Weiden + Kennedy Wins CareerBuilder Account

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The tipsters have spoken. First to George Parker. Now to Adrants. It seem the idiots over at CareerBuilder who fired Cramer-Krasselt apparently because its Super Bowl ad didn't place the the wholly unscientific USA Today Super Bowl ad poll have awarded their account to Wieden + Kennedy. Good luck guys. Hopefully, you'll convince the intelligence-challenged CareerBuilder folks there's far more reliable studies out there to determine ad effectiveness.

by Steve Hall    Jun- 4-07    
Topic: Agencies, Brands



Campaign Launched to Save Ford's Marketing

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Boston area marketer Kevin Glennon, in response to an article he wrote about Ford's marketing which received hundreds of responses but none from Ford, has launched Helping Hank, an effort to convince Ford to make an actual Bold Move: hire him as its Chief Marketing Officer. More than a ploy for employment - which Kevin doesn't need having launched his own successful business years ago - Kevin has written a letter to Bill Ford calling his attention to the article he wrote in which he urges Ford to think differently and offers up such suggestions as partnering with Lowe's and/or Home Depot to provide a Zipcar-like rental service.

Whether it's crazy or brilliant, you can decide for yourselves as Kevin has set up a full blown online campaign and weblog to support and continue his efforts towards improving Ford's marketing efforts. If we didn't know Kevin, we'd figure this was some sort of elaborate stunt blog marketing efforts so favored by some ill informed brands a few years ago but it's not. It's an honest effort by a smart guy who thinks he can improve a companies marketing. Only you and Bill Ford can decide if the effort is worthy.

by Steve Hall    Jun- 4-07    
Topic: Agencies, Brands, Good, Weblogs



The London Olympic 2012 Logo Trashed, Questioned, Praised

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Creativity is subjective at best but we think we'll have overwhelming support when we say the newly released London 2012 Olympic logo sucks. On the other hand, creativity is subjective at best but also we think we'll have overwhelming support when we say the newly released 2012 Olympic logo is brilliantly infused with modernity of motion and the mastery of motivation. You choose. We can't.

Viewing the logo, designed by Wolff Ollins, initially caused an immediate WTF? Letting the logo sink in while viewing the illustrative brand video behind the logo causes an entirely different reaction. The support for the brand direction could have easily gone down the ill but well traveled road of Olympic fist pumping, rather it quite eloquently examines what motivates humans to achieve. Interestingly, it wasn't for quite some time, we realized the logo's imagery visually represents the numeric date 2012.

more »

by Steve Hall    Jun- 4-07    
Topic: Best, Brands, Creative Commentary, Opinion, Worst



Cuervo Can't Be Taken Seriously, Even When It's Trying Really Hard Not to Be

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This intentionally campy Cuervo season campaign takes jabs at Sportscenter but fails to be funny on its own. Plus, the Game Game sucks and everything takes too long to load. The tickers suck too.

Well, the idea was funny in theory.

Cuervo Season = Fail.

by Angela Natividad    Jun- 4-07    
Topic: Brands, Online



New iPhone Ads OMG!!!

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If there's one thing we can say about Apple, we'll say it knows how to set the stage. iPod ads feel completely different from Mac ones without deviating too far from the ruling Apple geek-meets-hipster-osity.

With that in mind, the prospect of seeing the new iPhone ads was really exciting, especially since the debut draws near and the bar was set so high with the nostalgic Oscars piece.

Check them out here: Never Been an iPod, How To, Calamari.

Though the style was a little too minimal (did some kid bang out that tune?), by the third ad the whole concept had grown on us. Like, really. Like, check out the functionality on that sexy beast.

We only wish they'd shown off that spinning-straw-into-gold component we keep hearing about from friends who jizz all over our shoes before they're even done saying the word "iPhone."

by Angela Natividad    Jun- 4-07    
Topic: Brands, Commercials, Good



Between Films, Scorsese Works for AmEx

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Voila: an American Express ad for The Members Project, resulting from a collabo between Lost Planet and Martin Scorsese, via Ogilvy. It is surprisingly likable.

Poking fun at self-satisfied cause-whoring like Gap (red) and Kenneth Cole's Are You Putting Us On?, the spot includes Ellen, Andre Agassi and Sheryl Crow, sitting against a generic backdrop and admonishing the sympathetic to go forth and make a difference.

For those whose ears automatically perked up at Scorsese's name, there's no gunning-down for the cause. But amid the usual vagaries about doing your part, a casually-dressed guy (Tim from the office next door!) suddenly walks across the shot and points out the importance of keeping Lake Winnipesakee clean.

This sparks confusion between the stars and a general, if hesitant, admission that Lake Winnipesakee is probably worth keeping clean.

The spot ends with an empty stool and the usual closing jibjab about submitting your idea to website X. The winning entry gets not $10,000 (the going idea rate) but a whopping $5 million, which may mean this contest is actually worth someone's while.

by Angela Natividad    Jun- 4-07    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Watching CNN Will Warn You, Distract You While Robbers Clean House?

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Our first reaction to this Turkish CNN ad by DDB&Co., Istanbul, was "Hey, they're staring at us." Our second reaction was, "...Hey, that's mean." (See variations uno and dos.)

Consequent two-second bummed feeling aside, we thought the in-the-box effect was mighty clever. But one could probably argue CNN more distracts than informs, because while the watchers idly admire us looking doe-eyed and confused, their houses are being robbed/hit by helicopters/scorched.

Slogan: "Be the first to know." Right, so you don't find out during 15 minutes of consequent lame, post-disaster.

by Angela Natividad    May-31-07    
Topic: Brands, Magazine



In Print Form, Corona's a Moonstruck Experience

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This simple piece by Corona is a nice demonstration of why the nation's favourite beer import should be seen and not heard.

And per AdCritic, which dropped the ad into our laps, it's a nice way of illustrating why its dependency on the lime should be considered a luxury, not a euphemism for its otherwise-ick factor.

It kind of brought this to mind though, which is totally not Corona's fault.

by Angela Natividad    May-31-07    
Topic: Brands, Poster



Nike Builds Spanish 'Momentum' with Carnal Drumbeat

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We're taken by the infectious pulse of this Spanish Nike ad by Villarosas and production team Agosto. Dubbed Momentum, it showcases an underground battle between famous sports stars, flanked by gypsy drummers.

The audience, which ranges in flavor from urban grit to the polished elite, share a proud-faced intensity that pretty much embodies the emotional Nike ethos.

The press release calls "Momentum" a recognition to "the optimum moment that Spanish sport enjoys." Nice way to put it.

Translation of the closing challenge: "Are you brave enough to be the next?"

by Angela Natividad    May-31-07    
Topic: Brands, Commercials, Good, Television



Virgin: 'You Rule! Oops, Except Not.'

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For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.

This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.

To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."

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by Angela Natividad    May-31-07    
Topic: Bad, Brands, Outdoor










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