Pepsi, Axe Ride Lovesick Tat-Sporting Girls to Push Strangely Similar Campaigns

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We do love the smell of recycling in the morning. An Adrants reader drew our attention to this new effort by Pepsi, where you can enter a friend's information to feed the appetite of a steamy, stalkery coquette who likes to video blog. It seems an awful lot like the stalker campaign by Axe.

The Pepsi one is a little cleverer about integrating personal details, but both end the same way: with a cheesy personalized tattoo. Observe Pepsi and Axe variations for our invented victim Eric. No, we're not super creative, but hey, neither are these guys.

< ominous tone > The 'net sees all... < / ominous tone >

by Angela Natividad    Sep-24-07    
Topic: Brands, Online, Strange

Sensodyne Warns You to Check Her Toothpaste Before Making Your Move

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We would never have guessed the ending for this racy German spot for Sensodyne, brought to our attention by CMM News. If P. Diddy's Unforgivable ended this way, we would have loved and not (completely!) hated it.

Key takeaway: Don't mess with somebody who's got sensitive teeth.

by Angela Natividad    Sep-24-07    
Topic: Brands, Commercials, Good, Racy

Google Goes Beyond Conquest of Advertising, Wireless, Hearts, Minds: the 'Net Itself

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Rumor has it that our favourite soul-snatcher, Google - in tangent with a few other telecoms - plans to slide a proprietary broadband cable under the Pacific.

A Google representative points out that more infrastructure for the internet is better for users overall.

Fucking fantastic. Google: transmitting data across an ocean near you.

by Angela Natividad    Sep-24-07    
Topic: Brands, Online

Wicked Handplay Drives Users into Lovin' Arms of Guinness

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ichameleon group -- the cats notably responsible for the human Subservient Chicken, better known as Trevor the Mentos Intern -- have sent us their latest oeuvre: Guinness Hands.

Watch a pair of hands do zany things to zany music. It's very old-school Nickelodeon, and it kind of reminded us of Elle MacPherson's Drummer Girl, except without the whole lingerie aspect.

If you get really sucked in, you can actually use the keyboard to teach a pair of hands new gestures in your own film. Cute. Will it push beers? Who knows.

Mainly, we're happy because the agency didn't get high on its Mentos intern success and try replicating that across the board. You know, like 42 or Fuel.

Advertising is one of those exceptions where you don't want to see much recycling.

by Angela Natividad    Sep-20-07    
Topic: Brands, Good, Online

Dairy Queen Finally Gets with the Times ... or Does It?

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According to a press release, the Dairy Queen hasn't given its site a much-needed overhaul since the mid-'90s. Agency space150 was commissioned to bring it up to date.

Strangely, it still looks like it's from the mid-'90s. Seriously - DQ-topia?

We liked the billboard, though. When you click on it, you get to see old photos and Dairy Queen TV spots. Learning a brand's history is always neat.

Here's a funny coincidence: A company's inception always seems to take place during a time when no colored photographs were available.

by Angela Natividad    Sep-19-07    
Topic: Brands, Online

Tribal, Dallas Adds Method to Mountain Dew's Campaign Madness

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Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.

Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.

The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.

by Angela Natividad    Sep-19-07    
Topic: Brands, Good, Online

Louisville Makes Contemporary Ellis Island for Big City Sufferers


After seeing these videos for the Share Louisville campaign, we are stunned by the opportunities proffered by the Louisville community. We can act on our sexual preferences? Play the tuba? Eat tofu?

We didn't realize Louisville could pose as a haven for disenfranchised members of higher-profile cities. Thanks to Doe Anderson, Red7E (the creatives) and Guthrie Mays for opening our eyes.

The ads are part of an effort to engender local pride. Those inclined can also become "Friends of Lou" to help evangelize the Louisville brand.

by Angela Natividad    Sep-18-07    
Topic: Brands, Online

Fresh Breath Brings Chills to Online Sites

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Hey, here's an idea we've never seen before. To promote Colgate's Max Fresh, Y&R Interactive and Tele-Pele have created a banner that behaves with direct feedback from users.

Encouraged to test their "freshness levels" via telephone, the curious click on the banner to get a phone number. After dialing in a code and blowing into the speaker, the site will actually react by freezing before your eyes.

This isn't just something we'd get out of our seats to try; it's something we'd tell friends about. Good stuff!

The campaign launched across all main Israeli online destinations, including walla!, msn, tapuz, and smile media, on August 12th.

by Angela Natividad    Sep-18-07    
Topic: Brands, Good, Online

Hummer Goes Hydrogen With National Geographic


Here's a new commercial from GM Desedo Film's Raafi Rivero promoting the company's Hummer H3H Hydrogen vehicle which is supposedly set to arrive in Spring 2008. In the commercial the Hummer traverses across National Geographic and National Geographic-like vistas. The Hummer is being branded the National Geographic Edition. Teenage boys (from the seventies and eighties, of course, as one commenter bashes us for daring to make a joke that's relevant to anyone over the age of 30) world over are now wondering if the truck comes equipped with leather seats emblazoned with images of naked African and Aborigine tribeswomen for their viewing pleasure.

by Steve Hall    Sep-17-07    
Topic: Brands, Commercials, Good, Promotions

Wrangler Could Use Some Fashion 101 for Dummies


This is completely left-field. Eager to associate itself with Who's Next '07, an international fashion show, Wrangler (yeah, did you see that coming? We didn't) somehow deluded itself into thinking that setting mannequins all over Paris would be really clever and avant-garde.

We are overwhelmed by deja-vu.

Why do people think mannequins in human settings are going to be a big deal-maker?

Whatever. See the video here. It's a little long. The effort took 60 dummies, disseminated through the city in the wee hours of the morning preceding the September 7-8 show. We kind of think this one is sexy if you ignore the fact that Wrangler's logo is in desperate need of some contemporary TLC.

more »

by Angela Natividad    Sep-17-07    
Topic: Brands, Guerilla

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