Tribal, Dallas Adds Method to Mountain Dew's Campaign Madness

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Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.

Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.

The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.

by Angela Natividad    Sep-19-07    
Topic: Brands, Good, Online



Louisville Makes Contemporary Ellis Island for Big City Sufferers

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After seeing these videos for the Share Louisville campaign, we are stunned by the opportunities proffered by the Louisville community. We can act on our sexual preferences? Play the tuba? Eat tofu?

We didn't realize Louisville could pose as a haven for disenfranchised members of higher-profile cities. Thanks to Doe Anderson, Red7E (the creatives) and Guthrie Mays for opening our eyes.

The ads are part of an effort to engender local pride. Those inclined can also become "Friends of Lou" to help evangelize the Louisville brand.

by Angela Natividad    Sep-18-07    
Topic: Brands, Online



Fresh Breath Brings Chills to Online Sites

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Hey, here's an idea we've never seen before. To promote Colgate's Max Fresh, Y&R Interactive and Tele-Pele have created a banner that behaves with direct feedback from users.

Encouraged to test their "freshness levels" via telephone, the curious click on the banner to get a phone number. After dialing in a code and blowing into the speaker, the site will actually react by freezing before your eyes.

This isn't just something we'd get out of our seats to try; it's something we'd tell friends about. Good stuff!

The campaign launched across all main Israeli online destinations, including walla!, msn, tapuz, and smile media, on August 12th.

by Angela Natividad    Sep-18-07    
Topic: Brands, Good, Online



Hummer Goes Hydrogen With National Geographic

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Here's a new commercial from GM Desedo Film's Raafi Rivero promoting the company's Hummer H3H Hydrogen vehicle which is supposedly set to arrive in Spring 2008. In the commercial the Hummer traverses across National Geographic and National Geographic-like vistas. The Hummer is being branded the National Geographic Edition. Teenage boys (from the seventies and eighties, of course, as one commenter bashes us for daring to make a joke that's relevant to anyone over the age of 30) world over are now wondering if the truck comes equipped with leather seats emblazoned with images of naked African and Aborigine tribeswomen for their viewing pleasure.

by Steve Hall    Sep-17-07    
Topic: Brands, Commercials, Good, Promotions



Wrangler Could Use Some Fashion 101 for Dummies

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This is completely left-field. Eager to associate itself with Who's Next '07, an international fashion show, Wrangler (yeah, did you see that coming? We didn't) somehow deluded itself into thinking that setting mannequins all over Paris would be really clever and avant-garde.

We are overwhelmed by deja-vu.

Why do people think mannequins in human settings are going to be a big deal-maker?

Whatever. See the video here. It's a little long. The effort took 60 dummies, disseminated through the city in the wee hours of the morning preceding the September 7-8 show. We kind of think this one is sexy if you ignore the fact that Wrangler's logo is in desperate need of some contemporary TLC.

more »

by Angela Natividad    Sep-17-07    
Topic: Brands, Guerilla



Cobras, Ice Cream Won't Convince Us the Zune's About Sharing

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72andSunny and Goldfrapp give us Meltdown for the Zune. It takes place in the desert with an ice cream cone and two cobras, which share the sweet instead of fighting for it. At some point their scales get all disco fever, and shortly thereafter, a shitload of other ice cream cones fall out of the sky.

The ad vibes like something off Cartoon Network with the '80s sex music and gyrating cobras and whatnot. We also can't help but wonder, are the ice cream cones metaphors for the now-ubiquitous iPod?

According to the press release, the ad is supposed to illustrate sharing (as in, filesharing) between the cobras, which is rewarded by all those other ice creams falling from the sky.

Wait - is this the same Zune that actually discourages sharing by restricting users to the Windows platform? Half the time it doesn't even play music purchased from the MSN music store. Don't give us this schlock about sharing.

Neat ad, though. Weird, but neat.

by Angela Natividad    Sep-17-07    
Topic: Brands, Commercials, Strange



Jenny Craig Reviews, Page Six Goes Sunday, Kronkite Returns,

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- WPP New York is reportedly not going to defend its $70 million Jenny Craig crative account which has been placed in review handled by Blank and Associates.

- The New York Post is expanding its Page Six gossip section to a full blown Sunday glossy magazine section debuting this Sunday.

- Walter Kronkite is returning to television and will appear on the newly launched Retirement Living TV.

- In an interesting mashup, the Polygamous Marriage conference in New Orleans October 26 brings together media, account planing and creative to hear speakers such as Modernista's Gareth Kay, Fallon's John King and Naked's Paul Woolington.

- As if there weren't already an overabundant plethora of awards shows, AdWeek now wants to honor supposed future creative geniuses before they even become geniuses with its "10 Best Creative You Don't Know" showcase.

by Steve Hall    Sep-17-07    
Topic: Agencies, Brands, Newspaper



Survey: Should Hardee's Have Edited Flat Buns After Complaints?

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Last week, Hardee's received complaints about their Flat Buns ad in which a class full of students rapped about a sexy teacher who danced in front of the class. Hardee's reacted the the complaints and modified the ad to remove the teacher.

Should Hardee's have listened to complaints and changed the ad? Give us your answer here.

by Steve Hall    Sep-14-07    
Topic: Brands



Hennessy, Pharrell Lend Sly Tips on Worldy Wealth

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Life lessons from Hennessy on looking ridiculously rich - er, tasteful:

- Appear bored
- Toss expensive shoes around like it ain't no thang
- Drink plenty ... in a suit!
- Carry a ... protractor? -- and possibly some old maps upon which to "protract"

Hennessy's launched a new campaign called Flaunt Your Taste alongside Pharrell, known for his beats that cost six figures.

Original beats are hidden all over the microsite. The most amusing page by far is MANIFESTO, which is flanked by a classy-looking black dude holding a protractor. Random throwback to Ogilvy's eyepatch man? Maybe.

more »

by Angela Natividad    Sep-14-07    
Topic: Brands, Online



Flat Buns Edited, Walmart Stops Smiling, GoDaddy Goes College

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- Hitwise reports Republican presidential candidate Fred Thompson's website, www.fred08.com, was the most visited website among all presidential candidates for the week ending September 8, 2007. Fred08.com received 34 percent of US visits amongst all the presidential candidate websites for that week.

- Cynopsis reports, "Coming from executive producers Marshall Herskovitz and Edward Zwick, the brilliant minds behind Thirtysomething and My So-Called Life, is the web-based advertiser-supported series Quarterlife that will "air" exclusively on MySpace.com, and will have its own social networking site at quarterlife.com."

- Walmart is dropping its smiley face and the tagline "Always Low Prices" for the new tagline, "Save Money. Live Better." A TV campaign will support the change.

- Disney's High School Musical 2 helped Disney.com pull in 23 million unique visitors in August, an increase of 24 percent over last year.

more »

by Steve Hall    Sep-13-07    
Topic: Brands, Research










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