Sonic's Two Guys Are Back!

sonic_two_guys_back.jpg

The "Two Guys" who were Sonic Drive In's spokesmen a few years ago are back. It's the culmination of a social meda campaign to bring them back. They were on Twitter, Facebook, YouTube and LinkedIn. Goodby Silverstein and Partners are behind the campaign and they've just released a video chronicling the pair's return.

more »

by Steve Hall    Feb-22-12    
Topic: Brands



Kate Upton Gives Young Hungry Guys What They Want

kate_upton_carls_jr_behind_scenes.jpg

Earlier this month we noted new "it girl" Kate Upton would be front and center in a new Carl's Jr. commercial. Well, here's a two minute, behind-the-scenes look at the shoot. Kate talks about how she "brings the lingerie" and 72andSunny CCO Glenn Cole talks about how Kate Upton and Carl's Jr. gives young hungry guys what they want. What we want to know is just exactly what these young guys are hungry for.

more »

by Steve Hall    Feb-17-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy



Ford 'Sponsors' Dalena Henriques' Appearance in SI Swimsuit Issue

Dalena_Henriques_2013_ford_mustang.jpg

Yes. It is that time of year. The time of year when the quintessential sports publication, Sports Illustrated, drops all pretense and gives men what they really want; incredibly hot women dressed in tiny little bikinis.

But we're talking about advertising here, not incredibly hot women in tiny little bikinis so stick with us. Acknowledging men's desire to see as many incredibly hot women in tiny little bikinis as they possibly can, Ford placed an ad for the 2013 Mustang in the Swimsuit issue that showed the vehicle and a bikini-clad model who is only partially shown.

more »

by Steve Hall    Feb-15-12    
Topic: Best, Brands, Campaigns, Magazine, Racy



Agora Social Visualizer Delivers Social Media Insight to Nokia Employees

nokia_social_visualizer.jpg

What if you were able to walk into the lobby of your company and get an instant snapshot of what people were saying about your brand across social channels? It'd be worth standing there for five minutes and taking it all in with a cup of coffee, right?

That was Nokia's goal when they created Agora, a six screen social visualizer that brings together all the social conversations, good and bad, about the brand.

more »

by Steve Hall    Feb-14-12    
Topic: Brands, Social, Tools



Ladies, We Have the Perfect Valentine's Day Gift For Your Man

beer_broquet.jpg

Ladies, stumped for ideas on what to get your man for Valentine's Day? Yea, yea, yea. We know it's really your day and us guys are supposed to shower you with flowers, chocolates, dinner and the best sex you've had all year but the man in your life deserves something too, right?

Well, if you're feeling so inclined, check out Kirin's Beer Bro-Quet, a bouquet of, yes, beer. Created by Y&R Singapore for Kirin Mini Beer, this lovely bouquet will ceetainly put your man in good spirits and, perhaps, actually give you the best sex you've had all year rather than just phoning it in.

by Steve Hall    Feb-13-12    
Topic: Agencies, Brands, Online, Specialty, Strange



Ford Asks Chevy to Pull Super Bowl Ad

chevy_silverado_sb_2012.jpg

Ford is demanding that rival General Motors pull a Super Bowl commercial that implies the Chevrolet Silverado pickup is more dependable than the Ford F-Series. But GM stands by the ad and says it will run during Sunday's game.

In the ad, a driver in a Silverado navigates a post-apocalyptic scene. When he meets up with some friends, he notices one is missing. It turns out that friend was driving a Ford.

GM says R.L. Polk data shows Silverados remain on the road longer than other pickups. But Ford says it has the most pickups with 250,000 miles on them.

Ford may have the last laugh. The F-Series has been the best-selling truck in the U.S. for 35 years, and outsold the Silverado by nearly 70,000 trucks last year.

by Steve Hall    Feb- 5-12    
Topic: Brands, Policy, Super Bowl 2012



Kate Upton to Front Next Carl's Jr. Commercial

kate_upton_carls_jr.jpg

LA-based agency 72andSunny is hard at work on the next Carl's Jr. commercial. The ad will feature Sports Illustrated Rookie of the Year model Kate Upton. Of the selection of Kate, 72andSunny Creative Director Justin Hooper said, "Kate's probably the hottest girl we've ever worked with. We love each of the women we've worked with, but there's something about Kate that's so All-American, so beautiful and very classic."

And of her participation in the campaign, Upton said, "It's the Southwest Patty Melt, and it's one of their classics, but now they're adding a little spice. Adding some jalapeños and making it a little bit hotter. I'm a '50s girl with a little cardigan on, a really sweet kind of a girl. But then I take a bite and all of a sudden, I'm sweating, and I'm taking off all of my clothes and I'm in my lingerie!"

Hmm. Can't wait to see that. But we'll have to. The spot is lated to air in late February.

by Steve Hall    Feb- 1-12    
Topic: Brands, Campaigns, Celebrity, Racy



Toyota Invents Baby That Doesn't Poop

toyota_sb_2012_reinvented_camtry.jpg

Toyota is out with an extended version of its Saatchi & Saatchi LA-created commercial for the Super Bowl. Called Reinvention, the ad takes a look at what things might be like if Toyota didn't stop reinventing after it reinvented the Camry.

From a reinvented couch made of bikini-clad hotties or male Chippendale types to a baby that doesn't poop and can time travel to a blender that plays Lionel Richie to curtains...made of pizza, the world would be a very different place if cars weren't the only thing Toyota reinvented.

Witty stuff. We like.

more »

by Steve Hall    Jan-30-12    
Topic: Agencies, Brands, Commercials, Strange, Super Bowl 2012



Axe 'Cleaner' Saves Cheating Guy From Getting Caught by Girlfriend

the_cleaner_axe.jpg

We all have "those nights" once in a while. The ones that were fun while they lasted but they don't quite fit properly into our everyday life. And we all wish we had someone we could call to clean up the mess before the significant other came home and found out what it was we weren't supposed to be doing last night.

In this three minute video, The Cleaner, from Axe, we get to see what happens after a guy has a little too much fun one night and is concerned he won't be able to clean up before his girlfriend comes home.

more »

by Steve Hall    Jan-27-12    
Topic: Brands, Racy, Video



Bridgestone's 'Rulers of Rubber' Bring A Game to Super Bowl

bridgestone_a_game_sb_2012.jpg

As we get closer to the Super Bowl, the daily onslaught of brands releasing teasers and sneak previews of their planned Super Bowl antics continues to increase. The latest comes to us from Bridgestone who will pit its "rulers of rubber" against sporting superstars.

An entire series of behind-the-scenes lead up videos have been produced and can be viewed on the brand's YouTube page. A Facebook page will serve as the brand's digital hub of the new campaign. Visitors will find 3D animated versions of "rubberized" performance balls, pucks and tire models with interactive product demonstrations. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment which will debut Super Bowl Sunday.

more »

by Steve Hall    Jan-25-12    
Topic: Brands, Campaigns, Super Bowl 2012










Featured FREE Resource: