We're taken by the infectious pulse of this Spanish Nike ad by Villarosas and production team Agosto. Dubbed Momentum, it showcases an underground battle between famous sports stars, flanked by gypsy drummers.
The audience, which ranges in flavor from urban grit to the polished elite, share a proud-faced intensity that pretty much embodies the emotional Nike ethos.
The press release calls "Momentum" a recognition to "the optimum moment that Spanish sport enjoys." Nice way to put it.
Translation of the closing challenge: "Are you brave enough to be the next?"
For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.
This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.
To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."
In case you wondered what happened to Buddy Lee, he's taking advantage of his height and conducting ass inspections.
This winning spot demonstrates for maybe the umpteenth time that most anything can be sold with a whole lot of ass and a whole lot of tacked-on moan tracks. And while we've never felt inclined to see another person's southern comfort that close, we're sure somebody got off on it, which means the ad wasn't completely for naught.
Dude what is with the tent camera?
Under the playful slogan "Where's the Angus," Jack in the Box released an ad in which Jack shows JITB employees where sirloin is located on a cow.
In the ad, one employee points out that the competition is selling Angus Burgers and asks where "the Angus area of the cow" is located. After a pause, the puzzled Jack, standing beside the, uh, rear region of the illustration, says, "I'd rather not." End spot with the usual brand roll-up.
But the cute schoolyard poke is not the funniest part. Apparently the butthurt (read: peevishly pissed-off) CKE Restaurants, whose Carls Jr. chain pushes the Angus, is taking Jack to court.
The paperwork claims the ad (and others under the same slogan) creates "The erroneous notion that all cuts of Angus beef are derived from the anus of beef cattle."
Before you point and laugh, step back and remember how upset you felt when some boy looked at you and asked if you had a pencil sharpener. And you totally fell for it. Then and only then can you fully conceive of the private angst the Angus-pushers must be suffering.
See ad at MSNBC.com.
To demonstrate the super-awesomosity of its Fabia, Skoda lets users watch them build one.
Out of cake ingredients.
We've never felt more inclined to run a hand across the hood of a vehicle and hope against hope that the finish will come off. Plus, there's something so psychologically soothing about Poppins. Thanks Shedwa for the good word.
You know how much we love games. Find Altoids' Sindy in a game built right into Google Earth. We were never superkeen on Carmen Sandiego, but Sindy probably won't have trouble inspiring a chase.
Nice to see Altoids is over its frightening identity crisis. We salute you,
Hal Riney WDDG (oops, sorry about that, guys).
The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.
Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.
UPDATE: Surprise, surprise. They're fake. Yawn.
Can we put these somewhere on the packaging?
1. Skittles may encourage kinky roleplaying behaviour. "Be a bike, baby, be my bike. And I will bring you to heaven."
2. Skittles may actually be steroids. They both start with S and they're also both plural. Hey, it's an easy mistake to make.
3. Skittles may lead to violent tearing-asunder of world-as-we-know-it.
These new ads for Skittles created by TBWA, Toronto made us not want to have seconds. Outcomes take a turn we don't want to make after the titillating first handful.
We much prefer the Little Lad with the little dance and the I-hate-life! expression. He was so tame in comparison. What happened to that guy?
We're trying to decide what we can say about this ad, short of "Corona makes Jumanji." But no, we can't think of anything.
If you drink Corona, you will have Jumanji. Or screaming orgasms. Hopefully not both at the same time.
Based on its last pair of efforts (1, 2) we decided that ad-wise, Audi's getting pretty - and flippant too, a quality that's lost in luxury car ads that get by on status alone.
Venables, Bell & Partners, San Francisco and production company OUTSIDER USA got together to continue the trend with a couple of new spots.
Moments for the Audi TT plays the tease with meaningful moments cut tantalizingly short, smugly signifying that while you can't get much done in .02 seconds, you can at least change gears. Really, really fast.
Parking is a spot for the A4. The action and length betray an unmistakable fuck-you to marks like Lexus, which features parking assistance technology.
In the world of high speed and hot bumpers, Audi's positioned as the innocuous-chick-turned-hot-bitchy-babe, and everyone wants to like her anyway.