Believe it or not, there are instances when associating your brand too closely to real life can hurt. This ad for Louis Vuitton is one of them. The clutter on the closely-packed desk, the slightly bent-in LV bag, the visible electrical outlets and empty glasses and open laptop, the rumpled hair and tired but sweet nuzzles -- the whole thing fills us with discomfort.
We're thinking everyday grind, exhaustion, and a longing for this brief moment in the day to last as long as possible before life calls us back to do the dishes. It's a frenetic and agonizing sensation.
What happened to soothingly ethereal Scarlett, or gangster-film angsty Gorbachev? Take us awaaaay.
We were skeptical about how many more ways Sony would be able to push its swath-everything-in-color manifesto for the Bravia campaign, but at this rate, we're pretty sure it could go on forever.
Y&R, Egypt is responsible for this pyramid and thread spot. It's appealing -- even without a Rolling Stones tune -- but it also filled us with a sense of dread. How many takes did this require? Who cleaned up all those spools?
We were actually surprised here. This spot poses as a home video taken by a proud father of his baby's first steps. If you've ever witnessed a child walk for the first time, you know what a triumphant feat it is - and that it doesn't last long.
That's the first thing that sticks out.
The kid seems to be walking for an impressively long time with the dad following closely behind, cooing in paternal awe. Then they get to the front door, and POW! -- the kid's off like a shot! Pops couldn't keep up if he wanted to. The ensuing mayhem made us LOL.
Either McDonald's gets off on the idea its golden arches could surpass sunlight, or somebody at DDB, Sydney is fucking wild about Egg McMuffins. (They are compelling sandwiches.)
Variations here and here. It's like some starry-eyed Nikon hobbyists couldn't decide which angle they loved best so they decided to pass all three favorites off as a tri-variant print campaign.
Are we supposed to compliment the photography?
Agency.com has just prepared a new online campaign for British Airways. Visit Upgrade to British Airways to get the gist.
Using both flash and HTML, users click on the logo and find themselves zooming ever nearer to teeny weeny little images that seemingly make up the bigger picture. Once you get as close as you possibly can to each element, you learn a neat little fact about the British Airways experience.
In the same way the Tin Man subsite loops after about 10,000 scenes or so, images are repeated without hurting the effort much -- meaning you could pretty much sit there clicking forever.
If Tin Man and British Airways are any indication, it seems like Ad-ville is developing a preoccupation with ... what could you call it? Immersion? Digging deep? Life in macro? Vertigo?
It's safe to say that the last time Ty swept us -- or kids, for that matter -- off our feet was during the peak of the Beanie Babies era. That time is over; the innocent BBs have been shelved away, alongside Mattel's ubiquitous Barbie, in favor of fat-lipped multi-ethnic Bratz.
And like Mattel, Ty is fighting back. Meet Ty Girlz. They not only sport gigantic lips and doe-eyes; they also have their own virtual world.
None of which really mattered until we saw this ad called TyGirlz Around the World, which tells us Ty also has an off-color sense of humor. We're creeped out ... and we love it.
Under the premise that contemporary families have become little more than communal strangers, Panasonic tries bringing back family time with its "family" of HD products and this ad.
Because nothing bonds like Shrek in HD.
The ad debuted last week on ABC and USA Today and is part of Panasonic's Living in High Definition campaign. (Get it? "High definition"?)
If you think your family could use some lessons a la Full House from Panasonic, you could win a spot in the program by entering here. Lucky households will make formal pledges to spend more time with one another and other super-exciting stuff.
Thank Kirshenbaum Bond + Partners for this winner.
We haven't heard a peep from Saturn since the Aura's mad diss by Bob Garfield. But the company hopes to reinvent itself with the Astra (try not to confuse the names), targeted directly at MySpacers.
To celebrate its call to "Rethink," users are invited to take a test drive. Try to work out what's going on with the laggy PowerPoint-esque site while trying to ignore the corny copy: "Go. Stop. Look. Turn. Repeat. Is this really how we fall in love with a car?"
It may not be the formula for falling in love with a car, but it sounds suspiciously like the directions on a shampoo bottle, except with too many confusing demands.
Ahh, three spankin'-new iPhone ads. The synopsis: iPhone Saves My Ass in Front of My Boss, iPhone -- and Maybe My Wallet -- All I Need in Life (why is this guy parked on the sidewalk?), and iPhone is God's Gift to Mankind.
And who better to convey these messages than the breathy customers whose lives were saved? (It's possible they're all early adopters justifying that nasty $200 price cut announced two months after the iPhone's debut. Way to go, Steve!)
Hrm. All right. These spots for the Honda Ridgeline are kind of clever. In fact, they remind us a little of that Honda Fit series we just looked at (with the comic-book headlines and abrupt punchlines), except a little less...
...what? Is it wit we're lacking? Well, they certainly make an effort. Watch tough meet classy, rugged meet spacious, tradition meet innovation, and rough meet smooth.
Due props go out to RPA and LA-based MJZ for the use of Chuck Norris, a lumberjack and lasers, though. It's rare when those elements don't coalesce into a hit of mind-boggling proportions.