Royal Enfield Motors Penetrate in Pretty Prints

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Motorcycle mark Royal Enfield put together a set of prints that, we think, are meant to showcase all the sights you could see from your wizzy wee bike. It's eye-catching and all but somehow negates all the mama's-boy condemnation they so pithily highlighted here.

Or maybe we're reading this all wrong and the concept is all about the big hot masculine motorcyclist penetrating the frilly feminine universe.

See variations here and here.

The prints were developed by Delhi-based Creative Independant 'A,' the same guys who brought us the umbilical cord video we linked above.

by Angela Natividad    Jun-29-07    
Topic: Brands, Poster



Lululemon's L'Odeur Leaves Something Lovely Wanting

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For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.

We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.

To be fair, the ending was kind of funny.

by Angela Natividad    Jun-29-07    
Topic: Bad, Brands, Campaigns, Online, Strange



Frank 'Furback' Sack The Genesis of Philips Bodygroom

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In a new historical examination of Frank, Furback" Sack, the inventor of the TuftBeGone body hair removal device, Philips Norelco Bodygroom takes a look back at cultural influences which resulted in the the launch of its own Shaveeverywhere.com phenomenon.

Tribal DDB rep Steve Nesle tells us, "The mockumentary is based on the early history of 'manscaping,' as modeled by some furry 1950s Coney Island guys. Narrated by 'Follicle' Phil Fontana, it tells the story of a character named Sack, who invented an unfortunate device known as the Tuft B-Gone. Hairy guys sprinted through the machine, and 'after the scabs fell off,' Phil says, 'we'd grab a broad and a cold beer and call it a day.'"

We applaud Tribal DDB New York on this one. We actually watched it until the very end and even enjoyed it.

by Steve Hall    Jun-29-07    
Topic: Brands, Good, Video



EMC Goes Mush with Burglar at the Reins

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What's going on with this banner ad for EMC? The guy leading that team of dogs looks less like a picturesque Jack London hero and more like, well, a jewel thief.

Probably not the best foot to put forward if you're a document protection firm.

by Angela Natividad    Jun-28-07    
Topic: Brands, Online, Strange



Gigantic Pepsi Beach Ball Gets Tossed Around the World

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Well this is apropos to our current location, sunny (sort of) Miami Beach Florida. Occasionally at the beach (or waiting in line at Disney for that matter) impromptu games of beach ball break out and that's exactly what happens in this BBDO-created Pepsi commercial but on a grander scale. Waaaay grander. As in the world's biggest beach ball ( have a thing for large, round , moving Pepsi logos) getting tossed around the world like some kind of touchy feely United Nations event.

But that isn't to crap on it. No. We like it. We just wonder how what would certainly be a multi-ton aerial ball wouldn't instantly crush the people beneath it as it bounced downward. Oh yea. CGI. Thank God for realism in advertising.

by Steve Hall    Jun-25-07    
Topic: Brands, Commercials, Good



Trojan Gets Orwellian on Our Asses

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While other condom-pushers go voodoo and the French go ... French, Trojan has decided to Evolve - a new campaign that takes on an uncharacteristically serious tack to turn condoms into a de facto aspect of the casual encounter.

The ad takes an Animal Farm kinda twist, except in reverse, depicting boys as pigs until one buys a condom and turns into a yummy hipster man-thing.

It does strike us as a little lopsided, though. Men out there probably couldn't even count on one hand how often a woman has said, "I don't like how it feels with a condom on..."

by Angela Natividad    Jun-25-07    
Topic: Brands, Online, Promotions



:30 Not Dead, Cannes Goes to Coney, Stern Sued, J&J Robs McCann

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- All those predictions about the death of the upfront? Still wrong. It's looking healthy and on it's way to 9 billion, up three percent from last year. Death of the :30? not this year.

- PricewaterhouseCooper says global web ad spending will hit $80 billion by 2011.

- Even more Cannes idiocy: Wrath of Cannes

- Howard Stern may be sued by weight loss company JEC for disparaging comments he made about Stern regular, Cabbie who is using the product.

- Johnson & Johnson has pulled creative duties for all but one account, Acuvue, from IPG's McCann Erikson, a loss of $90 million for the agency.

by Steve Hall    Jun-22-07    
Topic: Agencies, Brands, Radio, Television



Idiots Illustrate Need For BMW Driving School

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Hmm. Now here's something that's never been done before; highlight and make fun of a bunch of idiots in order to make the viewer feel superior. Oh but wait. In the case of this BMW Driving School promotion, this approach works perfectly. After all, most drivers are a bunch of idiots who think their way of driving is the only way to drive.

BMW wants us to know that, unfortunately, most, if not all, we've been taught about driving is wrong and that their way, above all others, is the best way. No doubt you'll find someone you know quite well among the nine idiots in this video promotion if not someone closely resembling yourself.

by Steve Hall    Jun-22-07    
Topic: Brands, Good, Online, Video



Double Standard Alive And Well With Les Shoppeneboys

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Wouldn't it be nice if, when you walked in to Victoria's Secret (as a guy) and hot, lingerie-clad models where there to help you choose the perfect thing and cleavage-revealing bra for the women in your life? Of course, that's never going to happen because some cause group would get all pissy accusing Victoria's Secret of treating women like sex objects. Oh, and the fact shopping would be the last thing a man would be thinking about in a situation like that.

But, it's perfectly OK for (sort of) hot looking men to dress up in red boxers to help women shop for the man in their life as French clothing store Celio does. No double standard here, right? Oh wait, their French. They have an entirely different set of rules when it comes to the perfectly normal attraction each sex has for the other. In fact, rather than hiding, they celebrate it.

more »

by Steve Hall    Jun-21-07    
Topic: Brands, Opinion, Point of Purchase, Racy, Trends and Culture, Video



Watches Fall From Sky in New VodaPhone Campaign

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Last Sunday at 9:20PM, all 200 UK television stations aired a :90 commercial for Vodaphone which likened the provider's mobile Internet service to saving time by dropping watches and watch parts from London and Glascow's sky. The commercial, voiced by Dame Judy Dench, was created by Bartle Bogle Hegarty.

Also part of the campaign is a homepage takeover effort that, at the same time, the pages of eBay, Google, Pricerunner, MSN, Rightmove and YouTube fold up and turn into a single image of a phone. Digital outdoor boards simultaneously flickered on with the campaign's message at 9PM, 20 minutes prior to the broadcast of the commercial. BBH creative and blogger Simon Veksner brought the campaign to our attention.

by Steve Hall    Jun-19-07    
Topic: Brands, Campaigns, Commercials, Good










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