DDB, Sydney: Golden Arches > City Sunrise. Seriously. What?

Either McDonald's gets off on the idea its golden arches could surpass sunlight, or somebody at DDB, Sydney is fucking wild about Egg McMuffins. (They are compelling sandwiches.)

Variations here and here. It's like some starry-eyed Nikon hobbyists couldn't decide which angle they loved best so they decided to pass all three favorites off as a tri-variant print campaign.

Are we supposed to compliment the photography?

Agency.com Employs Zoom Feature to Explore British Airways

Agency.com has just prepared a new online campaign for British Airways. Visit Upgrade to British Airways to get the gist.

Using both flash and HTML, users click on the logo and find themselves zooming ever nearer to teeny weeny little images that seemingly make up the bigger picture. Once you get as close as you possibly can to each element, you learn a neat little fact about the British Airways experience.

In the same way the Tin Man subsite loops after about 10,000 scenes or so, images are repeated without hurting the effort much -- meaning you could pretty much sit there clicking forever.

If Tin Man and British Airways are any indication, it seems like Ad-ville is developing a preoccupation with ... what could you call it? Immersion? Digging deep? Life in macro? Vertigo?

TyGirlz Leave Urban Turf to Bratz, Go Globetrotting

It's safe to say that the last time Ty swept us -- or kids, for that matter -- off our feet was during the peak of the Beanie Babies era. That time is over; the innocent BBs have been shelved away, alongside Mattel's ubiquitous Barbie, in favor of fat-lipped multi-ethnic Bratz.

And like Mattel, Ty is fighting back. Meet Ty Girlz. They not only sport gigantic lips and doe-eyes; they also have their own virtual world.

None of which really mattered until we saw this ad called TyGirlz Around the World, which tells us Ty also has an off-color sense of humor. We're creeped out ... and we love it.

Panasonic to Reunite 'High Definition' Families With High Definition

Under the premise that contemporary families have become little more than communal strangers, Panasonic tries bringing back family time with its "family" of HD products and this ad.

Because nothing bonds like Shrek in HD.

The ad debuted last week on ABC and USA Today and is part of Panasonic's Living in High Definition campaign. (Get it? "High definition"?)

If you think your family could use some lessons a la Full House from Panasonic, you could win a spot in the program by entering here. Lucky households will make formal pledges to spend more time with one another and other super-exciting stuff.

Thank Kirshenbaum Bond + Partners for this winner.

Saturn Uses MySpace Ads to Trash -- and Bait? -- MySpace Users

We haven't heard a peep from Saturn since the Aura's mad diss by Bob Garfield. But the company hopes to reinvent itself with the Astra (try not to confuse the names), targeted directly at MySpacers.

To celebrate its call to "Rethink," users are invited to take a test drive. Try to work out what's going on with the laggy PowerPoint-esque site while trying to ignore the corny copy: "Go. Stop. Look. Turn. Repeat. Is this really how we fall in love with a car?"

It may not be the formula for falling in love with a car, but it sounds suspiciously like the directions on a shampoo bottle, except with too many confusing demands.

iPhone Ads Use 'Consumers' to Say What Apple's Just Too Darn Modest To

Ahh, three spankin'-new iPhone ads. The synopsis: iPhone Saves My Ass in Front of My Boss, iPhone -- and Maybe My Wallet -- All I Need in Life (why is this guy parked on the sidewalk?), and iPhone is God's Gift to Mankind.

And who better to convey these messages than the breathy customers whose lives were saved? (It's possible they're all early adopters justifying that nasty $200 price cut announced two months after the iPhone's debut. Way to go, Steve!)

Honda Matches Rough Edges to Finer Things for Ridgeline Campaign

Hrm. All right. These spots for the Honda Ridgeline are kind of clever. In fact, they remind us a little of that Honda Fit series we just looked at (with the comic-book headlines and abrupt punchlines), except a little less...

...what? Is it wit we're lacking? Well, they certainly make an effort. Watch tough meet classy, rugged meet spacious, tradition meet innovation, and rough meet smooth.

Due props go out to RPA and LA-based MJZ for the use of Chuck Norris, a lumberjack and lasers, though. It's rare when those elements don't coalesce into a hit of mind-boggling proportions.

Sony Bravia Play-Doh Ad Proves (Possibly Too) Inspired

You know you're stunningly geeky when you suffer edge-of-seat anticipation for the next installment of a Sony ad. (Will it be like Paint? Will it be like Ball?)

Shedwa finally ends our wait - and the final result isn't much like its predecessors at all. Created by Fallon with the work of 40 Passion-based animators, this is arguably the smoothest, most well-orchestrated use of stop-motion animation -- and, well, Play-Doh -- we've seen yet.

The ad also has an emotional pull that can probably be attributed to use of The Rolling Stones' "She's a Rainbow." Ad editors call this laziness - pop hits always bring easy emotion to a piece.

Which is the perfect segue into a still bigger buzzkill: Looks like the ad was a rip off a panoramic originally created by, but not credited to, husband/wife team Kozyndan.

Come on, Fallon/Passion. Credit your muses. How can we love it now?

Honda Goes Fit with Comic Book Headlines, Robot Tones and Fast Wit

It's like pulling teeth to find an ad that gives you practical information in a clever way without bashing you over the head in either direction.

But these retro-vibing :15 spots for the Honda Fit manage to be quick and informative with a witty -- but thankfully minimalist -- "WTF?" aspect. Eyes was like a speedy sci-fi take on the Nissan Rogue ad, which also debuted just recently. And Gas Mileage, while slightly less memorable, maintains the campaign's pace and says everything it needs to without tempting you to push fast-forward.

a52 produced the spots for agency RPA out of Santa Monica, CA.

Could Diesel Be the Velvet Underground of Fashion?

We love Diesel. We've been shopping there since we were old enough to comfortably blow triple digits on sneakers.

So maybe it's our bias when we look at one of their myriad scatterbrained campaigns and suggest that maybe Diesel does know what it's doing. Maybe they're the rock stars of the fashion world: burn-outs on the outside, but soaked in talent and a profound quest for meaning from within.

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