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We loved that "What are you ... sinking about?" ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.
We haven't seen anything since, but we're thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is "Ken Touched This," a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives - with awkward results.
Hard lemonade beverage-maker VEX has a new ad that mashes Hostel up with horny fruit and a blender.
Developed by GJP Advertising, the ad commits a sin typical of spirits that think highly of themselves: it's way too long. Note Smirnoff and Tanqueray.
On another tangent, don't you kind of want to get drunk and hack at fruit now?
Motorcycle mark Royal Enfield put together a set of prints that, we think, are meant to showcase all the sights you could see from your wizzy wee bike. It's eye-catching and all but somehow negates all the mama's-boy condemnation they so pithily highlighted here.
Or maybe we're reading this all wrong and the concept is all about the big hot masculine motorcyclist penetrating the frilly feminine universe.
See variations here and here.
The prints were developed by Delhi-based Creative Independant 'A,' the same guys who brought us the umbilical cord video we linked above.
For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.
We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.
To be fair, the ending was kind of funny.
In a new historical examination of Frank, Furback" Sack, the inventor of the TuftBeGone body hair removal device, Philips Norelco Bodygroom takes a look back at cultural influences which resulted in the the launch of its own Shaveeverywhere.com phenomenon.
Tribal DDB rep Steve Nesle tells us, "The mockumentary is based on the early history of 'manscaping,' as modeled by some furry 1950s Coney Island guys. Narrated by 'Follicle' Phil Fontana, it tells the story of a character named Sack, who invented an unfortunate device known as the Tuft B-Gone. Hairy guys sprinted through the machine, and 'after the scabs fell off,' Phil says, 'we'd grab a broad and a cold beer and call it a day.'"
We applaud Tribal DDB New York on this one. We actually watched it until the very end and even enjoyed it.
What's going on with this banner ad for EMC? The guy leading that team of dogs looks less like a picturesque Jack London hero and more like, well, a jewel thief.
Probably not the best foot to put forward if you're a document protection firm.
Well this is apropos to our current location, sunny (sort of) Miami Beach Florida. Occasionally at the beach (or waiting in line at Disney for that matter) impromptu games of beach ball break out and that's exactly what happens in this BBDO-created Pepsi commercial but on a grander scale. Waaaay grander. As in the world's biggest beach ball ( have a thing for large, round , moving Pepsi logos) getting tossed around the world like some kind of touchy feely United Nations event.
But that isn't to crap on it. No. We like it. We just wonder how what would certainly be a multi-ton aerial ball wouldn't instantly crush the people beneath it as it bounced downward. Oh yea. CGI. Thank God for realism in advertising.
While other condom-pushers go voodoo and the French go ... French, Trojan has decided to Evolve - a new campaign that takes on an uncharacteristically serious tack to turn condoms into a de facto aspect of the casual encounter.
The ad takes an Animal Farm kinda twist, except in reverse, depicting boys as pigs until one buys a condom and turns into a yummy hipster man-thing.
It does strike us as a little lopsided, though. Men out there probably couldn't even count on one hand how often a woman has said, "I don't like how it feels with a condom on..."
- All those predictions about the death of the upfront? Still wrong. It's looking healthy and on it's way to 9 billion, up three percent from last year. Death of the :30? not this year.
- PricewaterhouseCooper says global web ad spending will hit $80 billion by 2011.
- Even more Cannes idiocy: Wrath of Cannes
- Howard Stern may be sued by weight loss company JEC for disparaging comments he made about Stern regular, Cabbie who is using the product.
- Johnson & Johnson has pulled creative duties for all but one account, Acuvue, from IPG's McCann Erikson, a loss of $90 million for the agency.
Hmm. Now here's something that's never been done before; highlight and make fun of a bunch of idiots in order to make the viewer feel superior. Oh but wait. In the case of this BMW Driving School promotion, this approach works perfectly. After all, most drivers are a bunch of idiots who think their way of driving is the only way to drive.
BMW wants us to know that, unfortunately, most, if not all, we've been taught about driving is wrong and that their way, above all others, is the best way. No doubt you'll find someone you know quite well among the nine idiots in this video promotion if not someone closely resembling yourself.
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