Boy Band Lovers Get Juicy Fix in Fruit Guys

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We never get tired of a rip on boy bands, especially when the pith is as thinly-veiled as it is on Fruit Guy Fans, a site for a Fruit of the Loom-sponsored boy band whose costumes are just as fruity as its music.

The concept's actually pretty sound, resisting the urge to go over the top like so many other parodies (or not) tend to. Download MP3s for would-be one-hit wonders like "You Can't Overlove." Our favorite is "Dream."

Thanks Bill for the heads-up and the bad poetry.

by Angela Natividad    Jul- 5-07    
Topic: Brands, Campaigns, Good, Online



M+FG's 'Last Supper' is Just Too Haute for the Vatican

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We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to be a Magdalene, or maybe a Judas, figure.

We love how the viewer is first slapped with recollection of the Da Vinci original, but beyond that the image merits a good long look. The facial expressions are wildly illustrative. And there don't appear to be chairs or table legs.

more »

by Angela Natividad    Jul- 5-07    
Topic: Brands, Good, Magazine, Poster



Berlitz Bounces Back with Homoerotic Hammer-Time

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We loved that "What are you ... sinking about?" ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.

We haven't seen anything since, but we're thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is "Ken Touched This," a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives - with awkward results.

by Angela Natividad    Jul- 2-07    
Topic: Brands, Commercials



Fruit Massacre on Hard Lemonade Makes for Entertaining Pastime

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Hard lemonade beverage-maker VEX has a new ad that mashes Hostel up with horny fruit and a blender.

Developed by GJP Advertising, the ad commits a sin typical of spirits that think highly of themselves: it's way too long. Note Smirnoff and Tanqueray.

On another tangent, don't you kind of want to get drunk and hack at fruit now?

by Angela Natividad    Jun-29-07    
Topic: Brands, Online



Royal Enfield Motors Penetrate in Pretty Prints

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Motorcycle mark Royal Enfield put together a set of prints that, we think, are meant to showcase all the sights you could see from your wizzy wee bike. It's eye-catching and all but somehow negates all the mama's-boy condemnation they so pithily highlighted here.

Or maybe we're reading this all wrong and the concept is all about the big hot masculine motorcyclist penetrating the frilly feminine universe.

See variations here and here.

The prints were developed by Delhi-based Creative Independant 'A,' the same guys who brought us the umbilical cord video we linked above.

by Angela Natividad    Jun-29-07    
Topic: Brands, Poster



Lululemon's L'Odeur Leaves Something Lovely Wanting

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For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.

We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.

To be fair, the ending was kind of funny.

by Angela Natividad    Jun-29-07    
Topic: Bad, Brands, Campaigns, Online, Strange



Frank 'Furback' Sack The Genesis of Philips Bodygroom

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In a new historical examination of Frank, Furback" Sack, the inventor of the TuftBeGone body hair removal device, Philips Norelco Bodygroom takes a look back at cultural influences which resulted in the the launch of its own Shaveeverywhere.com phenomenon.

Tribal DDB rep Steve Nesle tells us, "The mockumentary is based on the early history of 'manscaping,' as modeled by some furry 1950s Coney Island guys. Narrated by 'Follicle' Phil Fontana, it tells the story of a character named Sack, who invented an unfortunate device known as the Tuft B-Gone. Hairy guys sprinted through the machine, and 'after the scabs fell off,' Phil says, 'we'd grab a broad and a cold beer and call it a day.'"

We applaud Tribal DDB New York on this one. We actually watched it until the very end and even enjoyed it.

by Steve Hall    Jun-29-07    
Topic: Brands, Good, Video



EMC Goes Mush with Burglar at the Reins

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What's going on with this banner ad for EMC? The guy leading that team of dogs looks less like a picturesque Jack London hero and more like, well, a jewel thief.

Probably not the best foot to put forward if you're a document protection firm.

by Angela Natividad    Jun-28-07    
Topic: Brands, Online, Strange



Gigantic Pepsi Beach Ball Gets Tossed Around the World

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Well this is apropos to our current location, sunny (sort of) Miami Beach Florida. Occasionally at the beach (or waiting in line at Disney for that matter) impromptu games of beach ball break out and that's exactly what happens in this BBDO-created Pepsi commercial but on a grander scale. Waaaay grander. As in the world's biggest beach ball ( have a thing for large, round , moving Pepsi logos) getting tossed around the world like some kind of touchy feely United Nations event.

But that isn't to crap on it. No. We like it. We just wonder how what would certainly be a multi-ton aerial ball wouldn't instantly crush the people beneath it as it bounced downward. Oh yea. CGI. Thank God for realism in advertising.

by Steve Hall    Jun-25-07    
Topic: Brands, Commercials, Good



Trojan Gets Orwellian on Our Asses

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While other condom-pushers go voodoo and the French go ... French, Trojan has decided to Evolve - a new campaign that takes on an uncharacteristically serious tack to turn condoms into a de facto aspect of the casual encounter.

The ad takes an Animal Farm kinda twist, except in reverse, depicting boys as pigs until one buys a condom and turns into a yummy hipster man-thing.

It does strike us as a little lopsided, though. Men out there probably couldn't even count on one hand how often a woman has said, "I don't like how it feels with a condom on..."

by Angela Natividad    Jun-25-07    
Topic: Brands, Online, Promotions










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