Another Attempt to Set Microsoft Straight, Courtesy of Ideas on Ideas

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Eric over at Ideas on Ideas wrote a detailed post about how Microsoft could reposition itself to appear less stodgy and scary for the consumers of tomorrow -- er, today. (Or yesterday?)

A few key points include positioning around power, cutting the crap and embracing the consumer, which are everyday proverbs we should all know by heart at this point.

The piece also includes some notes for Steve Ballmer.

Here's our advice: stop scaring us, Ballmer! This is the kind of crap that lost Howard Dean his bid for president.

Also, maybe Microsoft could learn a little about loosening up by examining its fan spoofs.

by Angela Natividad    Nov-12-07    
Topic: Brands, Opinion



Sprint Goes Splitsy in Multi-Tasky 'More Yous' Spot

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Maybe sensing that Mini Me appealed to a quiet universal longing, Goodby, Silverstein & Partners put together a Sprint effort called More Yous.

The ad is meant to drive multi-taskers into the arms of the speedy Palm Centro but it feels a little like a Doublemint Gum spot from hell.

See it at AdWeek.

by Angela Natividad    Nov-12-07    
Topic: Brands, Commercials, Strange, Television



Kajeet Launches Malfunctioning Pets Mystery to Get Text-Happy Kids on the Hook

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For its client Kajeet, Philly-based Red Tettemer launched an 8-part webisode campaign called The Mysterious Mystery of the Malfunctioning Pets. One episode will be unveiled every week on Dudeworld.

Kajeet provides pay-as-you-go cell phone service for kids. Participating tweens will be able to help decide the ending.

A few seconds into the first episode we heard this high-pitched scream, the likes of which we haven't experienced since Sailor Moon.

After you cross the threshold of age 13, you just can't process that kind of sound anymore. Some small part of us died.

Anyway, the episode was cute. If our pets malfunctioned, we'd probably just sell them.

by Angela Natividad    Nov- 5-07    
Topic: Brands, Online, Promotions, Video



Wal-Mart Offers Money-Saving Advice in Julie Roehm Spoof Ad

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Odd that it took so long but here's a spoof ad centered on the whole Wal-mart/Julie Roehm thing that touts the chains unbeatable prices and...uh...unbeatable lawyers. Not much else to say other than don't fuck your co-workers and file a lawsuit while employed at Wal-Mart. The outcome will not be pleasant.

by Steve Hall    Nov- 4-07    
Topic: Brands, Good, Policy, Spoofs



LeBron in Grayscale Reads Like Makings of a Legend

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Alongside agency Wieden + Kennedy, Nike put together this two-part print campaign featuring LeBron James. Part I is at left; Part II is right here.

Ahh. Nike is never too pushy. In this spread you've got all the force and drama of a Jay-Z song, except the neighbors won't complain.

by Angela Natividad    Nov- 2-07    
Topic: Brands, Celebrity, Good, Magazine, Sponsorship



'Don't Be Evil' -- It's a Statement, Not a Lifestyle!

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With the reported launch of OpenSocial, which enables developers to build apps for a multiplicity of social networks and not just one -- including a Google social network that spreads its net over its other properties -- Google has enlisted MySpace as a partner.

And that's just the headliner. Others include Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING as founding partners in OpenSocial.

According to Fortune, Facebook was pointedly not invited to the knitting circle. "Despite reports, Facebook has still not been briefed on OpenSocial," said (obviously butthurt) spokesperson Brandee Barker.

There may be just cause. John Battelle says Facebook's coming out with an AdWords killer next week.

The plot thickens.

If you don't know your place, the Queen Bee will find you. And kill you. < / maniacal laughter >

by Angela Natividad    Nov- 2-07    
Topic: Brands, Online, Trends and Culture



Google Adds Big Boy MySpace to OpenSocial Adopters

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Once upon a time there was a social networking site called MySpace. Everyone was on it. Everyone loved it. It was the place to be. Then came the pedophiles. Then came the spam. Then came News Corp. Then came Facebook.

Oh, who are we kidding? It's still the largest social networking site in the world. It's just lost a bit of its shininess since Facebook took the spotlight. Well, MySpace isn't fooling around and has hooked up with Google as a premiere supporter of Google's recently announced OpenSocial development platform. OpenSocial hopes to bring some standards to social network development with its open API.

more »

by Steve Hall    Nov- 2-07    
Topic: Brands, Social, Tools



Pennzoil Goes Vintage to Seduce SEMA Show-Goers

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This gritty new campaign for Pennzoil was put together by TBWA\Chiat\Day and will appear at the SEMA trade show in Las Vegas.

The posters were printed on vintage paper to illuminate Pennzoil's old-school heritage and longtime association with NASCAR. They'll also serve double-time as prizes -- enthusiasts at SEMA will be taking copies home.

Maybe Pennzoil ads are the Leonetto Cappiellos of tomorrow. It's not like valorizing an oil firm is less banal than producing pretty posters for liquor.

The Talladega print is at left; see Indianapolis and Darlington.

We like. Then again, old-looking stuff always feels more substantial, doesn't it?

by Angela Natividad    Nov- 1-07    
Topic: Brands, Good, Poster, Promotions



Time Warner: We Think Like You -- But We Make Money! HA!

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Time Warner Cable wants you to know it thinks like you think.

(And by that, what it means is, it can take your crappy ideas and turn them into products that sell in the mainstream market.)

The campaign site was put together by Ogilvy & Mather, with casting by sausage. It's actually pretty neat. Click on a character in the suburban setting to see what they've invented to make their lives better, and find out how Time Warner pwned their asses.

by Angela Natividad    Nov- 1-07    
Topic: Brands, Online, Promotions



Delta May Shortchange You at the Counter, But Hey, Wanna Laugh About It?

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What do you get when you mash up the quirky language spots proffered by Berlitz, and self-deprecating animations for Virgin America?

You get Planeguage by Delta. (Or more accurately, by CAA.)

See the spot entitled "Middleman" here.

The music's a little jarring but the scenes -- unrestrained kids, the woman who keeps opening and closing her shade, the little dance you do when you've been holding your pee -- are too close to home not to crack a smile.

Nice to see airlines spending money on advertising again. Now, if only they could pull their CRM act together. Some watchers have commented a company like Delta should hold off on making jokes about their crap airline experience -- when it's you that gets stranded, and you that gets aisle-bumped, you're not laughing.

A cute campaign does not a great experience make.

by Angela Natividad    Nov- 1-07    
Topic: Brands, Commercials, Online










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