There are so many things wrong on so many levels with this new Scion iQ campaign. But first, the gist of the campaign. To tout the fact that despite the iQ's small size four adults can still fit in the vehicle, four commercials feature four groups of people in the car eating donuts and drinking milk while the vehicle does...ahem...donuts in a donut shops' parking lot.
So what's wrong with the strategy? Aside from the fact, it's fun to watch people get tossed around a car while trying to eat, is it really smart for the brand to associate itself with what's being communicated in the ads - unsafe driving? Yea, yea, yea. We all know...don't try this at home. But you know, sadly, there are just enough idiots in this world who will see this, try it, crash and then try to sue Scion for their idiocy.
So the whole Pink Slime thing? Gross, right? Or just another form of food. Either way, Wendy's wants us all to know it'e never used the stuff in its burgers and never will.
Reebok recently caught flak for their ad campaign which encouraged men to cheat on their girlfriends instead of their workout. Perhaps the ads would have been better received had they targeted females, since Reebok is actually the number one brand for adulterous women according to a recent poll by AshleyMadison.com. Of course, this research should be taken with a grain of salt since AshleyMadison, much like PETA, will do just about anything for publicity.
According to the research, which named the top 5 preferred brands of running shoes amongst AshleyMadison customers, men who wear Nike and women who wear Reebok are most likely to cheat.
- Ever watch Mayim Balik in Blossom? Now you can see her in an Old Navy commercial. Along with Joe!
- King Arthur Flour discovers the internet. And gives a sales pitch for Chrome.
- So here's McCann's new work on Sony's first global brand campaign. Borrowing from GE, the new tagline is "Made of Imagination."
- Live in London? Hate waiting for trains? Wish you could put that wasted time to better use? Well, there's an app for that.
- As Boston-based Gearon Hoffman winds down operations, Allen & Gerritsen will take on duties for previous Gearon Hoffman clients Boston Interiors, Bank Rhode Island and Museum od Science.
- So some think Demi Moore had a bit too much Phgotoshop work done to her for her latest Helena Rubinstein campaign. What do you think?
- Automotive financing isn't the sexiest product out there but creative content agency BON did a nice job with it.
An actual shampoo brand, Biomen, is using imagery of Hitler in a Turkish TV ad. It's not a spoof. It's not a joke. It's an actual ad currently airing in Turkey. The ad's translation reads, "If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen. Real men use Biomen."
If there's one constant in this twisted business we call advertising it's that every once in a while we are witness to some of the strangest, most inconceivable happenings. Though the use of Hitler in an ad will unlikely be topped.
Israeli agency Smoyz claims to have created the world's first Pinterest-based campaign. For its client Kotex, the agency identified 50 women who they felt were "inspiring," studied their pins and identified what inspired the 50 women. The agency then physically created personalized items based on the women's pinned items. To receive the item, the women repinned the agency's creation and the agency sent the item, along with some Kotex product naturally, to the women.
Kayak is getting kooky again. This time with a Barton F. Graf 9000-created video that demonstrates how you can plan a trip using only the power of your mind. And, inadvertently, illustrating just how easily the capital of California is forgotten.
Monitoring for online mentions of "mind control", "using only my mind", "thought control", "hypnosis", "telekinesis", etc., the team at Kayak will be delivering this YouTube video link directly to consumers on Twitter, blogs, forums, Yahoo! Answers and other online destinations. An interesting approach. Perfectly personalized in that appropriately kooky Kayak way.
With a new campaign that unapologetically leverages the Rush Limbaugh situation, Sir Richard's Condoms offers support for the "Sex-Positive movement" in the form of an online "Slut's Oath" and 24 slutty, free-for-the-taking avatars. The campaign is created by advertising agency TDA_Boulder, Boulder, Colo.
Visitors to the slutsunite.org are invited to take and to tweet the five-part oath:
- "I believe that sex represents more than just the creation of children.
- "I believe it is an enjoyable, healthy and a profound part of the human experience.
- "I believe that the responsible use of birth control is an essential component of a mature, civilized society.
- "And if these beliefs make me a slut in some people's eyes, so be it.
- "I will stand united with my fellow sluts, now and always."
They can also select as their own any of 24 ready-made avatars, such as "In Sluts We Trust," "My Dad Is A Slut," "Slut Is My Co-Pilot," "Lil' Slut," and "I Think Therefore I Slut."
As you may have heard, many advertisers have pulled their schedules from Rush Limbaugh following the host's commentary on Sandra Fluke. Never one to shy away from controversy, dating site AshleyMadison, which enables hooks ups for married people, has offered to buy Limbaugh's canceled inventory for three months.
Of the offer, AshleyMadison Founder and CEO Noel Biderman said, "We do not believe Mr. Limbaugh should be penalized for expressing his opinion, especially in America. We are offering to step up and fill the void left by the corporations who have pulled their advertising. Rush has always been a controversial figure and we have always been a controversial service so we can relate."
Biderman sent a letter to Rush Limbaugh's business development director, Michael Soifer, with the offer. The letter, in full, is below.
With a trio of new work from DDB, Skittles is continuing its mission to become the weirdest candy on the planet. In one spot, we have a dude dispensing skittles from his stomach. In another a school administrator admonishes a girl for running around with the wrong crowd and for letting them take advantage of her. And in a third, a boy explains to a girl he has Skittles-pox.
The third one is kind of lame but the other two do a nice job perpetuating the brand as the wackiest out there.