In Print Form, Corona's a Moonstruck Experience

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This simple piece by Corona is a nice demonstration of why the nation's favourite beer import should be seen and not heard.

And per AdCritic, which dropped the ad into our laps, it's a nice way of illustrating why its dependency on the lime should be considered a luxury, not a euphemism for its otherwise-ick factor.

It kind of brought this to mind though, which is totally not Corona's fault.

by Angela Natividad    May-31-07    
Topic: Brands, Poster



Nike Builds Spanish 'Momentum' with Carnal Drumbeat

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We're taken by the infectious pulse of this Spanish Nike ad by Villarosas and production team Agosto. Dubbed Momentum, it showcases an underground battle between famous sports stars, flanked by gypsy drummers.

The audience, which ranges in flavor from urban grit to the polished elite, share a proud-faced intensity that pretty much embodies the emotional Nike ethos.

The press release calls "Momentum" a recognition to "the optimum moment that Spanish sport enjoys." Nice way to put it.

Translation of the closing challenge: "Are you brave enough to be the next?"

by Angela Natividad    May-31-07    
Topic: Brands, Commercials, Good, Television



Virgin: 'You Rule! Oops, Except Not.'

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For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.

This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.

To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."

more »

by Angela Natividad    May-31-07    
Topic: Bad, Brands, Outdoor



Lee Cooper: Great Ass-Cop, or Just a Great Ass?

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In case you wondered what happened to Buddy Lee, he's taking advantage of his height and conducting ass inspections.

This winning spot demonstrates for maybe the umpteenth time that most anything can be sold with a whole lot of ass and a whole lot of tacked-on moan tracks. And while we've never felt inclined to see another person's southern comfort that close, we're sure somebody got off on it, which means the ad wasn't completely for naught.

Dude what is with the tent camera?

by Angela Natividad    May-30-07    
Topic: Bad, Brands, Commercials



Carl's Jr Gets Butthurt Over Butt Joke

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Under the playful slogan "Where's the Angus," Jack in the Box released an ad in which Jack shows JITB employees where sirloin is located on a cow.

In the ad, one employee points out that the competition is selling Angus Burgers and asks where "the Angus area of the cow" is located. After a pause, the puzzled Jack, standing beside the, uh, rear region of the illustration, says, "I'd rather not." End spot with the usual brand roll-up.

But the cute schoolyard poke is not the funniest part. Apparently the butthurt (read: peevishly pissed-off) CKE Restaurants, whose Carls Jr. chain pushes the Angus, is taking Jack to court.

The paperwork claims the ad (and others under the same slogan) creates "The erroneous notion that all cuts of Angus beef are derived from the anus of beef cattle."

Before you point and laugh, step back and remember how upset you felt when some boy looked at you and asked if you had a pencil sharpener. And you totally fell for it. Then and only then can you fully conceive of the private angst the Angus-pushers must be suffering.

See ad at MSNBC.com.

by Angela Natividad    May-30-07    
Topic: Bad, Brands



Skoda Fabia is the Stuff of Dreams

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To demonstrate the super-awesomosity of its Fabia, Skoda lets users watch them build one.

Out of cake ingredients.

We've never felt more inclined to run a hand across the hood of a vehicle and hope against hope that the finish will come off. Plus, there's something so psychologically soothing about Poppins. Thanks Shedwa for the good word.

by Angela Natividad    May-30-07    
Topic: Brands, Online, Video



Altoids Unveils Sindy in Google-Powered Search Game

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You know how much we love games. Find Altoids' Sindy in a game built right into Google Earth. We were never superkeen on Carmen Sandiego, but Sindy probably won't have trouble inspiring a chase.

Nice to see Altoids is over its frightening identity crisis. We salute you, Hal Riney WDDG (oops, sorry about that, guys).

by Angela Natividad    May-30-07    
Topic: Brands, Games, Good, Online



United Colors of Benetton Returns From Dead With New Campaign

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The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.

Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.

UPDATE: Surprise, surprise. They're fake. Yawn.

by Steve Hall    May-30-07    
Topic: Brands, Campaigns, Cause, Good, Magazine



3 Things We Learned About Skittles, Based on Latest Ads

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Can we put these somewhere on the packaging?

1. Skittles may encourage kinky roleplaying behaviour. "Be a bike, baby, be my bike. And I will bring you to heaven."

2. Skittles may actually be steroids. They both start with S and they're also both plural. Hey, it's an easy mistake to make.

3. Skittles may lead to violent tearing-asunder of world-as-we-know-it.

These new ads for Skittles created by TBWA, Toronto made us not want to have seconds. Outcomes take a turn we don't want to make after the titillating first handful.

We much prefer the Little Lad with the little dance and the I-hate-life! expression. He was so tame in comparison. What happened to that guy?

by Angela Natividad    May-30-07    
Topic: Brands, Commercials, Strange, Television



Corona = Jumanji. Bring Big Umbrella, and Bug Spray.

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We're trying to decide what we can say about this ad, short of "Corona makes Jumanji." But no, we can't think of anything.

If you drink Corona, you will have Jumanji. Or screaming orgasms. Hopefully not both at the same time.

by Angela Natividad    May-29-07    
Topic: Brands, Commercials










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