Equinox Activates, Eggs Hatch, Brand Love is Stupid, Primetime Past Prime

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- Copyranter puts the overly wordy, overly aspirational Equinox gym in its place telling them their "Life=Activating Destiny" headline is a load of crap.

- Shawn has no idea what this "babes and boys in eggs" ad is all about. Neither do we.

- Cynopsis reports: "News Corp.'s Fox Sports and MySpace announced a sponsorship deal with the NFL that will give advertisers a broad web presence during the Super Bowl, a little added value for $2.7 million they'll have to spend next year for a thirty-second spot. Advertisers will be able to offer "calls to action" after their spots run online, according to The Wall Street Journal, with coupons and links to their own sites."

- In NBC upfront news, Friday Night Lights will return for a full season, the Bionic Woman makes a return, Chuck will be about a guy with a computer for a brain, Lipstick Jungle will follow the lives of three successful New York women, Journeyman will be about time travel and Life will be about a wrongfully convicted police officer who returns to work.

more »

by Steve Hall    May-11-07    
Topic: Bad, Brands, Super Bowl 2008



Female Pleasure, Pain Get Guy Home in Axe Filmercial

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When we heard there was yet another Axe viral...uh...branded entertainment thing floating about, we were fully prepared to hate it, figuring it'd be more of the same, lame tickle/dress/undress/ogle the hottie trivialized trash. But after viewing Let the Game Continue, a multi-part full-blown movie that follows the travails of a guy whose car has gone up in flames and the escapades he experiences with various women on his way home, we were truly stunned by its entertaining goodness. We watched the whole thing...every bit of it...all the way to the end. That in and of itself earns this effort very high marks from us.

Since this is a commercial, Axe does make several appearances in the movie but they are fully part of the story line and do not detract from but actually add to the the subtle humor that carries through the film's plot. Damn, I just called it a film. Hate that. Anyone for Filmercial?

by Steve Hall    May-11-07    
Topic: Best, Brands, Creative Commentary, Video



Chevy's Aveo Lives Large Again, Travels to Hollywood

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As a follow up to their Livin' Large in Aveo, Chevy is doing the "this car's so awesome you could live in it" thing again. Chevy is sending Eric Schackne and Filup Molina on a cross-country quest for so-called stardom. The two will travel from Gainesville, Florida to Hollywood, California continue to to see if they can make it big in movie land. Along the way they'll document the people they meet, the experiences they have and the "performances" they deliver in comedy clubs and with improv troupes in cities along their route. Eesh. That oughtta be good. If you aren't lucky enough to be one of their stops on their week-long road trip, the whole thing's being chronicled with videos and a blog.

No one really wants to live in a car but a road trip is a right of passage and we're liking Chevy a lot for helping these two dudes fulfill this important life chapter. We think more automakers should get in on the game too. After all, there ain't much money in the pockets immediately after college.

by Steve Hall    May-10-07    
Topic: Brands, Good, Guerilla, Social, Weblogs



Crest Puppets Share Smiles in Wood-Based Romance

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We are suckers for a good puppet show, and Crest puts this weakness to good use with a sentimental display of affection.

We once knew a guy who demonstrated his love for a woman by sharing his toothbrush. We thought that was icky. Somehow, though, when the Crest puppets share teeth it's just sort of cute.

Here's all the details from the production company, Hornet, Inc.

by Angela Natividad    May-10-07    
Topic: Brands, Commercials



Big Brands Support Naked Breasts...Depending on Context

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In what could be labeled either a twist-the-story rant or an insightful examination of the double standard brands may or may not apply when they associate themselves - or choose not to - with nudity. Drunken Stepfather's Jesus Martinez is miffed marketers won't advertise on his site because he occasionally features nude images but they will advertise on Jane's Get It Together blog where, recently, fully nude images of woman's breasts have been proudly displayed alongside national advertisers such as Thermasilk, Oakley and Dove.

Should the morality police be called for this serious transgression of double standards or should we all relax because, in this case, context is everything. Drunken Stepfather, an endlessly amusing site focusing on celebrity news, features somewhat racy imagery and occasional nudity. Jane's Get it Together blog features reader-submitted nude pictures highlighting breasts as part of the magazine's Guide to Breast Health. Again, context. Breasts as arousing sex object versus breasts as body part in need of care just like any other body part.

more »

by Steve Hall    May- 9-07    
Topic: Brands, Opinion, Publishing, Racy, Weblogs



Tootsie Pop Redo, Ageism Wrong, Verizon Tickets, MySpace Photobuckets

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- Classic "How many licks does it take?" Tootsie Pop commercial gets a makeover. not sure we like.

- With rampant ageism in this industry, here's a few reasons why it isn't always such a great idea to cast out over 40s.

- Cynopsis reports, "MySpace agreed to acquire PhotoBucket for a reported $250 million in cash and bonuses. Photobucket, one of the darlings of the Web 2.0 phenomenon, is the web's dominant photo sharing site with 41 million registered users."

- ABC will air Lost three more seasons ending in 2010. That's two seasons too many.

- Do you design movie posters? Do you think they are stupid/ Think you can do better? now you can design your own with Movie Poster Toolbox.

- Verizon and Fergie have teamed to offer mobile phone-based wireless tickets to her upcoming tour.

- MySpace is said to be purchasing Photobucket for $250 million.

- Fewer and fewer people may not be watching your TV ads but if your target audience is kids under 2, you're in luck. Ninety percent watch.



Fast Food Causes Stupidity

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Perhaps they do put drugs in fast food. How else can one explain the stupidity of two zoo workers who are so enamored with their Arby's Barbecue Bacon and Jack Melt they are oblivious to the mass exodus occurring right before their eyes. Damn, we'd love to be that distracted while in a Monday morning traffic meeting.

by Steve Hall    May- 8-07    
Topic: Brands, Commercials



M&Ms Darky Goodness Gets Addam's Family Treatment

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Aside from the fact M&Ms is soon going to run out of new colors and flavors lest they start naming the little guys cyan, magenta and beige, Masterfoods, with help from BBDO and HSI Productions, has enlisted the Addam's Family to introduce their new dark chocolate product. View the finger-lickin', finger snappin' goodness here. We must admit we like.

by Steve Hall    May- 6-07    
Topic: Brands, Commercials, Good



Absolut World Promises to Slather Us in Warhol

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TBWA/Chiat/Day, New York acts as guiding hand behind Absolut World, Absolut Vodka's newest global campaign in 25 years. In the ad at left, media messages on Times Square have been replaced by art.

Yeah. Because when we're soaked in vodka, that's all we ever want to see.

by Angela Natividad    May- 4-07    
Topic: Brands, Poster



Philips' Green Tick Logo Overly Reminiscent of Nasty Bloodsuckers

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When we heard Philips was a new logo for its environmentally friendly -focused product line called The Philips Green Tick, we thought "Eew." "Disgusting." "Gross." Then we looked at the logo, saw that it looked nothing like a tick and said, "Huh?" The thing looks more like an ear of corn with a circle around it than the disgusting creature that love to borough itself into your skin.

Certainly, the word tick has many meanings but the sound a clock makes or a check mark or an informal unit of measure were not what immediately came to mind. Perhaps, unlike in Northeast America, they don't have the nasty blood sucking creatures in the U.K where this campaign originated. Perhaps, as is usually the case, we're talking out of our ass and making a big deal out of nothing. You choose.

by Steve Hall    May- 3-07    
Topic: Brands, Creative Commentary, Opinion










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