Crest Puppets Share Smiles in Wood-Based Romance

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We are suckers for a good puppet show, and Crest puts this weakness to good use with a sentimental display of affection.

We once knew a guy who demonstrated his love for a woman by sharing his toothbrush. We thought that was icky. Somehow, though, when the Crest puppets share teeth it's just sort of cute.

Here's all the details from the production company, Hornet, Inc.

by Angela Natividad    May-10-07    
Topic: Brands, Commercials



Big Brands Support Naked Breasts...Depending on Context

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In what could be labeled either a twist-the-story rant or an insightful examination of the double standard brands may or may not apply when they associate themselves - or choose not to - with nudity. Drunken Stepfather's Jesus Martinez is miffed marketers won't advertise on his site because he occasionally features nude images but they will advertise on Jane's Get It Together blog where, recently, fully nude images of woman's breasts have been proudly displayed alongside national advertisers such as Thermasilk, Oakley and Dove.

Should the morality police be called for this serious transgression of double standards or should we all relax because, in this case, context is everything. Drunken Stepfather, an endlessly amusing site focusing on celebrity news, features somewhat racy imagery and occasional nudity. Jane's Get it Together blog features reader-submitted nude pictures highlighting breasts as part of the magazine's Guide to Breast Health. Again, context. Breasts as arousing sex object versus breasts as body part in need of care just like any other body part.

more »

by Steve Hall    May- 9-07    
Topic: Brands, Opinion, Publishing, Racy, Weblogs



Tootsie Pop Redo, Ageism Wrong, Verizon Tickets, MySpace Photobuckets

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- Classic "How many licks does it take?" Tootsie Pop commercial gets a makeover. not sure we like.

- With rampant ageism in this industry, here's a few reasons why it isn't always such a great idea to cast out over 40s.

- Cynopsis reports, "MySpace agreed to acquire PhotoBucket for a reported $250 million in cash and bonuses. Photobucket, one of the darlings of the Web 2.0 phenomenon, is the web's dominant photo sharing site with 41 million registered users."

- ABC will air Lost three more seasons ending in 2010. That's two seasons too many.

- Do you design movie posters? Do you think they are stupid/ Think you can do better? now you can design your own with Movie Poster Toolbox.

- Verizon and Fergie have teamed to offer mobile phone-based wireless tickets to her upcoming tour.

- MySpace is said to be purchasing Photobucket for $250 million.

- Fewer and fewer people may not be watching your TV ads but if your target audience is kids under 2, you're in luck. Ninety percent watch.



Fast Food Causes Stupidity

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Perhaps they do put drugs in fast food. How else can one explain the stupidity of two zoo workers who are so enamored with their Arby's Barbecue Bacon and Jack Melt they are oblivious to the mass exodus occurring right before their eyes. Damn, we'd love to be that distracted while in a Monday morning traffic meeting.

by Steve Hall    May- 8-07    
Topic: Brands, Commercials



M&Ms Darky Goodness Gets Addam's Family Treatment

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Aside from the fact M&Ms is soon going to run out of new colors and flavors lest they start naming the little guys cyan, magenta and beige, Masterfoods, with help from BBDO and HSI Productions, has enlisted the Addam's Family to introduce their new dark chocolate product. View the finger-lickin', finger snappin' goodness here. We must admit we like.

by Steve Hall    May- 6-07    
Topic: Brands, Commercials, Good



Absolut World Promises to Slather Us in Warhol

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TBWA/Chiat/Day, New York acts as guiding hand behind Absolut World, Absolut Vodka's newest global campaign in 25 years. In the ad at left, media messages on Times Square have been replaced by art.

Yeah. Because when we're soaked in vodka, that's all we ever want to see.

by Angela Natividad    May- 4-07    
Topic: Brands, Poster



Philips' Green Tick Logo Overly Reminiscent of Nasty Bloodsuckers

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When we heard Philips was a new logo for its environmentally friendly -focused product line called The Philips Green Tick, we thought "Eew." "Disgusting." "Gross." Then we looked at the logo, saw that it looked nothing like a tick and said, "Huh?" The thing looks more like an ear of corn with a circle around it than the disgusting creature that love to borough itself into your skin.

Certainly, the word tick has many meanings but the sound a clock makes or a check mark or an informal unit of measure were not what immediately came to mind. Perhaps, unlike in Northeast America, they don't have the nasty blood sucking creatures in the U.K where this campaign originated. Perhaps, as is usually the case, we're talking out of our ass and making a big deal out of nothing. You choose.

by Steve Hall    May- 3-07    
Topic: Brands, Creative Commentary, Opinion



Endless Summer Yields Endless Existential Questions

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Brentter points us to Coke's latest spot Endless Summer, courtesy of Singleton Ogilvy & Mather and Monkey Labs, Sydney. It reminds us of W+K's Happiness Factory and is a far cry from the benign but boring polar bears of early Coke ads.

We find it cute and wonderful but can't help wondering why the Coke droplets are cannibalizing one another. Don't they know it will eventually be them in those bottles they're so gaily clinking? Or is their leap into Coke bottles representative of an endless summer's cyclical nature?

Is this some kind of metaphor about the frothy continuity of life? Has someone at Ogilvy been reading The Stranger?

by Angela Natividad    May- 1-07    
Topic: Brands, Commercials, Good, Television



JetBlue, Going Pair Up to Hustle Emo Hipsters Coast to Coast

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To celebrate its new service from SFO, JetBlue leaps on the social networking bandwagon and pairs up with Going.com to get its schmooze on with young, upwardly-mobile scenesters, kind of like some other people we know.

Going.com, formerly HeyLetsGo.com, is another one of those "fresh takes" on that same photo-whoring friends-hoarding thing. To make Going.com's demo feel super-awesome, and hopefully to bring foot traffic through JetBlue's doors, the companies are hosting a three-city concert featuring The Teddy Bears and Albert Hammond, Jr. of The Strokes.

Winners of some contest will be shuttled through San Francisco, New York and Boston for all the indie fun and games.

We'd totally join but can't seem to find our horn-rimmed glasses anywhere. They're probably still in the bathtub from the last time we tried cutting for attention. Oh Albert H, if only you knew we were alive.

by Angela Natividad    May- 1-07    
Topic: Brands, Online, Promotions



Little Lad Does Candy Dance

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We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.

We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.

Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.

by Angela Natividad    Apr-30-07    
Topic: Brands, Online, Strange, Viral








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