Evian Brand-Builds by Linking Between Purity and Bare Skin

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We're not really sure what purity has to do with wearing your underpants in the Alps, but apparently there's a connection.

Evian is proof that all good marketers own a thesaurus. Note connections between purity and innocence (free-wheeling nakedness); note connections between balance and the the meditation posture. If it helps sell water...

We love ourselves some naked. And if bare flesh says something about luxury drinking water, then by all means, bare all.

by Angela Natividad    Sep-11-07    
Topic: Brands, Online



Emporio Armani Banks on Hopes that Gentlemen Prefer Beyonce

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Hrm. Here's a side of Armani we've never seen before.

For Emporio Armani's Diamonds fragrance, Anonymous Content's Jake Nava brought Beyonce into the studio to channel Marilyn Monroe with a glass-cutting rendition of Diamonds Are a Girl's Best Friend.

Perhaps to invite the comparison between herself and the divas of history, Beyonce's been doing a lot of throwbacks lately: adopting Audrey's two-foot cigarette filter, and posing as a maybe-Supreme in Dream Girls.

by Angela Natividad    Sep-11-07    
Topic: Brands, Celebrity, Commercials



Sprint Loves Itself Some NFL

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Sprint is really laying it on thick with its "Sprint ahead" campaign. In tangent with Goodby, Silverstein & Partners, SF, Exopolis has put together a Sprint ad that will appear on stadium jumbotrons this NFL season. It is called "NFL at SprintSpeed Jumbotron." No, we didn't make that up.

Anyway, the ad features a couple of football players running shrouded by darkness except for the ambient light and enchanted microfiber magic surrounding them. The end of the spot culminates in a glorified tackle that looks more like a Lifetime movie embrace. This tryst explodes into still more light, flying symmetrically out of the two bodies and toward the rest of the frame.

It's very Disney.

Then there's the Sprint logo. Then, "Proud sponsor and avid fan of the NFL."

Avid, eh?

by Angela Natividad    Sep-11-07    
Topic: Brands, Outdoor, Strange



Hardee's Bootylicious 'Flat Bun' Teacher Causes Uproar in Tennessee

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The Hardee's Flat Buns commercial has caused an uproar in Tennessee with Tennessee Education Association President Dr. Earl Wiman (who you've got to hear) saying, "It is unbelievably demeaning." The ad shows a female teacher dancing seductively in front of a class that raps about the positivity of flat buns which the teacher, of course, does not possess. The commercial is part of a campaign launched earlier this summer which included the Flat Buns website.

Wiman wants concerned citizens to complain to Hardee's, saying, "I am asking that all of our members and the public who care about children and their education to contact their local Hardee's to voice their concerns."

more »

by Steve Hall    Sep-10-07    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy



Parker Bullshits, Ads Suck, Hyundai Un-Hyundais

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- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.

- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.

- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.

- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.

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KFC Makes Hunger Strike Game, and That's All We Can Say About It

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We're a little confused about this new game, dubbed Hunger Strike, for KFC. At first we thought it was like Pac-Man, but there don't appear to be any enemies to either run from or eat. Then we thought maybe it might be more esoteric, like this game, but no; the graphics don't really do anything, and the music is frozen in a hellish loop.

We just know we keep losing, and we don't understand why, so now we feel resentful toward chicken.

by Angela Natividad    Sep- 7-07    
Topic: Bad, Brands, Games, Online



Look, a Volvo Scavenger Hunt!

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70 Volvos are hidden in a bunch of beautiful but rugged places and according to this subsite it is your responsibility to find out where. (Despite the daunting sound of the task and the lameness of going Volvo-hunting, clues and a Yahoo! Maps integration help the process along.)

More interestingly, is it just us or is the music for the subsite a throwback to the score for Vanilla Sky? It's probably just us.

by Angela Natividad    Sep- 6-07    
Topic: Brands, Online, Promotions



Apple Gets Media Pwnage on New NBC, Amazon Deal

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Shortly after its embarrassing Friday spat with Apple, NBC developed a similar relationship with Amazon TV.

One of the biggest points of the Apple/NBC disagreement was Apple's insistence that NBC wanted to raise its costs per episode to $4.99. NBC said this wasn't true, and the REAL issue was Apple's refusal to sell episodes in package sets.

Well, regardless of who you believed then, NBC put its money where its cavernous mouth is and developed a relationship with Amazon TV's Unbox. Episodes are still going for $1.99 ("Up yours, iTunes!") and customers who buy complete seasons get a 30 percent discount.

Nothing like a public mud-fight to get the blood pressure up. Think we can talk them into solving future disputes election '08 style?

by Angela Natividad    Sep- 5-07    
Topic: Brands, Online, Television



Old School Wendy Isn't Crazy About Manly Doppelganger

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The man in the pig-tailed wig is probably the best thing that's happened to Wendy's, having achieved improved recall in eight weeks versus 18 months with a previous campaign. But the muse of all the hubbub, Melinda Lou "Wendy" Thomas herself, isn't enjoying the ride.

Advertising Age reports that Melinda, who studied marketing at the University of Florida, auditioned as herself for the new campaign, but spokesman Bob Bertini said resulting consumer response was "not positive."

more »

by Angela Natividad    Sep- 5-07    
Topic: Brands, Celebrity, Strange



As Long as There are Strangers to Detain, There Will be Wirebreakers

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For its S9 headphones, Motorola's Wirebreakers leap back into the streets, accosting cheerleaders, bus patrons, library-goers and general loiterers with their love of dance.

It's cute and all but we are so tired of the Wirebreakers thing. It must suck to be milling around minding your own business, when some bug-eyed kid pops out and forces you to sit there with a frozen grin on your face until he or she has stopped wilding out in front of you.

Thankfully, behind a monitor we don't have to smile.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Guerilla, Promotions







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