Sears' Die Hard Click-to-Call Doesn't

We're thinking if Sears were to partner with eStara on a click-to-call, battery promotion project, the two might actually want the thing to work. Perhaps, we just caught them at a busy time. Although, we wonder how many people are really buying batteries at 12:30 AM. It's all working fine now but it's random glitches like this that insure POTS (plan old telephone service) will always have a place in this world.

Inflatable Push Pins Mark Seattle Hot Spots For Microsoft Maps

Created by Wexley School for Girls to promote its Live Search Maps, Microsoft has launched the Pushpin Project, a program that recognizes favorite bars, restaurants, and local businesses by affixing an 8 foot by four foot inflatable push pin to the location. We're guessing it's all to make the online search service a bit more real world useful. Of course, any push pinned location is then added to a Live Search Map where Seattle residents can keep tabs on what's supposedly cool.

Philips Simplifies Life With More Than Just Light Bulbs

To combat the belief most Americans think Philips makes only light bulbs, Tribal DDB and DDB have created a campaign which combats that belief by showing people using Philips lioght bulbs to so things other Philips products wold normally do. For example, a woman feeds her baby with a light bulb instead of Philips baby bottles. A man shaves with a light bulb instead of a Philips Norelco razor. Scenarios such as this are played out across a time line that covers the span of one day. Each segment of the day plays a video such as the ones just mentioned.

It may not be as exciting a shaveeverywhere.com but it certainly explains the breadth of the philips product line n a simple and straight forward manner.

Wirebreakers Confuzzle Ball Players with Arms, Legs All Akimbo

Motorola's Wirebreakers are back with a viral hopeful in which a headphone-wearing breakdancer storms onto a baseball field and starts to battle in front of first base.

Uh ... yeah. Motorola's PR efforts feel as broken as its Razrs and Qs.

Fage Brings New Meaning to 'Pearl Diving'

We enjoy this print effort between Greek yogurt brand Fage and jewelry label Honora, in which the latter's pearls are given extra dimension by the parallel illusion of a dip into the rich Greek yogurt.

Fage may ring provincial, but its Ogilvy & Mather billing and collaborative dip-ins with brands like Honora suggest anything but.

It's Food, Not Fucks, that Make a Match, Says Match.com

We're having fun with this new quiz-style Match.com campaign, the first iteration of which we saw a couple of weeks ago.

In a rollover questionnaire housed by this unappetizing banner ad, we made the meat-loving choice and were redirected to a page full of meat-loving men.

We have to say their use of borderline campy imagery in these new dating ads is way more effective than the Tits + Love approach.

Saatchi Turns Anti-War Manifesto into Diaper Jingle

It's a rare thing when marketers get pissed-off about the appropriation of meaningful symbols to sell stuff. Isn't that, like, what we do?

But the Beatles and the Vietnam war (particularly in the context of our current overseas "disagreement") are somewhat sensitive topics. So if you're going to use "All You Need is Love" to push diapers, expect to be swathed in shit.

See the first spot for All You Need is Luvs. We have to admit it's sort of cute.

In defense of its use of the Vietnam-inspired tune for a Luvs Deluxe campaign, Mark Rolland of Saatchi & Saatchi said, "The song itself was chosen to help create a stronger connection to the Luvs brand and awareness of its core benefit--leakage protection for less."

Stick to ripping IKEA ads, man.

Scion Momentarily Shelves Little Deviants - for Urban Hustlers? Yawn.

With the help of video site Blastro, which specializes in pandering to the brand-spankin'-old Urban Hustlers demographic, Scion shakes off its Little Deviants to remind suburban "deviants" they're still down with the community.

We have to admit that the interactive room in Block Savvy nails the street aesthetic nicely, and Streetfire, their racer-friendly customization page, brings Scion back to what made the otherwise-unattractive vehicle unique in the first place (its mutability).

But we're otherwise really bored with all this desperate pleading in the direction of hip hop. It's the reason why we liked Want 2 B Square and Little Deviants so much - Scion carved an edgy new personality on its own merits instead of paying Kanye for his. So much for that.

Boy Band Lovers Get Juicy Fix in Fruit Guys

We never get tired of a rip on boy bands, especially when the pith is as thinly-veiled as it is on Fruit Guy Fans, a site for a Fruit of the Loom-sponsored boy band whose costumes are just as fruity as its music.

The concept's actually pretty sound, resisting the urge to go over the top like so many other parodies (or not) tend to. Download MP3s for would-be one-hit wonders like "You Can't Overlove." Our favorite is "Dream."

Thanks Bill for the heads-up and the bad poetry.

M+FG's 'Last Supper' is Just Too Haute for the Vatican

We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to be a Magdalene, or maybe a Judas, figure.

We love how the viewer is first slapped with recollection of the Da Vinci original, but beyond that the image merits a good long look. The facial expressions are wildly illustrative. And there don't appear to be chairs or table legs.

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