Over the weekend in Times Square, the Kleenex Let It Out campaign in which people let their emotions out while Kleenex films them was infiltrated by Greenpeace which is irked Kleenex manufacturer Kimberly-Clark uses "ancient growth" forests in their tissue products. Greenpeace activists, posing as distraught individuals complained about Kimberly-Clark's apparent deforestation tactics while Kleenex PR people had nothing much to do except let it happen, even when some activists unfurled a banner for Kleercut, Greenpeace's tree hugger effort.
It's classic surprise marketing at its finest. After all, what could Kleenex people do? The entire promotion is all about providing people a platform to air their grievances. If you are concerned about a company's supposed less-that-nice use of foresting techniques tan what better place to air the grievances that on a couch to an understanding listener. Or at least one that's supposed to be understanding.
We are at a loss at coming up with an explanation as to what a beaver and a buffalo have to do with highlighting Alamo rental's new kiosks other than for pure "odd factor." In two Fallon-created, Moo-produced commercials, the two animals get all buddy-buddy-like with the beaver taking on the smart guy role and the buffalo the doofus role all to explain why Alamo's kiosks aren't being used as much as they should. See the spots here and here and tell us if we're right or full of...excrement.
Here's what a Wal-Mart ad would look like if it were to encompass all the Julie Roehm/Sean Womack drama which culminated last week during the endless legal wranglings that have transpired since Roehn was fired from Wal-Mart and it was revealed she was having an affair of sorts with Womack. It comes courtesy of the New York Post which published a column on the matter today.
Oh, and about that morning at Starbucks in their pajamas, check this.
Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.
In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.
But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?
Oops. That didn't go so well. Sometimes the hottest shop just isn't the best shop. After just over a year, Miller Brewing and Crispin Porter + Bogusky have parted ways with CP+B resigning the account.
Crispin Chief Creative Officer told Advertising Age the two made every effort to make the relationship work but split because of "fundamental differences over creative and strategy." Miller isn't talking.
Maybe it's time for the beer babes to return. Those two fat dudes were definitely no fun to watch.
In a surprise move, Paul McCartney unveils his status as premier artist on Starbucks' label Hear Music with the release of his current album under the Starbucks banner. This move marks his surprising departure from Capitol Records after 43 years.
We've been huge Starbucks fans since the early 90's. With the prominent inclusion of a Beatle on their roster, our Starbucks visits will take on the sensory experience of a menage a trois. We have chills just thinking about it.
Howard Schultz feels similar if Advertising Age is any indication. "How could a coffee company sign a Beatle?" he allegedly asked in awe. Frothy as usual, McCartney appeared before the Starbucks corporate team and wished love and kisses to everyone present, then cheerfully admonished that they all get to work: "I look forward to with all of you guys and reaching people around the world in a new way, and let's get on with it, man!"
Apparently the Mr. Universe days are over. Gold's Gym, one of his last strongholds, has finally decided to divorce the oil-slicked rock-hard prototype patron of their long heritage to draw yoga mamas and mellow boomers into the building.
With that in mind, Gold's is scrambling to make their $30 million ad budget and 40+ years of illustrious history count for the new crowd, who look at it as a nostalgic symbol of times past. Advertising Age has a spot from their new campaign. It's got an aggressive Gold's feel to it but the imagery is more typical of what you'd find at Bally's or 24 Hour Fitness. The spot isn't particularly thrilling and we worry they're wasting some serious brand equity by being too self-conscious about the competition.
You know what would be really awesome? Starting a Gold's-sponsored Arnold Fitness Challenge, where Arnold Schwarzenegger is whipped back into shape by the frothy little yoga mamas Gold's is trying to hard to court. We'd pay to see that. Well, probably not. But we might at least turn the TV on. Come on, Gold's. Don't be such chickenshits.
Nike is less shoe purveyor than societal tastemaker. With symphonic float like a butterfly, sting like a bee undercurrents, their marketing work consistently defines our image of victory and strength-oriented aesthetics. They even turn breathing into athletic art.
Nike's especially good at throwbacks and mash-ups. We're old-school Rakim fans so we're pretty taken with this web-only spot for Nike Force, entitled Force Heritage.
The lovechild of R/GA and Stardust Studios, the spot showcases 25 years of Nike Force ad history with a Rakim-laced custom track from creative director Alex Moulton and composer Mike "G:Neu" Genato of Expansion Team.
It takes a special kind of touch to make Air Forces appealing; we were never fans of the shoe. But it has lent itself to a lot of evolution and playful cultural design. We kind of wish the spot played more with that than with the usual sweaty basketball player mishmash.
Nonetheless, the spot's delicious. Look at us, look at us, we're gushing like head-bopping break-dancing groupies back in grade school. We'd act on the feeling except at this point in our lives we'd probably break our tailbones. Better to just bob.
- MTV has added a user-generated category to its Movie Awards.
-Nike is opening an agency review with its U.S. business, currently handled by Wieden + Kennedy, getting first look.
- After many years with JWT, Kraft's Miracle Whip is heading over to DDB.
Mark Cuban must be laughing his ass off now as Viacom, following unproductive settlement talks, sues Google and YouTube for $1 billion in damages.
- If your into the whole March Madness thing, Coke has a nice Brack-O-Matic site that makes picking teams easy.
- Nickelodeon UK has launched Musical March, a site where kids can create their own musical videos and upload them to the site. The best videos will air on Nick JR Video.
Not that anyone cares about the latest and greatest plastic wrap - except, of course for freakish fetishists - but an attendee at a recent focus group at which product names were explored for a new Ziploc product leaked a few of the considered names to Copyranter. As usual, they are all meaningless using stupid additive names like Duron, Fortex, DuraMax, Freshlastic, Durapreme, Reliashield which convey absolutely nothing about the product which is, supposedly, just a better, more sticky plastic wrap.