Using mosquito tone technology which produces a high pitched frequency that, in most cases, only those under 21 can hear, KFC, with help from DraftFCB, has launched a commercial which offers the chance to win a $10 coupon to the first 1,000 who know when the tone starts in the commercial. Blatantly casting aside issues surrounding childhood obesity (not that it's marketer's fault, mind you) and human physiology, KFC spokeswoman Laurie Schalow said, "It's really not meant to target 20-year-olds and under. We actually found there were quite a few people in their 30s who can hear it just fine." Uh, right. Gotta love public relations.
Oh wait, strike that. We can hear the tone just fine and we're, uh, well over 20. Guess we have great ears. Or the sound has been enhanced in the YouTube version of the commercial. Yup, it's been enhanced. Can't hear it in the commercial hosted on the KFC site. So it's back to lovin' PR. But there's no need to guess yourselves. The 1,000 coupons have already been claimed.
Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.
We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.
With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.
MS&L Digital helped launch this weird new site called Get Your Game Feet On, a perhaps dead-on attempt at making Novartis' Lamisil AT Gel more jock friendly.
We weren't deeply moved by hosts Mike and Mike's feel-good product pushing (it's really hard to take feet seriously) but we kind of liked the hoop shot game and thought the talking socks were sort of funny. That is, until we remembered Lamb Chop and got really bummed out. It's not every day that your favourite talking sock dies.
Macy's just launched a campaign designed to harness the power of WOM on eight campuses nationwide. The pilot brand is American Rag, and students are the vehicle.
American Rag enthusiasts were chosen as brand ambassadors to promote a contest at their respective schools. As they walk around all ragged-out, they encourage peers to design a print for the brand. The goal is to create foot traffic at Macy's stores located nearby.
If American Rag wants to succeed it would do well to change its name. There's already an American Eagle and an American Apparel, both of which pretty much own the niche Macy's is shooting for.
Plus, something about it makes us think along the lines of Jordache, Mossimo and other hopeful big-brands now confined to big boxes.
But hey, in the end the co-eds will decide.
- Miller is looking at five agencies after exiting Crispin: Saatchi, Y&R, Mother and two unnamed agencies.
- On July 16-17, youth-focused YPulse will host a conference called The 2007 Mashup which will cover all aspects of youth marketing.
- Hadji Williams gets a nice review for his book, Knock the Hustle: How to Save Your Job and Your Life From Corporate America.
- Copyranter dug up an old pro-asbestos ad that touts the material's fire-retardant qualities and features an image of The World Trade center. Particularly prescient is the ad's headline which reads, Whenthe fire alarm went off, it took two hours to evacuate New York's Trade Center."
- Mr. Clean has launched a consumer-generated effort and is offering $10,000 to th person who creates the best 60-second ad. Nothing like getting what would normally cost about $100K for a tenth of the cost.
- In Belgium, you can Rent A Wife. Actually, you can rent a lot of stuff.
Molecular and Carat Fusion have put together a site called Run Easy for Reebok. The site allows runners to enter and share their favorite running routes as well as discuss routes in a forum, view run route images and listen to play lists people have created for those routes. The site is smarlt designed and allows for the traditional use of the back button unlike most overly designed Flash sites. They get points alone just for that. Check it out. We like.
- Maytag gets new repairman.
- Spin Thicket points out some "truly horrific" CGI in this Sleep Center of the Southwest commercial. Quite horrid, indeed.
- kirshenbaum bond + partners announced today that Creative Director Joseph Mazzaferro has been named Partner.
- Cynopsis reports, "Showtime's premiere of The Tudors drew a 869,000 total viewers on Sunday night at 10p, and another 404,000 for its 11pm airing, marking the pay-TV network's biggest premiere night in the past three years. Showtime currently has 14.5 million subscribed nationwide."
- Google has launched Website Optimizer, a tool website publishers can use to determine which combination of page elements perform best. As will all Google products, it's free.
- On the heels of Google launching its TV buy bid system, DoubleClick - which may end up being bought by Google - announce it will develop a digital marketing exchange for buying and selling online inventory.
It seems the very dedicated Al Cabino just might have his way after all. For years, the man has been behind a grassroots effort to get Nike to manufacture the sneakers Michael J. Fox wore in the 1989 movie Back to the Future 2 during the year 2015 scene. A petition site McFly 2015 has been launched to collect signatures and convince Nike there's a market for the shoes. Oh, naturally, there's a MySpace site too.
- Chicago Tribune writer Steve Johnson thinks the U.K.'s Favorite Website Awards is the best online awards site out there.
- The Runaway bride is now an ad campaign for the Albuquerque, New Mexico Police department.
- The Web Marketing Association has announced its call for entries for its 11th annual WebAward Competition which judges website development against peer sites within 96 industries. The deadline for entry is May 31, 2007 and the competition Website is www.webaward.org.
- MDC Partners is merging Kirshenbaum Bond + Partners with Margeotes Fertitta Powell.
- Cisco is sponsoring the redesign of Slate's forum, The Fray. Forum members will have the opportunity to make design and feature suggestions and vote of potential designs.
- Goodby gets goodies in the form of $1.2 billion dollars worth of Sprint Nextel business.
- Patron Tequila gets slapped for using sexual imagery and innuendo to sell its wares.
With rss-fed online banners, 33 topic-specific print ads, an online game, screensavers, television and an in-cinema game, MSNBC has kicked off an ad campaign with the tagline "The Fuller Spectrum of News" "which exemplifies the captivating journey and multiple perspectives of news, entertainment and information consumers explore on the site." Hmm. whatever happened to just reporting the news? Oh yea, everyone else does that. Marketing 101: product differentiation. Silly us. Anyway, SS+K created the campiagn, BEAM is handling online executions and Fuel Industries whipped up "Newsbreaker" the RSS-fed online and in-cinema game. Check out the creative here.