Diesel is really good at developing fairly coherent creative ideas and then half-assing them. For its Fuel for Life thing, which we kind of mentioned here, the gritty-chic company takes its "For successful living" slogan and applies it to a perfume (the aforementioned Fuel for Life).
Then it pimps out its homepage with all this busy-as-shit promotional material - most of which Adverblog valiantly tries to cover.
But what really ticks us off is the Italian model who greets us at outset with the burning rhetorical question, "Are you alive?" And he never stops asking. He keeps asking.
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In an unfortunate and amusing product naming mishap, German company TrekStor had named one of its MP3 players i.beat blaxx. upon realizing the not so nice meaning of that product name, the company has since switched the name to a less culturally agitating and more simple blaxx. One wonders who looks at this stuff before it goes out?
Maybe Hanes is a little sexier than we thought. The company has enlisted the aid of four relatively cute girls (dubbed The Comfort Force) to ask strange men to change their underpants. Clever. We do that all the time to no positive result, but then again we've never organized ourselves into a coalition.
See campaign site here.
Push the envelope further, Hanes - have said Comfort Force test the aerodynamics of your product at a local concert. We're sure small-time band geeks would appreciate having (clean) panties thrown at them.
We're glad Subaru never tries to depict its Impreza as a super-sexy or even very fast car, because the only thing it really has going for it is its intellect. It's like that well-read but ugly girl in grade school.
Thus leveraging its best quality, this new ad for the Subaru Impreza has been cleverly titled "Peel Out." And instead of showing self-gratifying cuts of a Subaru burning precious tire across concrete (we actually can't even imagine that), it shows a Subaru jumping through pages of magazines after some drivers magically "peel out" of one.
There's probably more to it than that because the pressie was really long and gushy, but then we thought, if we need reading material to "get" a commercial, what the hell's the point?
- EVB has put together MLS Represents for Adidas. Each MLS U.S. soccer team has been paired with 13 originally created anthems which can also be turned into music videos by fans.
- Seemingly to protect its brand, China Airlines, following the crash of one of its planes, concealed the plane's logo by painting over it.
- All those Diet Pepsi Max yawning sounds are now conveniently available on Wake Up People. Oddly, if you stuck the word "white" in there, you'd instantly have Daniel Carver's catchphrase.
- On September 18, the PSFK Conference Series will hit LA. Held at the Pacific Design Center, the conference will examine innovation and change in the areas of creative, media, marketing and advertising.
For the elite (or just the super-boughie), Sprint is running a deal on a $10.5 million Blackberry smartphone that comes with a private island. See ad here.
Very convincing.
Would-be island takers are invited to enter their Billionaire Identification Numbers to initiate a money transfer. Meanwhile, poorer users are admonished to settle for the $199 (plus $100 rebate) offer instead.
Those curious about finding out whether the company's really giving away a free island are severely guilt-tripped by a pop-up stating that you better have the assets if you're going to screw around, because if you were really on top of the world you wouldn't be impersonating a rich guy, would you?
The offer sports Sprint's new "Sprint ahead" tagline, but operates with a tone significantly different from its psychedelic last effort. Maybe the slogan should be "Sprint in all directions."
For Mountain Dew, it's not far-reaching enough to be down with street culture. Apparently it wants to be in with the Dirty South too.
A firm called Mirrorball.com has sent us a weird new take on the Green Label Project for Mountain Dew.
Meet Willy the Hillybilly, the face of the drink pre-dating the '60s. One-time tagline "Zero Proof Moonshine" also harks back to Prohibition, which is when the catchy Mountain Dew song in the ad was written.
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To prove to us (and possibly itself) that it is indeed "the world's coolest, healthiest market," Whole Foods has launched a YouTube channel called The WTF? Network, a play on Whole Food's initials (if you just ignore that pesky T).
The channel lives up to its acronym, and not in a super-cool way. The featured, very shaky video follows a girl riding a unicycle around the veggie section of the supermarket. We're sure this was funny as hell for her friends, but it really didn't make us salivate for six organic lima beans at $8 a pop.
Or laugh, for that matter. In fact, the grave frowns we wore for the video's :20 run has begun to hurt our faces.
WTF indeed, Whole Foods?
Considering Energizer's got a stranglehold on the beloved Bunny, an icon in our childhood, it's understandable that Duracell may have trouble competing on the same front.
But a broken clown toy? (Possibly beaten into submission by that rolling pin to the left of it?!??) And we won't even touch the It component. Are you trying to give us nightmares?
Tagline: "Lasts longer, much longer. Sorry." No, Duracell, we're sorry.
Update: Kristof just shot us another ad from the same campaign, which you can check out here. We've just been overwhelmed by fond memories of Mommy screaming "PICK THAT SHIT UP!" in a drunken rage.
Three new ads by Clearasil give us chills, mainly because we think the old school brand is taking a huge positioning risk. But the effort is welcome - we were sick of all those Neutrogena-type spots where Jennifer Love Hewitt tries winning her career back in a towel. (Oh wait, she's since moved up to underwear.)
In this spot, a pubescent boy makes a clear (and wince-worthy) pass at his friend's mom. Here, a girl comes onto a guy while her mom shows him baby pictures. And here, a guy stands up in the middle of an auditorium and tells a speaker it's okay to picture him naked.
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