What do you get when you mash up the quirky language spots proffered by Berlitz, and self-deprecating animations for Virgin America?
You get Planeguage by Delta. (Or more accurately, by CAA.)
See the spot entitled "Middleman" here.
The music's a little jarring but the scenes -- unrestrained kids, the woman who keeps opening and closing her shade, the little dance you do when you've been holding your pee -- are too close to home not to crack a smile.
Nice to see airlines spending money on advertising again. Now, if only they could pull their CRM act together. Some watchers have commented a company like Delta should hold off on making jokes about their crap airline experience -- when it's you that gets stranded, and you that gets aisle-bumped, you're not laughing.
A cute campaign does not a great experience make.
Okay, this is only slightly horrifying. Watch your friends at eBay kidnap Santa.
This was part of an unbranded guerrilla campaign that went live last week.
The kidnapper's manifesto is stated at Santa Kidnap. Naturally, it's all in our best interest. (Kind of like Abu Ghraib?)
Credits: Total for digital and media work; Tequila for creative (man, we don't like most things they do, do we?); and LAVA comm for seeding.
There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."
It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?
Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.
Put together by BBDO West.
Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.
While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.
Eric over at SmashLab thinks Google copied his logo for its new SearchMash offering.
And while some may be quick to remark a font is a font is a font, Eric gets down and dirty, geek-style: "Back in 2000, when we started our firm, we created the smashLAB wordmark.
"It presented a few technical problems, including the marriage of two styles/cases, and an 'h' with an awkward counter and a tricky ascender. I think we resolved the issues well by condensing that counter's horizontal space, cranking the x-height on the lower-case glyphs and a few other tweaks."
Check out the comparison at left to decide for yourself.
Look: a bunch of women making noises. And they seem to have forgotten their shirts. See more at the Playtex Fits YouTube channel.
One actually pulls a harmonica out of her bra and starts to play it.
Until we did more research, we thought these (bra) ads were for tampons. Boy were we confused.
If you happen to have a funny bra story lying around, you can upload it here.
People like to over-care about stuff. That's why we have the PC police monitoring everything movie stars say, and Arianna Huffington.
But if saving toast seems like too futile a mission for you, try your hand at saving tile.
Save the Tile is a Delta Faucet campaign by Young & Laramore. The idea is to promote quality tile that's aesthetically friendly (so you don't hammer it all away at your first opportunity).
The campaign includes print ads narrated by disgruntled bathroom items. See Scent Stick (who owns these?), Loofah and Toothbrush.
Or, you know, go out and try saving something you actually care about. (Like puppies or hungry kids.) But who actually does that?
Late Wednesday, Microsoft announced it has taken a $240 million equity stake in Facebook, recently valued at $15 billion. As part of the deal, Microsoft will increase the scope of its existing ad sales agreement with Facebook. So it seems Microsoft is back in the online ad game. That is until Facebook flames out from hype and overexposure.
For its "safest accidents" effort by Team One and a52, Lexus illustrates a series of hypothetical accidents with a life-sized pop-up book and quirky music.
Collisions and street scruples take on a quaint sort of charm when a paper tab slides that slick RX350 to its unfortunate fate. The company's last set of ads for this same message shared this soothing effect, clearing away the result of an accident as if it were only a matter of rearranging the props on a set.
Naturally, the moral of this story is, "The safest accidents are the ones that never happen."
No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.
"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.
Try explaining that one to mom and dad.
Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.