Godiva Goes Golden with Haute Couture, Decadent Delights

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Nothing rings in the holidays like the thought of wearing a new Chloe while unwrapping a golden box of truffles. Even if those truffles came from grandma, and even if you gave her the exact box two years ago.

This set of prints by Sugartown Creative is Godiva's attempt to position itself as a luxury item a la 10,000 water bottles or LV bags.

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by Angela Natividad    Oct-11-07    
Topic: Brands, Good, Magazine, Poster



Visa Ad Brims with Toys, Still Lacks Luster

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In this ad by TBWA\Chiat\Day, LA for FAO Schwarz -- er, the Visa check card, we mean, a bunch of people wander around in a toy store while juggling toys.

The ad just doesn't hit the spot.

We never really got used to the "Life takes Visa" thing. It's like a second-rate "Priceless" -- which is ironic, because Mastercard's like a second-rate Visa.

by Angela Natividad    Oct-11-07    
Topic: Brands, Commercials, Online, Television



Hosting Ads on Ad-Supported Sites May Be a Bad Idea

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We were trying very hard to watch this Bacardi spot called Made to Mix. But the media people stuck it on Veoh and there was this interactive MarketWatch ad playing right next to it. So our eyes darted frantically back and forth and in the end we decided neither was worth much of a damn.

by Angela Natividad    Oct-11-07    
Topic: Bad, Brands, Commercials, Online



You Mean Luxury and World Peace Go Hand in Hand?

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Dentsu, Canada put together this spot -- dubbed its "latest and greatest" -- for the Lexus H. (The H stands for "hybrid".)

You know, no one could ever accuse Lexus of being too flashy. For an upper middle class status symbol, it manages to resist the compulsion amazingly well.

by Angela Natividad    Oct-11-07    
Topic: Brands, Commercials, Good



Real World Domesticity Tries LV Out for a Change

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Believe it or not, there are instances when associating your brand too closely to real life can hurt. This ad for Louis Vuitton is one of them. The clutter on the closely-packed desk, the slightly bent-in LV bag, the visible electrical outlets and empty glasses and open laptop, the rumpled hair and tired but sweet nuzzles -- the whole thing fills us with discomfort.

We're thinking everyday grind, exhaustion, and a longing for this brief moment in the day to last as long as possible before life calls us back to do the dishes. It's a frenetic and agonizing sensation.

What happened to soothingly ethereal Scarlett, or gangster-film angsty Gorbachev? Take us awaaaay.

by Angela Natividad    Oct-11-07    
Topic: Brands, Online



Sony Bravia Thread Spot Drapes Ancient Tombs with Rainbow Shroud

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We were skeptical about how many more ways Sony would be able to push its swath-everything-in-color manifesto for the Bravia campaign, but at this rate, we're pretty sure it could go on forever.

Y&R, Egypt is responsible for this pyramid and thread spot. It's appealing -- even without a Rolling Stones tune -- but it also filled us with a sense of dread. How many takes did this require? Who cleaned up all those spools?

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by Angela Natividad    Oct-10-07    
Topic: Brands, Commercials, Good



Fila Spot May Convince Non-Athletic Parents to Keep Jr. in Booties

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We were actually surprised here. This spot poses as a home video taken by a proud father of his baby's first steps. If you've ever witnessed a child walk for the first time, you know what a triumphant feat it is - and that it doesn't last long.

That's the first thing that sticks out.

The kid seems to be walking for an impressively long time with the dad following closely behind, cooing in paternal awe. Then they get to the front door, and POW! -- the kid's off like a shot! Pops couldn't keep up if he wanted to. The ensuing mayhem made us LOL.

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by Angela Natividad    Oct-10-07    
Topic: Brands, Commercials, Good, Online, Television



DDB, Sydney: Golden Arches > City Sunrise. Seriously. What?

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Either McDonald's gets off on the idea its golden arches could surpass sunlight, or somebody at DDB, Sydney is fucking wild about Egg McMuffins. (They are compelling sandwiches.)

Variations here and here. It's like some starry-eyed Nikon hobbyists couldn't decide which angle they loved best so they decided to pass all three favorites off as a tri-variant print campaign.

Are we supposed to compliment the photography?

by Angela Natividad    Oct-10-07    
Topic: Brands, Poster



Agency.com Employs Zoom Feature to Explore British Airways

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Agency.com has just prepared a new online campaign for British Airways. Visit Upgrade to British Airways to get the gist.

Using both flash and HTML, users click on the logo and find themselves zooming ever nearer to teeny weeny little images that seemingly make up the bigger picture. Once you get as close as you possibly can to each element, you learn a neat little fact about the British Airways experience.

In the same way the Tin Man subsite loops after about 10,000 scenes or so, images are repeated without hurting the effort much -- meaning you could pretty much sit there clicking forever.

If Tin Man and British Airways are any indication, it seems like Ad-ville is developing a preoccupation with ... what could you call it? Immersion? Digging deep? Life in macro? Vertigo?

by Angela Natividad    Oct-10-07    
Topic: Brands, Online



TyGirlz Leave Urban Turf to Bratz, Go Globetrotting

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It's safe to say that the last time Ty swept us -- or kids, for that matter -- off our feet was during the peak of the Beanie Babies era. That time is over; the innocent BBs have been shelved away, alongside Mattel's ubiquitous Barbie, in favor of fat-lipped multi-ethnic Bratz.

And like Mattel, Ty is fighting back. Meet Ty Girlz. They not only sport gigantic lips and doe-eyes; they also have their own virtual world.

None of which really mattered until we saw this ad called TyGirlz Around the World, which tells us Ty also has an off-color sense of humor. We're creeped out ... and we love it.

by Angela Natividad    Oct- 9-07    
Topic: Brands, Good, Spoofs, Video










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