While other condom-pushers go voodoo and the French go ... French, Trojan has decided to Evolve - a new campaign that takes on an uncharacteristically serious tack to turn condoms into a de facto aspect of the casual encounter.
The ad takes an Animal Farm kinda twist, except in reverse, depicting boys as pigs until one buys a condom and turns into a yummy hipster man-thing.
It does strike us as a little lopsided, though. Men out there probably couldn't even count on one hand how often a woman has said, "I don't like how it feels with a condom on..."
- All those predictions about the death of the upfront? Still wrong. It's looking healthy and on it's way to 9 billion, up three percent from last year. Death of the :30? not this year.
- PricewaterhouseCooper says global web ad spending will hit $80 billion by 2011.
- Even more Cannes idiocy: Wrath of Cannes
- Howard Stern may be sued by weight loss company JEC for disparaging comments he made about Stern regular, Cabbie who is using the product.
- Johnson & Johnson has pulled creative duties for all but one account, Acuvue, from IPG's McCann Erikson, a loss of $90 million for the agency.
Hmm. Now here's something that's never been done before; highlight and make fun of a bunch of idiots in order to make the viewer feel superior. Oh but wait. In the case of this BMW Driving School promotion, this approach works perfectly. After all, most drivers are a bunch of idiots who think their way of driving is the only way to drive.
BMW wants us to know that, unfortunately, most, if not all, we've been taught about driving is wrong and that their way, above all others, is the best way. No doubt you'll find someone you know quite well among the nine idiots in this video promotion if not someone closely resembling yourself.
Wouldn't it be nice if, when you walked in to Victoria's Secret (as a guy) and hot, lingerie-clad models where there to help you choose the perfect thing and cleavage-revealing bra for the women in your life? Of course, that's never going to happen because some cause group would get all pissy accusing Victoria's Secret of treating women like sex objects. Oh, and the fact shopping would be the last thing a man would be thinking about in a situation like that.
But, it's perfectly OK for (sort of) hot looking men to dress up in red boxers to help women shop for the man in their life as French clothing store Celio does. No double standard here, right? Oh wait, their French. They have an entirely different set of rules when it comes to the perfectly normal attraction each sex has for the other. In fact, rather than hiding, they celebrate it.
Last Sunday at 9:20PM, all 200 UK television stations aired a :90 commercial for Vodaphone which likened the provider's mobile Internet service to saving time by dropping watches and watch parts from London and Glascow's sky. The commercial, voiced by Dame Judy Dench, was created by Bartle Bogle Hegarty.
Also part of the campaign is a homepage takeover effort that, at the same time, the pages of eBay, Google, Pricerunner, MSN, Rightmove and YouTube fold up and turn into a single image of a phone. Digital outdoor boards simultaneously flickered on with the campaign's message at 9PM, 20 minutes prior to the broadcast of the commercial. BBH creative and blogger Simon Veksner brought the campaign to our attention.
Bitterness and anger can be a common emotion when it comes to employment issues and the negative treatment co-workers receive from their superiors for issues outside their control. Those are the emotions eight former WPP MEC Interaction employees may be feeling today after having their office in Chicago shuttered by WPP MEC Interaction Founder Alan Schanzer.
According to a source, the Chicago office, which handled the Sears interactive business for four years until Schanzer moved it to his New York office last November has been shuttered. The source tells us the account, originally won five years ago by the New York office, was moved to the newly-created Chicago office four years ago because the account was "a task his team couldn't handle."
While the guy in this Livesavers commercial is being ever so polite to his girlfriend who asks him what a "muffin top" is while sporting one herself, he's doing no service to women who, if they are "muffin top"-prone, should never dress in a manner which would expose said "muffin top" in the first place. Know thy body. Dress appropriately.
Of course, that line of thinking may not quite be in line with the angelic message Livesavers is trying to bestow upon us with this campaign.
"Dude! I got it! since we used that Dumb Dad shit a while back and everyone got all over our asses for it, let's just go back to the hot chick. No one complains about the hot chick. I mean they're everywhere. We'll just have her flip the phone across her chest with a fuck me look on her face and this bad boy will fly off the shelves. Cool?"
Oh wait, this is a Samsung ad, not a Verizon ad. Oops, wrong conference room. Sorry about that.
According to this new Accentmarketing-created Hispanic campaign, an exclusive sponsorship of the 2007 CONCACAF Gold Cup soccer tournament, Pontiac is the new aphrodisiac. Entitled "Designed for Seduction," the TV campaign will also incorporate an online promotion, "The Pontiac Play of the Game," which lets people vote for the best tournament play to win prizes.
Explaining the campaign's approach, Pontiac Marketing Director Mark-Hans Richer (or whoever wrote the press release) said, "For fans of the Gold Cup competition, passion for their favorite teams is everything and we wanted to be a part of that. Our latest 'Diseñados Para Seducir' campaign takes that same level of passion and applies it to sleek, sexy performance vehicles."
Ah, yes. Pontiac. We Build Excitement.
You can count on car dealers for two things. Smarmy sales tactics and advertising that's really, really good or really, really bad. AdFreak points us to Mesquite Texas Hyundai dealer Absolute who adapted 2 Live Crew's Me So Horny for their own purposes in the form of Me So Horny, a car dealer jingle that lives quite comfortably on the really, really good end of the quality spectrum.