mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.
While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.
A far cry from the hip-hop effort of last year.
Last September the famed (in New England, at least) Hood blimp crash landed in the appropriately named Massachusetts town Manchester-by-the-sea. After the crash the dairy company placed an ad thanking the residents of the town for their patience and cooperation during the blimp's clean up. Either out of sentiment or true adoration, the ad, created by VIA, was handed The International Dairy Foods Association's "Best Overall" award in the print ad category at the organization's Smart Marketing 2007 conference held last month in Las Vegas. Did that blimp really crash or was that planned all along? OK. Just kidding.
VIA also won a Best Radio Ad for their Hood holiday eggnog spots and a Best Public Relations Campaign award or its press conference with Boston Red Sox star Coco Crisp as well as an award in the "Best Promotion" category for their Sox Tops for Kids program.
Apparently animation is a wildly effective means of chaining co-eds to debt.
For the credit card peddlers at Chase, Superfad puts together a new spot called Sally Spends-a-Lot. It would be cute if it weren't so garish.
The promotion is running heavily on Facebook instead of MySpace. Le gasp.
For its Free Will campaign Volvo takes a bunch of user opinions about the C30 and turns them into ads. Check out a few. The last one, entitled "Mother," was wildly jiggly.
It had to happen and who better to do it than Axe. We're sure you're familiar with Alex Tew's Million Dollar Homepage phenomenon that actually did make a million and with the thousands of other copycats that made nothing close. Now, Axe has done what it does best: find a way to work a scantily-clad babe into every piece of marketing they do with their own million dollar homepage-ish effort. While we think Smash My Viper did a similar thing better with their own collection of scantily-clad babes, this Axe effort has extended itself to answering machine foolery and a video in which a
Portuguese Brazilian model strips on webcam. This being YouTube, and not Dailymotion, she, of course, does not strip all the way down to nothing. No matter, the 15 year olds will love this one.
Post-Evolution, soap ads strike us as a bit lacking in the imagination department. But Lux Provocateur goes above and beyond the call of duty.
We were dazzled by their charming and innovative stop-motion stint, and they win us over twofold with Neon Girl by Santo, Buenos Aires, the same heartstring bandits responsible for the previous ad, and Danny Kleinman of production company Rattling Stick.
Oh look, Sony's got another Bravia Balls ad. Oops, sorry. Pardon our confusion. We're easily suckered by such similarities. When ever we see colored balls flying though the air we can't help but think of Sony's...uh...balls. But no. This isn't a Bravia Balls ad. It's a Nintendo commercial breaking Monday, April 16 introducing the Pokemon Diamond and Pokemon Pearl games.
Leo Burnett created the spot entitled Pokeballs which features children in a variety of different locations watching Pokeballs fall from the sky in anticipatory amazement. After Sony Paint, we were in the mood for another ball spot but, alas, this isn't it. Nintendo's got Sony by the balls now.
Dressing properly pays off. USAToday.com's recent face lift has increased registrations by 380 percent.
- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.
- BudTV ain't cookin'. Traffic has dropped 40 percent since its launch in February.
- Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.
- Verizon has jumped on the Adwalker train and is using the "human TVs" to promote its FiOS service.
Using mosquito tone technology which produces a high pitched frequency that, in most cases, only those under 21 can hear, KFC, with help from DraftFCB, has launched a commercial which offers the chance to win a $10 coupon to the first 1,000 who know when the tone starts in the commercial. Blatantly casting aside issues surrounding childhood obesity (not that it's marketer's fault, mind you) and human physiology, KFC spokeswoman Laurie Schalow said, "It's really not meant to target 20-year-olds and under. We actually found there were quite a few people in their 30s who can hear it just fine." Uh, right. Gotta love public relations.
Oh wait, strike that. We can hear the tone just fine and we're, uh, well over 20. Guess we have great ears. Or the sound has been enhanced in the YouTube version of the commercial. Yup, it's been enhanced. Can't hear it in the commercial hosted on the KFC site. So it's back to lovin' PR. But there's no need to guess yourselves. The 1,000 coupons have already been claimed.
Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.
We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.
With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.