Levi's Launches Branded Universe in Asian Market

levis_stargazer.png

Levi's has just launched a virtual world in Hong Kong and China. It has the amazing effect of chafing both our American and Asian sensibilities.

Way to go, Tequila\TBWA.

by Angela Natividad    Oct-23-07    
Topic: Bad, Brands, Online



LG Goes UGC to Describe 'Life's Good'

lifesgoodwhen.png

For about $18,000 worth of electronics, LG is running a video contest where users finish the sentence, "Life's good when..."

It's a fairly interesting theme but the entries we've seen thus far have a suspiciously professional veneer and cheesy premises. There's Young at Heart, Grandma Rocks! and You Reminisce.

It all feels very Full House.

This is a more than ample opportunity to blow LG's minds. It won't be hard. And the prize seems more than worthy - our LG 22-inch screen rocks well, and it only cost a fraction of that 18 grand.

We'd shoot for it ourselves but we can't think of anything more imaginative than "Life's good when somebody sends us a super-awesome ad that isn't shrouded in press hyperbole or ripped off somebody else's idea," but that probably won't warm Danny Tanner's heart.

UPDATE: The folk at LG have informed us that the YouTube videos we saw were promotional spots. See the real stuff here. There's stuff like "Life's good when your appliances work" and "Life's good when you get retakes." Sounds sufficiently jaded to be realistic.

by Angela Natividad    Oct-19-07    
Topic: Brands, Promotions, Video



For Evian, It's the Outside that Counts

Bottle Evianpret-à-porter HD.JPG

The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to "chic sophistication." If you want to spend between $5.99-$9.99 for a bottle of water, you'll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn't even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth's maple syrup. She seriously looks like she'll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

by Angela Natividad    Oct-19-07    
Topic: Brands, Packaging, Promotions, Strange



Nokia: Not Just a Phone; a Cathartic Evolutionary Tool

nokia 4th screen.png

This short video was gleaned from Nokia's Go:Play press material.

Under the premise that three screens have dramatically changed human interaction and understanding, Nokia contends that its Nseries represents the fourth such screen. Charming (could be the organ music, though). Definitely more compelling than what came out of this, and let's not even talk about that maiming-computer thing they had going on.

Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-19-07    
Topic: Brands, Good, Online, Video



Toyota Tundra: So Tough, It Evades Disaster While Hauling 10,300 LBS!

toyota tundra.png

This spot, which seems to be targeted exclusively to truckers, lumberjacks and Wrangler jeans owners, was put together by Anonymous Content.

We like how at the end you can hear everyone going, "YAAARR!"

by Angela Natividad    Oct-17-07    
Topic: Brands, Commercials



Lexus Winks: Even Classy Cars Have Naughty Streaks

LexusDonut.png

Here's a wink-wink nudge-nudge type of spot meant to tell us that while Lexus would never actually approve of making doughnuts, tearing into corners or nailing sweet spots, its '08 GS is certainly equipped to.

We like to compare this subtle new tongue-in-cheek attitude to those gleefully bad-ass -- but still luxury-class -- Audi ads.

The spot, which debuted this evening during Boston Legal, is brought to you by Team One Advertising, LA, and visual effects firm a52. We wish Lexus would try being funny more often. Generally speaking it can be a bit ho-hum.

by Angela Natividad    Oct-16-07    
Topic: Brands, Commercials, Good



Mod-Happy Geeks Make Hot Rods Out of PCs

pc mod shop.png

Who needs Import Tuner or Pimp My Ride when you've got a mod shop for computers?

The custom PC-rigging site was launched by Future US and is hosting a monthly "gladiator-style" tourney for $2,000 in cash and prizes, courtesy of Microsoft.

We're not really sure what to say aside from that apparently geeks have testosterone too. So. When do the PC models debut? Is the MySpace Queen up for that? Oh wait, she's busy looking for love right now.

by Angela Natividad    Oct-15-07    
Topic: Brands, Good, Online, Promotions, Strange



High Off One Grand Entrance, DHL Vanishes into Horizon

dhl ad.png

We were hanging out at Advertising Week after this session when we came across Marc Lucas, the one-time ECD at Ogilvy, Manila.

It's not often ECDs want to talk without attacking us with blunt objects first, so we hung out for awhile and chatted. Eventually he started talking about DHL, one of the brands he worked with.

We don't know too much about DHL aside from that the trucks are yellow and it's got a huge client base in Third World countries. But apparently it tried holding its own against the States' Big Two for awhile.

more »

by Angela Natividad    Oct-14-07    
Topic: Brands, Commercials, Good



DHL Location Locator May Correct Geo Issues Your Teachers Never Did

dhl location locator.png

This is neat. If you were ever a fan of that game show Where in the World is Carmen Sandiego? you'll enjoy the hell out of this location locator game for DHL.

The object is to locate each state as it appears on your country's map. The faster you can do it, the higher your score. Your mistakes are also counted.

Our teachers will be happy to know that we finally know where Wyoming is. Seriously. We were beginning to think it didn't really exist.

by Angela Natividad    Oct-13-07    
Topic: Brands, Games, Good, Online



CCFC Condemns Unilever for Hypocrisy, We Say Bull

lynx_father_in_law.jpg

We always thought it was funny that Unilever would champion girls' self-esteem via Dove (courtesy of Ogilvy) and premit mass objectification of lusty ladies via Lynx/Axe (courtesy of Bartle Bogle Hegarty).

Boston's Campaign for a Commercial-Free Childhood is less amused.

"The hypocrisy is Dove positioning itself as a brand that cares and is trying to teach girls to resist this messaging," said associate director Josh Golin. "At the same time Unilever, in the form of Axe, is putting out some of the worst messaging there is."

Our take? Unilever's just a parent company.

more »

by Angela Natividad    Oct-13-07    
Topic: Brands, Cause, Opinion, Trends and Culture










Featured FREE Resource: