Brentter points us to Coke's latest spot Endless Summer, courtesy of Singleton Ogilvy & Mather and Monkey Labs, Sydney. It reminds us of W+K's Happiness Factory and is a far cry from the benign but boring polar bears of early Coke ads.
We find it cute and wonderful but can't help wondering why the Coke droplets are cannibalizing one another. Don't they know it will eventually be them in those bottles they're so gaily clinking? Or is their leap into Coke bottles representative of an endless summer's cyclical nature?
Is this some kind of metaphor about the frothy continuity of life? Has someone at Ogilvy been reading The Stranger?
To celebrate its new service from SFO, JetBlue leaps on the social networking bandwagon and pairs up with Going.com to get its schmooze on with young, upwardly-mobile scenesters, kind of like some other people we know.
Going.com, formerly HeyLetsGo.com, is another one of those "fresh takes" on that same photo-whoring friends-hoarding thing. To make Going.com's demo feel super-awesome, and hopefully to bring foot traffic through JetBlue's doors, the companies are hosting a three-city concert featuring The Teddy Bears and Albert Hammond, Jr. of The Strokes.
Winners of some contest will be shuttled through San Francisco, New York and Boston for all the indie fun and games.
We'd totally join but can't seem to find our horn-rimmed glasses anywhere. They're probably still in the bathtub from the last time we tried cutting for attention. Oh Albert H, if only you knew we were alive.
We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.
We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.
Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.
Does Mr. T ever age? Every time we see him, he looks that same as he did back in like the 1920's (or however long ago it was) when he did that A-Team thing. Now he's driving a tank to deliver a Snickers bar to some whiny-ass soccer player who's faking an injury. Rather than let the wimp continue feigning injury, Mr. T delivers his famed 70's-style "I'm gonna get you sucka" machisimo yelling, "If I ever catch you acting like a crazy fool again, yo're gonna meet my friend, pain," while throwing a Snickers bar at the shocked pretender.
Damn! Just when we thought this consumer-generated trendlet was dying down, online video network Capessa and Dawn had to go and partner to create Come Clean For Mother's Day...The World's Cleanest Video Contest. Now we have to watch random people confess to their mothers such gems as stealing wine from the fridge (oh, the horror!), eloping three months before the real wedding (that's pretty shocking), dating mom's co-worker, getting a tattoo (Angela?), Lake Acapulco cliff diving and all sorts of other mundane escapades. Thankfully Mom doesn't have to watch all these videos but she does get a year of free maid service if her kid's confession is the best. Even so, we're thinking Mom would much prefer to watch Xtra-pine's Cleaning Hunk rather than their sons and daughters copping to their adolescent dirty deeds.
When a press release finds its way into our inbox which proclaims short shorts, the rage in the late 70's and co-opted by Nair in their famed Who Wears Short Shorts campaign, are back in fashion, we have mixed feelings. See. There's this little problem America has - the expanding waist and butt line - that wasn't such a big issue back in the day. When you couple that little problem with the apparent obliviousness of some as to amount of bulging flesh that billows outward between their low rise jeans and short belly shirt, the return of short shorts sounds like nothing short of the worst fashion disaster since the leisure suit.
Oh sure, the models in Nair's new, updated version of its Who Wears Short Shorts campaign are bootyliciousness perfected but we're not looking forward to watching the explosively bulging ass cheeks of those not in the bootyliciousness perfected category but think they are.
Ad-love is fickle. Shortly after dropping the slanderous Imus, advertisers decide they want him back.
That is, with the exception of Nike, which happens to be a major sponsor of the Rutgers' men and women's basketball teams. Duncans has an exclusive interview with the talking heads that matter, but essentially what happened is Nike released a print ad thanking Imus for reminding us we've still go a long way to go before ignorance is dead.
Typically the tastemakers for victory, postivisim, etc., Nike demonstrates they do even righteous rage better than most. Nice.
Wieden + Kennedy, Portland, put this bad-boy together.
Why is the bulky screw-ridden open-grilled Verizon Gz'One Type-V so ugly? Because it is tough. So tough it is waterproof and shock resistant. So tough it merits a name that can't be pronounced without a platinum inlay across your teeth.
McCann, New York threw together a promotional event called "Call the Fish" in a New Jersey store. One of these bad-boys got tossed into a fishbowl while people called the phone and watched the aggravated fish react to the phone's musical ringtones, flashing lights and vibrations.
How far we've all come from tapping incessantly on tanks.
mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.
While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.
A far cry from the hip-hop effort of last year.
Last September the famed (in New England, at least) Hood blimp crash landed in the appropriately named Massachusetts town Manchester-by-the-sea. After the crash the dairy company placed an ad thanking the residents of the town for their patience and cooperation during the blimp's clean up. Either out of sentiment or true adoration, the ad, created by VIA, was handed The International Dairy Foods Association's "Best Overall" award in the print ad category at the organization's Smart Marketing 2007 conference held last month in Las Vegas. Did that blimp really crash or was that planned all along? OK. Just kidding.
VIA also won a Best Radio Ad for their Hood holiday eggnog spots and a Best Public Relations Campaign award or its press conference with Boston Red Sox star Coco Crisp as well as an award in the "Best Promotion" category for their Sox Tops for Kids program.