Last Sunday at 9:20PM, all 200 UK television stations aired a :90 commercial for Vodaphone which likened the provider's mobile Internet service to saving time by dropping watches and watch parts from London and Glascow's sky. The commercial, voiced by Dame Judy Dench, was created by Bartle Bogle Hegarty.
Also part of the campaign is a homepage takeover effort that, at the same time, the pages of eBay, Google, Pricerunner, MSN, Rightmove and YouTube fold up and turn into a single image of a phone. Digital outdoor boards simultaneously flickered on with the campaign's message at 9PM, 20 minutes prior to the broadcast of the commercial. BBH creative and blogger Simon Veksner brought the campaign to our attention.
Bitterness and anger can be a common emotion when it comes to employment issues and the negative treatment co-workers receive from their superiors for issues outside their control. Those are the emotions eight former WPP MEC Interaction employees may be feeling today after having their office in Chicago shuttered by WPP MEC Interaction Founder Alan Schanzer.
According to a source, the Chicago office, which handled the Sears interactive business for four years until Schanzer moved it to his New York office last November has been shuttered. The source tells us the account, originally won five years ago by the New York office, was moved to the newly-created Chicago office four years ago because the account was "a task his team couldn't handle."
While the guy in this Livesavers commercial is being ever so polite to his girlfriend who asks him what a "muffin top" is while sporting one herself, he's doing no service to women who, if they are "muffin top"-prone, should never dress in a manner which would expose said "muffin top" in the first place. Know thy body. Dress appropriately.
Of course, that line of thinking may not quite be in line with the angelic message Livesavers is trying to bestow upon us with this campaign.
"Dude! I got it! since we used that Dumb Dad shit a while back and everyone got all over our asses for it, let's just go back to the hot chick. No one complains about the hot chick. I mean they're everywhere. We'll just have her flip the phone across her chest with a fuck me look on her face and this bad boy will fly off the shelves. Cool?"
Oh wait, this is a Samsung ad, not a Verizon ad. Oops, wrong conference room. Sorry about that.
According to this new Accentmarketing-created Hispanic campaign, an exclusive sponsorship of the 2007 CONCACAF Gold Cup soccer tournament, Pontiac is the new aphrodisiac. Entitled "Designed for Seduction," the TV campaign will also incorporate an online promotion, "The Pontiac Play of the Game," which lets people vote for the best tournament play to win prizes.
Explaining the campaign's approach, Pontiac Marketing Director Mark-Hans Richer (or whoever wrote the press release) said, "For fans of the Gold Cup competition, passion for their favorite teams is everything and we wanted to be a part of that. Our latest 'Diseñados Para Seducir' campaign takes that same level of passion and applies it to sleek, sexy performance vehicles."
Ah, yes. Pontiac. We Build Excitement.
You can count on car dealers for two things. Smarmy sales tactics and advertising that's really, really good or really, really bad. AdFreak points us to Mesquite Texas Hyundai dealer Absolute who adapted 2 Live Crew's Me So Horny for their own purposes in the form of Me So Horny, a car dealer jingle that lives quite comfortably on the really, really good end of the quality spectrum.
Sometimes a return to basics can be as glamorous as when they first appeared. Consider what an event it was to see Gone with the Wind in the theatres, way back when. Consider what an event it could still be.
To be fair, Patron isn't an epic love story. But rightfully, it leaves epic tales to Smirnoff and dazzles us old-school, in Hollywood of all places, with this star-lit changing billboard.
First part at left, second part here.
Draft FCB had its fist around the BullsEye BBQ Sauce account for awhile, and this is one of the concepts its creatives put together. We don't know if it actually made "legit" commercial status but we really don't care, considering we like it anyway.
Indie drummer Dave Suycott wilds out on a set of grills piled with steaming-hot meat. It reminded us of those Chili's babyback ribs ads from the '90s, because how often does anybody ever mix meat and music? It's a combination that needs more play.
Back in April, we reviewed a new campaign from Iceland vodka maker Reyka Vodka. It was quirky. It was different. It was really good. And, as we wrote, the campaign was "oddly transfixing in a 'wow, this doesn't look like an alcohol ad' sort of way."
Upon receiving a sample of the product and, of course, drinking it, we are pleased to report the vodka itself is oddly transfixing in a "wow, this doesn't taste like your usual, everyday vodka" sort of way. Simply, it's really great stuff. It has a flavor but, as the ad campaign touted, it's distinctly vodka tasting as opposed to some of the high end vodkas that have been "smoothed" so much, they taste like nothing at all.
- Google has launched Placement Performance for AdWords providing advertisers detailed information on how each site within their buy is performing.
- TNS Media Intelligence has revised its 2007 ad forecast downward from a previously predicted growth rate of 2.6 percent to 1.7 percent.for a total spend of $152.3 billion within the media it measures.
- Oh JWT, how we feel for you. It seems Ford doesn't think it's getting all it can from the agency and has reached out to two WPP sibs for new ideas. We said it last year; your move was not bold.
- Well this is logical. Since television rations are sliding downward because of new Nielsen metrics discovering reduced viewing levels, the networks want brands to pay even more for even less during this year's upfronts.
- Copyranter thinks Strawberry Frog's new self promoting "t-shirt test" ad is properly filed under his "agencies are stupid" category.
- Personal Life Media CEO is featured on DoubleClick's NerveCenter series to discuss the world of social marketing.