TV Guide, ABC to Shoot Out Promotional Hospital Gowns

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ABC and TV Guide are mailing out a branded hospital gown alongside the September 24 issue of TV guide. This is so everyone will get all hyped about the season four premiere of Grey's Anatomy, which rolls back around on the 27th.

Hopefully nobody misinterprets the gesture as a cry for help on the Guide's part.

by Angela Natividad    Sep-12-07    
Topic: Brands, Direct



Axe Makes Women Crazy, Tom Ford Delivers Snatch

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When selling men's fragrance, most marketers rely on artist but meaningless photography of alluring situations meant to capture what they believe to be some ethereal state of being obtained only by using the marketer's fragrance. But not Tom Ford.

Ford removes all pretense in his latest fragrance campaign and celebrates what every man wants: to fuck. In this ad, Ford less than deftly places the product in the place all men hope the it will get them: snatch. Crass? Certainly. Objectifying of women? Sure. Attention getting? Most definitely.

Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed.

by Steve Hall    Sep-12-07    
Topic: Brands, Creative Commentary, Magazine, Racy, Strange



Nike Introduces the Greatest Team We've Never Heard Of

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Hoping, perhaps, to bring back the days of Mia Hamm, Wieden + Kennedy just launched a new Nike campaign for the Women's World Cup with the headline, "The greatest team you've never heard of," which introduces women's soccer's next greats. Illustrating the dedication of the team, the copy in one ad reads, "Together [they] have missed out on 13 proms, 74 birthdays, 21 Thanksgivings and 989 boyfriends." And in an effort to familiarize us with the team, copy in another ad reads, "[the team] includes a tattooed surfer, a scholar, a college football fanatic, a humanitarian and a trucker hat-wearing scuba diver."

more »

by Steve Hall    Sep-12-07    
Topic: Brands, Campaigns, Creative Commentary, Good, Magazine



Evian Brand-Builds by Linking Between Purity and Bare Skin

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We're not really sure what purity has to do with wearing your underpants in the Alps, but apparently there's a connection.

Evian is proof that all good marketers own a thesaurus. Note connections between purity and innocence (free-wheeling nakedness); note connections between balance and the the meditation posture. If it helps sell water...

We love ourselves some naked. And if bare flesh says something about luxury drinking water, then by all means, bare all.

by Angela Natividad    Sep-11-07    
Topic: Brands, Online



Emporio Armani Banks on Hopes that Gentlemen Prefer Beyonce

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Hrm. Here's a side of Armani we've never seen before.

For Emporio Armani's Diamonds fragrance, Anonymous Content's Jake Nava brought Beyonce into the studio to channel Marilyn Monroe with a glass-cutting rendition of Diamonds Are a Girl's Best Friend.

Perhaps to invite the comparison between herself and the divas of history, Beyonce's been doing a lot of throwbacks lately: adopting Audrey's two-foot cigarette filter, and posing as a maybe-Supreme in Dream Girls.

by Angela Natividad    Sep-11-07    
Topic: Brands, Celebrity, Commercials



Sprint Loves Itself Some NFL

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Sprint is really laying it on thick with its "Sprint ahead" campaign. In tangent with Goodby, Silverstein & Partners, SF, Exopolis has put together a Sprint ad that will appear on stadium jumbotrons this NFL season. It is called "NFL at SprintSpeed Jumbotron." No, we didn't make that up.

Anyway, the ad features a couple of football players running shrouded by darkness except for the ambient light and enchanted microfiber magic surrounding them. The end of the spot culminates in a glorified tackle that looks more like a Lifetime movie embrace. This tryst explodes into still more light, flying symmetrically out of the two bodies and toward the rest of the frame.

It's very Disney.

Then there's the Sprint logo. Then, "Proud sponsor and avid fan of the NFL."

Avid, eh?

by Angela Natividad    Sep-11-07    
Topic: Brands, Outdoor, Strange



Hardee's Bootylicious 'Flat Bun' Teacher Causes Uproar in Tennessee

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The Hardee's Flat Buns commercial has caused an uproar in Tennessee with Tennessee Education Association President Dr. Earl Wiman (who you've got to hear) saying, "It is unbelievably demeaning." The ad shows a female teacher dancing seductively in front of a class that raps about the positivity of flat buns which the teacher, of course, does not possess. The commercial is part of a campaign launched earlier this summer which included the Flat Buns website.

Wiman wants concerned citizens to complain to Hardee's, saying, "I am asking that all of our members and the public who care about children and their education to contact their local Hardee's to voice their concerns."

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by Steve Hall    Sep-10-07    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy



Parker Bullshits, Ads Suck, Hyundai Un-Hyundais

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- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.

- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.

- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.

- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.

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KFC Makes Hunger Strike Game, and That's All We Can Say About It

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We're a little confused about this new game, dubbed Hunger Strike, for KFC. At first we thought it was like Pac-Man, but there don't appear to be any enemies to either run from or eat. Then we thought maybe it might be more esoteric, like this game, but no; the graphics don't really do anything, and the music is frozen in a hellish loop.

We just know we keep losing, and we don't understand why, so now we feel resentful toward chicken.

by Angela Natividad    Sep- 7-07    
Topic: Bad, Brands, Games, Online



Look, a Volvo Scavenger Hunt!

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70 Volvos are hidden in a bunch of beautiful but rugged places and according to this subsite it is your responsibility to find out where. (Despite the daunting sound of the task and the lameness of going Volvo-hunting, clues and a Yahoo! Maps integration help the process along.)

More interestingly, is it just us or is the music for the subsite a throwback to the score for Vanilla Sky? It's probably just us.

by Angela Natividad    Sep- 6-07    
Topic: Brands, Online, Promotions










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