It's a rare thing when marketers get pissed-off about the appropriation of meaningful symbols to sell stuff. Isn't that, like, what we do?
But the Beatles and the Vietnam war (particularly in the context of our current overseas "disagreement") are somewhat sensitive topics. So if you're going to use "All You Need is Love" to push diapers, expect to be swathed in shit.
See the first spot for All You Need is Luvs. We have to admit it's sort of cute.
In defense of its use of the Vietnam-inspired tune for a Luvs Deluxe campaign, Mark Rolland of Saatchi & Saatchi said, "The song itself was chosen to help create a stronger connection to the Luvs brand and awareness of its core benefit--leakage protection for less."
Stick to ripping IKEA ads, man.
With the help of video site Blastro, which specializes in pandering to the brand-spankin'-old Urban Hustlers demographic, Scion shakes off its Little Deviants to remind suburban "deviants" they're still down with the community.
We have to admit that the interactive room in Block Savvy nails the street aesthetic nicely, and Streetfire, their racer-friendly customization page, brings Scion back to what made the otherwise-unattractive vehicle unique in the first place (its mutability).
But we're otherwise really bored with all this desperate pleading in the direction of hip hop. It's the reason why we liked Want 2 B Square and Little Deviants so much - Scion carved an edgy new personality on its own merits instead of paying Kanye for his. So much for that.
We never get tired of a rip on boy bands, especially when the pith is as thinly-veiled as it is on Fruit Guy Fans, a site for a Fruit of the Loom-sponsored boy band whose costumes are just as fruity as its music.
The concept's actually pretty sound, resisting the urge to go over the top like so many other parodies (or not) tend to. Download MP3s for would-be one-hit wonders like "You Can't Overlove." Our favorite is "Dream."
Thanks Bill for the heads-up and the bad poetry.
We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to be a Magdalene, or maybe a Judas, figure.
We love how the viewer is first slapped with recollection of the Da Vinci original, but beyond that the image merits a good long look. The facial expressions are wildly illustrative. And there don't appear to be chairs or table legs.
We loved that "What are you ... sinking about?" ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.
We haven't seen anything since, but we're thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is "Ken Touched This," a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives - with awkward results.
Hard lemonade beverage-maker VEX has a new ad that mashes Hostel up with horny fruit and a blender.
Developed by GJP Advertising, the ad commits a sin typical of spirits that think highly of themselves: it's way too long. Note Smirnoff and Tanqueray.
On another tangent, don't you kind of want to get drunk and hack at fruit now?
Motorcycle mark Royal Enfield put together a set of prints that, we think, are meant to showcase all the sights you could see from your wizzy wee bike. It's eye-catching and all but somehow negates all the mama's-boy condemnation they so pithily highlighted here.
Or maybe we're reading this all wrong and the concept is all about the big hot masculine motorcyclist penetrating the frilly feminine universe.
See variations here and here.
The prints were developed by Delhi-based Creative Independant 'A,' the same guys who brought us the umbilical cord video we linked above.
For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.
We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.
To be fair, the ending was kind of funny.
In a new historical examination of Frank, Furback" Sack, the inventor of the TuftBeGone body hair removal device, Philips Norelco Bodygroom takes a look back at cultural influences which resulted in the the launch of its own Shaveeverywhere.com phenomenon.
Tribal DDB rep Steve Nesle tells us, "The mockumentary is based on the early history of 'manscaping,' as modeled by some furry 1950s Coney Island guys. Narrated by 'Follicle' Phil Fontana, it tells the story of a character named Sack, who invented an unfortunate device known as the Tuft B-Gone. Hairy guys sprinted through the machine, and 'after the scabs fell off,' Phil says, 'we'd grab a broad and a cold beer and call it a day.'"
We applaud Tribal DDB New York on this one. We actually watched it until the very end and even enjoyed it.
What's going on with this banner ad for EMC? The guy leading that team of dogs looks less like a picturesque Jack London hero and more like, well, a jewel thief.
Probably not the best foot to put forward if you're a document protection firm.