Visa Regurgitates Electronica; Lacks Rhythm, Leaves Blues


This new Visa spot by TBWA\Chiat\Day is called Rock It. The slogan: "Life takes rhythm. Life takes Visa."

Like Visa's last attempt at holiday cheer, it's horrible and depressing.

by Angela Natividad    Nov-28-07    
Topic: Bad, Brands, Commercials, Television

Infiniti M Ad Lacks Flair of Latin Counterparts


Here is an ad for the Infiniti M that is not very interesting (courtesy of TBWA\Chiat\Day).

Where's the fire?

by Angela Natividad    Nov-28-07    
Topic: Bad, Brands, Commercials

Celestial Seasonings Takes (Sweet-Faced!) Bite Out of Starbucks' Hide


Generally speaking, Celestial Seasonings reminds us of girls with frizzled hair sitting by a fireplace while reading books full of pressed rhododendrons.

Couple that with an unmoving loyalty to our cheery friend Starbucks (our fulfilling relationship has lasted longer than relationships with most human beings), and a college education that taught us the media makes us count calories at the same rate we pop pills, and you've got yourself a kamikaze campaign.

See Fat and Stretchy Pants.

The creative was put together by TDA Advertising & Design.

Something about the design of the fatty coffee drinks does bring those negative words to life. It really looks like fat floating in the Fat drink. And that whipped-cream double-chin? Pure art.

CS' press hombre called this a "sweet-faced competitive campaign." Would it talk you out of a soothing pumpkin-spiced concoction and into some chamomile a la glass mug?

by Angela Natividad    Nov-27-07    
Topic: Brands, Magazine

Barbie Leaded, Ads Humanized, Jenny Switches, Planes Logoed


- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.

- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.

- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.

- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.

more »

by Steve Hall    Nov-26-07    
Topic: Agencies, Brands, Cause, Opinion, Research

Barilla Brings Pasta Fiends on Nostalgic Trip to Italy


Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."

The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.

Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.

It's always scary when an ad imbibes you with fond memories that aren't actually yours.

by Angela Natividad    Nov-25-07    
Topic: Brands, Good, Magazine, Online

More On How Nike Athletes Draw Strength from Adversity ... yawn.

TSA ESPNMag 10-22_Running_2.jpg

These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.

The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.

Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.

by Angela Natividad    Nov-20-07    
Topic: Brands, Campaigns, Magazine

Charmin Squeezed No More, Mr. Whipple Dead At 91


He actually scared us in our childhood and if a man like that wandered the aisles of a grocery store today asking us not to squeeze the Charmin, we'd probably call the men in white coats. But Mr. Whipple, played by Dick Wilson, was a lovable, humorous television advertising icon back in the day when brands didn't change campaigns and agencies at the whim of a here today gone tomorrow CMO. In fact, Mr. Whipple lasted 21 years. 21 years! That just doesn't happen anymore.

Over the course of the campaign's 21 year run, more than 500 commercials where made featuring Mr. Whipple. On Monday, November 19, 2007 Dick Wilson died of natural causes at the Motion Picture and Television Hospital in Los Angeles at the age of 91.

We never squeezed our Charmin but we always got a kick out of the weird dude on TV who did. RIP, Mr. Whipple.

by Steve Hall    Nov-20-07    
Topic: Brands, Celebrity

Student Track Stars Win Wendy's Promo for Heisman Moment


Remember that Wendy's/Takkle promo called My Wendy's High School Heisman Moment?

We just heard word that the contest is over. Winners include Lauren Phipps of St. Louis, MO and Briggs Orsbon of Convoy, OH. In exchange for their willingness to bare their moment of glory, they'll be going to NYC for Heisman Weekend this December.

If we'd known that playing sports in high school could lead to this kind of exhibitionist glory, we'd have been playing strip tennis for YouTube instead of spending our afternoons making drinks at Starbucks. Oh, well. R is for Regret.

by Angela Natividad    Nov-16-07    
Topic: Brands, Campaigns, Online, Promotions, Video

Blockbuster Gets Nostalgic for Holidays in Heartbreaking Last Stand


In Christmas Dinner, a bustling family talks to each other with nothing but quotes from movie classics, presumably rented at Blockbuster.

Nothing warms our hearts like hearing a little girl go, "Say hello to my little friend!"

Cute ad (courtesy of DDB, Toronto), but will it save Blockbuster from deathwatch status?

by Angela Natividad    Nov-16-07    
Topic: Brands, Commercials, Good

Led by MTV, Virtual Beauties Get the Lewd Eye


MTV, Ford Models and Elizabeth Arden are conducting a cattle call for the best-looking avatar. You can enter from the virtual world for The Hills, a TV show.

It was probably stupid to think even the virtual world would be exempt from aesthetic groping by the "culture makers." But hey, at least it's a lot easier -- and maybe less morally constricting? -- to get work done to meet the standard. Whatever it is.

by Angela Natividad    Nov-16-07    
Topic: Brands, Online, Promotions, Strange

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