When Brand Equity Starts Running Low, Distract the Crowd in Technicolor

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We can't shake the sense that there's something really dated - think late '90s - about these mod new Sony VAIO ads (1, 2, 3) by Ignited for Latin America.

Oh, wait. We just figured out why. 1998 was the year Apple came out with its snazzy pick-a-swatch gimmick for the clear and colorful new iMacs, starting with Bondi Blue. That was really hot for back then, but, oh, we need more than color these days to save a flailing brand.

But assuming the product actually were imaginative, the ads also leave something to be desired, and the slogan, "Like no other," was clearly not the result of a "Eureka!" moment.

by Angela Natividad    Jul-23-07    
Topic: Brands, Commercials, Television



In the End, a Chain is Just a Chain is Just a Chain

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Starbucks Gossip pulls this quote from a BusinessWeek piece: "Once the undisputed king of premium brew, Starbucks is suddenly besieged by tough competitors" - the toughest of which is McDonald's.

McDonald's? That's a far cry from yuppie-ville. Just goes to show that no matter how much care you put into picking the best swatches and prettiest cafe art, in the end you've still got the Golden Arches to reckon with - the dowdy Wal-Mart of fast food.

What, did you think the world was a romantic place?

by Angela Natividad    Jul-20-07    
Topic: Brands, Trends and Culture



American Apparel Out of Racy Ad Ideas

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According to Copyranter, American Apparel has run out of ideas. No longer toying with masturbation, foot fetishes or witty word play, the retailer is left with nothing but women bending over while wearing tights. Comparatively, this recent ad is so tame it could almost be mistaken for and American Airlines ad.

by Steve Hall    Jul-19-07    
Topic: Bad, Brands, Campaigns, Racy



Curbing Extremities, Y! Personals Oozes Casual Confidence

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Imagine for a second that dating sites are people. There's something to be said about a dude that just seems comfortable in his own skin as opposed to one that's constantly changing tacks.

Ad text on this simple Yahoo! Personals piece reads, "If you're ready to settle down, but not ready to grow up ... then you're ready to meet someone on Yahoo! Personals."

Simple. No boob-tacularity or cock jokes. No cheesy love hook or douchey common interest talk (the ad equivalent of "Hey baby, what's your sign?").

And it works.

by Angela Natividad    Jul-19-07    
Topic: Brands, Online



Australian Virgin Mobile Campaign With Flickr Photos Stirs Debate

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There's a storm brewing over Virgin Mobile's use of a Creative Commons-covered photographs from Flickr users in a recent Australian print campaign. While Virgin Mobile clearly notes in the ads, created by Glue Society, where the photographs came from, some are concerned the people in the ads should have been given the chance to sign a model release and the Flickr users and photographers should have at least been asked permission to use the photographs.

With everything just a right click away, the issue of fair use, attribution, copyright or whatever name you want to apply, is a slippery slope indeed. Three days ago, one Flickr user who, apparently, has legal connections says he's sent a cease and desist letter to Virgin Mobile but has not yet received any acknowledgment regarding the letter. Flickr users, including the older brother of one of the girls who appears in one of the photos, are debating the issue here.

We've contacted Glue Society for comment and will report any response we receive as soon as we receive it.

UPDATE: Following an avalanche of complaints, Virgin Mobile has canceled this campaign.

by Steve Hall    Jul-19-07    
Topic: Brands, Campaigns, Consumer Created, Policy, Social



Transparency Police Bludgeon Blu-ray Backers, Backers Relent

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Oh how those faux blog-loving marketers will never learn (until, of course, they're pummeled by transparency police. Read on). Attention, marketers. Repeat after us: "The consumer is not an idiot. The consumer in not an idiot. The consumer is not..." OK? Good. Now that you're all cured, let's all revel in the glory of faux-lover supreme, our friends over at Sony who, along with several other movie studios and companies, has just launched Hollywood in Hi-Def, a site that praises the visual and aural deliciousness of high definition DVDs.

more »

by Steve Hall    Jul-16-07    
Topic: Bad, Brands, Weblogs



Sisley Ad Brings New Meaning to the Term, 'Coke White'

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Animal New York pointed us to this new Sisley ad by Zoo Advertising, Shanghai. Across the bottom of the brand are the words "Fashioin Junkie."

Irritation over the misspelling of "Fashion," and consequent suspicion of the ad's legitimacy, aside, Sisley is typified for the poetic license it exercises to put women in compromising positions, examples here and here. We're clearly not in the same neighborhood as cause-toting sister label Benetton anymore.

But hey, this is no time to preach the message. Clever use of the credit card in the spot, considering the nicely-carved coke-white dress probably cost as much as a nicely carved couple ounces.

UPDATE: In the comments section, a note from Sisley states these images are not the approved work of the company. Um, right. Is that why it took them so long to make this comment?

by Angela Natividad    Jul-11-07    
Topic: Brands, Poster



Perrier Nails Left-of-Center in the Bullseye

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In hopes of winning points with the edgy and the tongue-in-cheek, Perrier launches Show Me Perrier.

The site works a little like Stumbleupon. You click on the Perrier logo (which, instead of "Perrier," says "Sexier") and it brings you to a new Web destination without driving you out of the Perrier site. Then you rate the content or contribute your own site to the mix.

more »

by Angela Natividad    Jul-10-07    
Topic: Best, Brands, Online, Poster



Sears' Die Hard Click-to-Call Doesn't

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We're thinking if Sears were to partner with eStara on a click-to-call, battery promotion project, the two might actually want the thing to work. Perhaps, we just caught them at a busy time. Although, we wonder how many people are really buying batteries at 12:30 AM. It's all working fine now but it's random glitches like this that insure POTS (plan old telephone service) will always have a place in this world.

by Steve Hall    Jul-10-07    
Topic: Bad, Brands, Online, Tools



Inflatable Push Pins Mark Seattle Hot Spots For Microsoft Maps

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Created by Wexley School for Girls to promote its Live Search Maps, Microsoft has launched the Pushpin Project, a program that recognizes favorite bars, restaurants, and local businesses by affixing an 8 foot by four foot inflatable push pin to the location. We're guessing it's all to make the online search service a bit more real world useful. Of course, any push pinned location is then added to a Live Search Map where Seattle residents can keep tabs on what's supposedly cool.

by Steve Hall    Jul-10-07    
Topic: Brands, Good, Guerilla, Outdoor










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