TBWA Madrid Captures the Art of Storytelling in McDonald's Ad

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Isn't story telling a key component of any good advertising effort? Yes, it's ultimately all about selling a product but if you can't keep your viewer at least mildly interested in the channel through which you are passing that sales message then what's the point of even trying?

We'd argue this new work from TBWA Madrid does a beautiful job at story telling and an admirable job at keeping the viewer interested in the storyline. Entitled "Writer," this :90 commercial tells the story of a writer and a boy who works at the MsDonald's she frequents. GIve it a watch and let us know if you think it's effective advertising.

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by Steve Hall    Apr-26-12    
Topic: Brands, Commercials



We're Going to Miss T-Mobile's Carly Foulkes

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Over time we've grown to like T-Mobile Girl Carly Foulkes. Even to the point where we looked forward to seeing her prance about in her pink dresses in the latest T-Mobile ad. Not that she showed all kinds of skin or anything but because she had an attractive, feminine demeanor about her when she spoke to the benefits of T-Mobile's 4G awesomeness.

We're not so sure we're going to love her as much now that she's become the "bad girl" and, accordingly to T-Mobile's latest commercial, will be clad in black leather biker gear. We're sure (we hope) she'll still utter T-Mobile's messaging with the same girlishness but we're not so sure about her total transformation to "bad girl."

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by Steve Hall    Apr-18-12    
Topic: Brands, Campaigns, Celebrity, Commercials



T-Mobile Transforms Carly Foulkes From Nice Girl to Bad Girl

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Cute Carly Foulkes has been T-Mobile's latest spokesperson for a while now. You've likely seen her dressed in her trademark pink (magenta?) dress waltzing through commercials touting just how great T-Mobile is. Well, it appears that hasn't been enough for the telecommunications provider who, in the wake of the failed AT&T take over bid, has lost 802,000 customers.

In an effort to ante-up, T-Mobile, with help from Publicis Seattle, has recast Carly as a leather-clad biker chick and will unleash her over the next two weeks as part of a new national ad campaign.

The initial ad, called Alter Ego, has Carly tearing through her closet presumably in search of something more bad ass to wear. She finds the black leather motorcycle suit and off she goes atop a motorcycle.

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by Steve Hall    Apr-16-12    
Topic: Brands, Campaigns



Dubstep Sensation Marquese Scott Dances For Peugeot

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We're not usually fans of the forced application of cultural trends onto advertising but we really like this new Initials Marketing-created, Rubber Republic-produced work for Peugeot. The one take, one shot four minute video opens on an empty parking garage. We then see 29 year old dubstepper Marquese Scott, aka Nonstop, grooving to Rudimental ft. John Newman's Feel The Love.

The camera follows Scott and slowly pans 360 degrees around the garage. Part way through, we catch a glimpse of the Peugeot 208. The panning ends on a wall which reads, "Let Your Body Drive," the name of the campaign.

Wonderful work. It's not overly commercial. It freely highlights Scott's skills as well as subtly delivers a commercial message. The work may never achieve the 42 million views Scott's famed Pumped Up Kicks video received but it's got over 25,000 views in one day. Not bad.

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by Steve Hall    Apr-13-12    
Topic: Brands, Celebrity, Trends and Culture, Video



Today is National Cheese Fondue Day

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If any brand can, on a whim, make up a national holiday then it should be no surprise we end up with the likes of National Cheese Fondue Day. Yup, National Cheese Fondue Day. Courtesy of The Melting Pot which...wait for it...is a cheese fondue restaurant chain.

Today, April 11, is National Cheese Fondue Day and The Melting Pot is offering free fondue to the first 25,000 people who sign up for the brand's Club Fondue. Red Tettemer + Partners-created print ads, POP, social and digital advertising support the event.

by Steve Hall    Apr-11-12    
Topic: Brands



Nike Football Will be Epic!!!!!!!!!!!

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"This is the first chapter in a new kind of speed. The kind of speed that pushes boundaries and powers BeastMode. And there's plenty more to the story, if you can keep up. Fast is Faster. More to come on 4.26"

Oh please. It's just a fucking sneaker, people!

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by Steve Hall    Apr- 9-12    
Topic: Brands



Four Reasons Not to Buy A Scion iQ

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There are so many things wrong on so many levels with this new Scion iQ campaign. But first, the gist of the campaign. To tout the fact that despite the iQ's small size four adults can still fit in the vehicle, four commercials feature four groups of people in the car eating donuts and drinking milk while the vehicle does...ahem...donuts in a donut shops' parking lot.

So what's wrong with the strategy? Aside from the fact, it's fun to watch people get tossed around a car while trying to eat, is it really smart for the brand to associate itself with what's being communicated in the ads - unsafe driving? Yea, yea, yea. We all know...don't try this at home. But you know, sadly, there are just enough idiots in this world who will see this, try it, crash and then try to sue Scion for their idiocy.

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by Steve Hall    Apr- 5-12    
Topic: Brands, Campaigns, Creative Commentary, Opinion



Wendy's Distances Itself From Pink Slime

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So the whole Pink Slime thing? Gross, right? Or just another form of food. Either way, Wendy's wants us all to know it'e never used the stuff in its burgers and never will.

by Steve Hall    Mar-30-12    
Topic: Brands



Perhaps Nike Should Have Convinced Women to Cheat

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Reebok recently caught flak for their ad campaign which encouraged men to cheat on their girlfriends instead of their workout. Perhaps the ads would have been better received had they targeted females, since Reebok is actually the number one brand for adulterous women according to a recent poll by AshleyMadison.com. Of course, this research should be taken with a grain of salt since AshleyMadison, much like PETA, will do just about anything for publicity.

According to the research, which named the top 5 preferred brands of running shoes amongst AshleyMadison customers, men who wear Nike and women who wear Reebok are most likely to cheat.

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by Steve Hall    Mar-28-12    
Topic: Brands



King Arthur Discovers Internet, Sony Borrows GE Tagline

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- Ever watch Mayim Balik in Blossom? Now you can see her in an Old Navy commercial. Along with Joe!

- King Arthur Flour discovers the internet. And gives a sales pitch for Chrome.

- So here's McCann's new work on Sony's first global brand campaign. Borrowing from GE, the new tagline is "Made of Imagination."

- Live in London? Hate waiting for trains? Wish you could put that wasted time to better use? Well, there's an app for that.

- As Boston-based Gearon Hoffman winds down operations, Allen & Gerritsen will take on duties for previous Gearon Hoffman clients Boston Interiors, Bank Rhode Island and Museum od Science.

- So some think Demi Moore had a bit too much Phgotoshop work done to her for her latest Helena Rubinstein campaign. What do you think?

- Automotive financing isn't the sexiest product out there but creative content agency BON did a nice job with it.

by Steve Hall    Mar-27-12    
Topic: Brands










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