Even Google Isn't Above Creative Ripping

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Eric over at SmashLab thinks Google copied his logo for its new SearchMash offering.

And while some may be quick to remark a font is a font is a font, Eric gets down and dirty, geek-style: "Back in 2000, when we started our firm, we created the smashLAB wordmark.

"It presented a few technical problems, including the marriage of two styles/cases, and an 'h' with an awkward counter and a tricky ascender. I think we resolved the issues well by condensing that counter's horizontal space, cranking the x-height on the lower-case glyphs and a few other tweaks."

Check out the comparison at left to decide for yourself.

more »

by Angela Natividad    Oct-30-07    
Topic: Bad, Brands, Online



Playtex Airs Bunch of Bra-Sporting Bloopers on YouTube

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Look: a bunch of women making noises. And they seem to have forgotten their shirts. See more at the Playtex Fits YouTube channel.

One actually pulls a harmonica out of her bra and starts to play it.

Until we did more research, we thought these (bra) ads were for tampons. Boy were we confused.

If you happen to have a funny bra story lying around, you can upload it here.

by Angela Natividad    Oct-30-07    
Topic: Brands, Online, Promotions, Video



Out of Stuff to Rescue? Try Tile

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People like to over-care about stuff. That's why we have the PC police monitoring everything movie stars say, and Arianna Huffington.

But if saving toast seems like too futile a mission for you, try your hand at saving tile.

Save the Tile is a Delta Faucet campaign by Young & Laramore. The idea is to promote quality tile that's aesthetically friendly (so you don't hammer it all away at your first opportunity).

The campaign includes print ads narrated by disgruntled bathroom items. See Scent Stick (who owns these?), Loofah and Toothbrush.

Or, you know, go out and try saving something you actually care about. (Like puppies or hungry kids.) But who actually does that?

by Angela Natividad    Oct-29-07    
Topic: Brands, Magazine, Online, Promotions



Microsoft Scoops Up $240 Million Stake in $15 Billion Facebook, Google Weeps

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Late Wednesday, Microsoft announced it has taken a $240 million equity stake in Facebook, recently valued at $15 billion. As part of the deal, Microsoft will increase the scope of its existing ad sales agreement with Facebook. So it seems Microsoft is back in the online ad game. That is until Facebook flames out from hype and overexposure.

by Steve Hall    Oct-24-07    
Topic: Brands, Online



Lexus Tells Cautionary Tale in Pop-Up Form

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For its "safest accidents" effort by Team One and a52, Lexus illustrates a series of hypothetical accidents with a life-sized pop-up book and quirky music.

Collisions and street scruples take on a quaint sort of charm when a paper tab slides that slick RX350 to its unfortunate fate. The company's last set of ads for this same message shared this soothing effect, clearing away the result of an accident as if it were only a matter of rearranging the props on a set.

Naturally, the moral of this story is, "The safest accidents are the ones that never happen."

by Angela Natividad    Oct-23-07    
Topic: Brands, Cause, Commercials, Good



Get Laid. And Maybe Paid!

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No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.

"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.

Try explaining that one to mom and dad.

Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.

by Angela Natividad    Oct-23-07    
Topic: Brands, Good, Guerilla, Online, Promotions



Kuro Turns TV into Sensual Dramatic Experience. Maybe.

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Here's a spot for Pioneer's Kuro television by TBWA/Chiat Day and production firm Superfad. It's called Enter.

The ad promised to blow us away but never got around to it. Maybe our headphones need more bass or something.

by Angela Natividad    Oct-23-07    
Topic: Brands, Commercials



Levi's Launches Branded Universe in Asian Market

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Levi's has just launched a virtual world in Hong Kong and China. It has the amazing effect of chafing both our American and Asian sensibilities.

Way to go, Tequila\TBWA.

by Angela Natividad    Oct-23-07    
Topic: Bad, Brands, Online



LG Goes UGC to Describe 'Life's Good'

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For about $18,000 worth of electronics, LG is running a video contest where users finish the sentence, "Life's good when..."

It's a fairly interesting theme but the entries we've seen thus far have a suspiciously professional veneer and cheesy premises. There's Young at Heart, Grandma Rocks! and You Reminisce.

It all feels very Full House.

This is a more than ample opportunity to blow LG's minds. It won't be hard. And the prize seems more than worthy - our LG 22-inch screen rocks well, and it only cost a fraction of that 18 grand.

We'd shoot for it ourselves but we can't think of anything more imaginative than "Life's good when somebody sends us a super-awesome ad that isn't shrouded in press hyperbole or ripped off somebody else's idea," but that probably won't warm Danny Tanner's heart.

UPDATE: The folk at LG have informed us that the YouTube videos we saw were promotional spots. See the real stuff here. There's stuff like "Life's good when your appliances work" and "Life's good when you get retakes." Sounds sufficiently jaded to be realistic.

by Angela Natividad    Oct-19-07    
Topic: Brands, Promotions, Video



For Evian, It's the Outside that Counts

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The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to "chic sophistication." If you want to spend between $5.99-$9.99 for a bottle of water, you'll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn't even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth's maple syrup. She seriously looks like she'll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

by Angela Natividad    Oct-19-07    
Topic: Brands, Packaging, Promotions, Strange










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