Zipcar Plays the Tease: Promises Sex, Takes it Away

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We were buggering around on some other ad sites when we came across this set of banners for Zipcar flashing at us.

Under the impression that Zipcar was offering us 350 hours for sex, we were scandalized and a little perplexed.

And then we realized it was giving us two facts. Apparently, according to some average out there in the ether, people spend 350 hours having sex and 420 hours looking for parking.

Armed with this new understanding, we were even more excited: using a Zipcar can nail us that displaced 420 hours (for sex)! Then we thought, wait. Driving a Zipcar won't win us more down-and-dirty time; it'll just ensure that we don't have to pay for that time (parking is included in the Zipcar deal).

Half-heartedly we thought, well, that's almost as good as sex. But no, it isn't.

by Angela Natividad    Aug- 8-07    
Topic: Brands, Online



Petco Goodies Give Peppy Pets (Possibly Too Much) More Energy

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We can't even count the number of times we've been dragged to some canine haven by an overzealous pet, so this new ad by Petco, brought to us by good old Brentter, definitely struck a sappy chord.

We were jarred back into reality by the voice and branding message at the end, though. It just didn't jive well. The guy sounded like a hard-boiled narrator for an energy drink - you know, like this, except ever so slightly less intense.

That bold-ass font didn't help matters either.

by Angela Natividad    Aug- 7-07    
Topic: Brands, Commercials, Television



Levi's Targets Gay Community with Equal-Opportunity Ad Production

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Advertising Age drew some attention to an effort by Levi's to strengthen its clout in the gay community by producing an ad twice - once for the straight community, and once for the gay one. The gay one ran exclusively on MTV's Logo network (which, unless it branches out, sounds like it's probably getting less play than the hetero version).

As always with Levi's the production is clean but the concept is wrongfully credited for being the first to do the gay/straight coin toss with human beings.

Orbitz, noted by Ad Age for having done this with marionettes, also produced a set of thematically gay and straight ads with human beings.

Oops.

by Angela Natividad    Aug- 6-07    
Topic: Brands, Commercials, Television



Target Breezeway Sucks Distracted Onlookers into Light Display

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Visitors to the "top of the Rock!" (er, the Rockefeller building) in NYC may have noticed a really interesting spaceship-type thing on their way back down.

This strange little room, dubbed the Target Breezeway, can apparently sense the number of people wandering mystified in its midst and associates each person with a color that then generates distracting, if not dazzling, reactions along the walls.

Most of us walked around like zombies trying to place our palms on the occasional Target symbol that appeared. Every few minutes, and with enough warm bodies, the Breezeway lights up in a display that would put Times Square at New Year's to shame.

We've always maintained that the best way to ensnare a small population would be to draw them into a secluded space with shiny objects. The Target Breezeway is an ingenious way of demonstrating that possibility.

We were definitely sucked in.

by Angela Natividad    Aug- 6-07    
Topic: Brands, Good, Outdoor



Alltel Rides Mancave Concept for All it's Worth (Not Much?)

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To get the most out of its most current Mancave ad campaign, Alltel launches ... wait for it, wait for it ...

The Mancave.

By manufacturing a sense of animosity allegedly felt by those "other" wireless guys against Alltel, the burgeoning mobile company hopes to lend the sense that it's, if not bigger, then at least more chill than its hopelessly pre-pubescent, nunchuk-toting contemporaries.

Requisite MySpace at WirelessThugz.com. You get the picture.

It's really cool that all these online brand communities are launching to back up these funny little ad campaigns, but how does traffic actually get to any of them? How are they actually leveraged? After the death of bud.tv, we remain nonplussed.

by Angela Natividad    Aug- 6-07    
Topic: Brands, Online



Candystand's Fire and Ice is Total '80s Throwback

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The bitchy thing about Candystand, which has long exhausted its welcome in the Adrants annals, is their advergames are actually really good.

Take this new one called Fire and Ice. With unique characters and quirky music, the game still manages to bring us back to the Super NES days, jumping over turtles and malicious red owls while trying to sate an endless lust for floating coins. We can't trash something we just blew half an hour playing.

Our only problem with it is it lacks that classic Mario speed-running feature. Do you hear us, advergame gods? We want a speed-running feature.

by Angela Natividad    Aug- 2-07    
Topic: Brands, Games, Good, Online



Dell Reviews, Disney Buys Club Penguin, Deutsch Huffs, Sex Still Sells

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- Dell's $760 million account is up for grabs and everyone wants it.

- Disney just gave the three Canadian dads who launched Club Penguin $350 million with another $350 million on the way in 2009.

- Catch Speedo King Donny Deutsch and uber political commentator Arianna Huffington at the Venetian Hotel in Las Vegas September 30 - October 2 when they speak at the Electronic Retailing Association convention.

- BL Ochman tells us how one brand, Kryptonite Lock, has improved its handling of social media outbursts dramatically since 2004 when it was awarded Business 2.0's Dumbest Business Moment of the Year Award.

more »

by Steve Hall    Aug- 2-07    
Topic: Brands, Industry Events, Social, Weblogs



Facebook Rates, Alan Pottash Dies, Butts Covered, Heads Circumsized

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- If you care, Facebook's heretofore "non-existent" ad rates have been leaked.

- Pepsi's Alan Pottash, the man behind many successful campiagns such as Pepsi Generation, Pepsi Challenge and all those celbu-commercials, died July 27 in LA at the age of 79.

- Toto's Times Square bare asses have been covered - quite creatively - following complaints from Reverend Neil Rhodes of the Times Square Church.

- This is what happens when an ad agency with just ten people and three accounts has too much time on their hands.

by Steve Hall    Jul-31-07    
Topic: Agencies, Brands, Online, Outdoor, Policy, Strange, Video



Smirnoff's Multifaceted Purity Message Makes Powerful Statements

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With not so subtle environmental and political commentary, this new JWT London-created commercial for Smirnoff - sent to us by Adrants reader Scamp - just blows away any recent liquor ad - or any ad, for that matter - we've seen in a long time. With amazing special effects and bone-chilling Soviet-style music, the sea rebels against man's carelessness and penchant for war mongering by eradicating itself of human byproduct to illustrate Smirnoff's "extraordinary purification" and deliver its "Clearly Smirnoff" tagline.

more »

by Steve Hall    Jul-31-07    
Topic: Agencies, Best, Brands, Commercials



Gorbachev Lets Loose (or Not) for Louis

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When politics and pop culture meet, it's always a little fun to watch the synergy. Adverlab points us to this spot for Louis Vuitton, which slid from the Lolita-esque Scarlett Johanssen series to a celebrity survey that includes Mikhail Gorbachev, the Soviet Union's first (and last) president.

The New York Times observes that Gorbachev "appears the last comfortable [...] holding on to a door handle, as if the bag contained polonium 210."

Upon examining Gorbachev's expression, and then the bag, we've concluded there's definitely not a bowling ball in it. (Although it may well be perestroika.)










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