Parker Bullshits, Ads Suck, Hyundai Un-Hyundais

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- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.

- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.

- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.

- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.

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KFC Makes Hunger Strike Game, and That's All We Can Say About It

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We're a little confused about this new game, dubbed Hunger Strike, for KFC. At first we thought it was like Pac-Man, but there don't appear to be any enemies to either run from or eat. Then we thought maybe it might be more esoteric, like this game, but no; the graphics don't really do anything, and the music is frozen in a hellish loop.

We just know we keep losing, and we don't understand why, so now we feel resentful toward chicken.

by Angela Natividad    Sep- 7-07    
Topic: Bad, Brands, Games, Online



Look, a Volvo Scavenger Hunt!

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70 Volvos are hidden in a bunch of beautiful but rugged places and according to this subsite it is your responsibility to find out where. (Despite the daunting sound of the task and the lameness of going Volvo-hunting, clues and a Yahoo! Maps integration help the process along.)

More interestingly, is it just us or is the music for the subsite a throwback to the score for Vanilla Sky? It's probably just us.

by Angela Natividad    Sep- 6-07    
Topic: Brands, Online, Promotions



Apple Gets Media Pwnage on New NBC, Amazon Deal

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Shortly after its embarrassing Friday spat with Apple, NBC developed a similar relationship with Amazon TV.

One of the biggest points of the Apple/NBC disagreement was Apple's insistence that NBC wanted to raise its costs per episode to $4.99. NBC said this wasn't true, and the REAL issue was Apple's refusal to sell episodes in package sets.

Well, regardless of who you believed then, NBC put its money where its cavernous mouth is and developed a relationship with Amazon TV's Unbox. Episodes are still going for $1.99 ("Up yours, iTunes!") and customers who buy complete seasons get a 30 percent discount.

Nothing like a public mud-fight to get the blood pressure up. Think we can talk them into solving future disputes election '08 style?

by Angela Natividad    Sep- 5-07    
Topic: Brands, Online, Television



Old School Wendy Isn't Crazy About Manly Doppelganger

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The man in the pig-tailed wig is probably the best thing that's happened to Wendy's, having achieved improved recall in eight weeks versus 18 months with a previous campaign. But the muse of all the hubbub, Melinda Lou "Wendy" Thomas herself, isn't enjoying the ride.

Advertising Age reports that Melinda, who studied marketing at the University of Florida, auditioned as herself for the new campaign, but spokesman Bob Bertini said resulting consumer response was "not positive."

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by Angela Natividad    Sep- 5-07    
Topic: Brands, Celebrity, Strange



As Long as There are Strangers to Detain, There Will be Wirebreakers

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For its S9 headphones, Motorola's Wirebreakers leap back into the streets, accosting cheerleaders, bus patrons, library-goers and general loiterers with their love of dance.

It's cute and all but we are so tired of the Wirebreakers thing. It must suck to be milling around minding your own business, when some bug-eyed kid pops out and forces you to sit there with a frozen grin on your face until he or she has stopped wilding out in front of you.

Thankfully, behind a monitor we don't have to smile.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Guerilla, Promotions



Snickers Sheds Homophobe Vibe with Plethora of Burlies

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Snickers is replacing its "Most Satisfying" tagline with "Feast," a move introduced by five new ad characters: a king, a Viking, a Pilgrim, a Polynesian and a Roman, which are all supposed to teach us a thing or two about glorified gluttony.

Check out the spot here.

Like a pubescent teen that acts extra-manly to keep people from thinking he swings the other way, the burly new focus will hopefully guide thoughts from the unfortunate Super Bowl ad incident, when people freaked out over those two guys tonguing over their last bit of that most satisfying candy bar.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Commercials



Maggie Gyllenhaal Sexes Up (Down?) Agent Provocateur

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When we think of Maggie Gyllenhaal, the first thing that comes to mind isn't usually an Agent Provocateur campaign full of black lingerie and provocative sexual imagery. Granted, she did offer herself up as an office fantasy to James Spader in Secretary and played a trampy, hardnosed, harlot-like, character in SherryBaby but we still think of her as the wise-ass younger sister to real-life brother Jake in the atmospherically fantastic Donnie Darko. So it is with a bit of WTF we react to her appearance in the lingerie maker's latest campaign.

In the campaign, she seems to carry an air of 20's flapper but that's crossed with a dose of S&M, coy cuteness, subservient subjugation and playful elegance. It's got something for everyone.

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by Steve Hall    Sep- 4-07    
Topic: Brands, Campaigns, Celebrity, Racy



Dolce & Gabbana Slip Leather-Clad Power into Hands of Emaciated Dominatrixes

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Why do we waste time pondering the suggested denigration of women in JBS or Sisley ads when Dolce & Gabbana has always made such an easy target?

It turns out that this season's series of ads are meant to take D&G's usual array of contorted femmes and put them in positions of empowerment - with chrome corsets, thin whips and naked man slaves.

Thank you, D&G, for realizing our dearest fantasies.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Magazine



Playtex Lifts and Laughs, Leaves Lasciviousness Behind

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Perhaps one of the most unsexy bra brands is doing exactly what an unsexy bra brand should do. It's talking about the mundane, utilitarian purpose of a bra. While Victoria's Secret goes on and on about it's intimate apparel, Playtex, along with brands like Bravissimo, is has left the coy, playful, tantalizing, metaphor-ridden approach behind and has focused on what a a bra actually does: comfortably supports the part of a woman's body that needs supporting.

Granted, this no-nonsense approach isn't new even for the company that pioneered bra advertising on TV way back in 1954 but the company has updated, modernized and uniquely positioned its brand to...oh, who are we kidding? We just wanted to write about bras again. OK, who else has got a recently launched bra campaign we can use to fill our daily salaciousness quota here at Adrants?

by Steve Hall    Aug-31-07    
Topic: Brands, Campaigns










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