultant, tapped the expertise of Glue London, which developed the campaign; Aardman Animations; and Rubber Republic, which did the seeding.

The result was Potato Parade. For a friend, you could get a dancing line of spuds to spout praise and glory with little wooden signs.

Last year Benetton taught us that potatoes come from seeds, so madd props to Rubber Republic for "seeding" an all-singing, all-dancing parade.

Okay, that joke was just lame.

by Angela Natividad    Nov-16-07    
Topic: Brands, Campaigns, Online, Promotions



Starbucks to Kick Dunkin's Ass With 1,600 Stores and National TV Campaign

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As if there weren't already enough Starbucks on every corner of every city and town in the nation, the chain plans to open 1,600 more in the next year. Partially in support of that and partially to stave off a minor (one percent) decline in transactions per store, Strabucks, in a conference call yesterday announced it would launch a new (it's first) national TV campaign (three spots now, two later in November) as well as an online initiative where visitors can share holiday cheer. Wieden + Kennedy is behind the campaign.

Hmm. Does America really run on Dunkin' or is Starbucks out to change that once and for all?

by Steve Hall    Nov-16-07    
Topic: Brands, Campaigns, Online, Television



Tree-Hugging Pedal Pushers: Innovate or Die!

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Pedaling to save the world -- or at least fuel advertising -- has endless appeal because we'll probably never run out of human energy or youthful tenacity.

The idea of driving people to oblivion for not doing the right thing (Vote or die!, Funny or die!, Assimilate with Android or die!) is also insanely appealing.

So Google and Specialized give us Innovate or Die(!), a rewards-driven invitation for young engineers to invent eco-friendly, zero-emission machines that operate on human pedal power.

If you're crazy enough to do it, or need to kill time until FlugTag, make a film about it and post it on YouTube by December 15.

Prize for the most innovative submission includes $5K and a Specialized Globe bike. Five runners-up will also get Specialized Globe bikes. We don't actually know what those are.

by Angela Natividad    Nov-15-07    
Topic: Brands, Campaigns, Cause, Online










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