Internet Walk. What?

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Remember that weird You are Music thing Nokia did, the thing with the bodysuit guy and the rapper? To push the N800 internet tablet, Sweden's FarFar brings us more weird, somewhat off-putting work with The Internet Walk, which plays on the notion of taking the internet to places it's never been.

Sounds like a good idea in theory but we don't get this at all. And now we can't get the annoyingly lyrical "Come on" out of our heads.

by Angela Natividad    Mar- 6-07    
Topic: Brands, Online, Promotions, Strange



GMC Offers Free Valet Parking to Southern Shoppers, Forgets North

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With help from Dalla-based AdverTickets, GMC is offering free valet parking to shoppers in eight cities as part of a promotion for the car maker's new Acadia SUVation wagon crossover vehicle. shoppers in LA. Miami, Orlando, Phoenix, Sacramento, San Diego, San Francisco and Tampa will be given tickets good for free valet parking. Also part of the promotion are Boom-Ads, wraps that cover the gates drivers who choose not to valet park must pass through to get into parking structures.

We think it's all well and good to help a struggling shopper out but hello? It's winter up here in the Northern half! We could certainly use the luxury of valet parking far more than all those warm staters who should enjoy walking from their car to the mall whereas those of us up here have to endure frostbite weather and the pummeling of winter winds. Something's wrong here.

by Steve Hall    Mar- 6-07    
Topic: Brands, Good, Outdoor, Point of Purchase, Specialty



Copyranter Continues Conversation With Ketel One

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Copyranter began an open dialog with Ketel One vodka in mid-2006 using the company's all-type/lots of white space print ads to do so. Copyranter's latest conversation responds to the distiller's latest headline, "Dear Ketel One Drinker, Not everyone likes Ketel One. Then again, not everyone's tried it" with "Dear Ketel One Maker, Not everyone hates your ads. Then again, not everyone's seen them." You've at least got to hand it to Ketel One for hanging on to the campaign for a while. If for nothing more than to give Copyranter more opportunities to continue the conversation.

by Steve Hall    Mar- 6-07    
Topic: Brands, Magazine, Social, Strange



Lays Joins HomeTeam in Homemaking Fantasy

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In a liaison that appears strange at first glance, Lay's potato chips joins nationally syndicated series HomeTeam in fueling the fantasies of starry-eyed virgin homeowners. Lays.com will feature moments of joy from past and upcoming episodes. The show is hosted by former Apprentice star Troy McClain.

A good if unlikely liaison. We're pretty sure that the consumption of chips on a couch of one's own is a fantasy every American has when constructing that imaginary white picket fence.

by Angela Natividad    Mar- 6-07    
Topic: Brands, Online, Television



Gore Personed, Revlon Shifts, Anti-Ads Add Ads, Oprah Tops Mag List

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- MEDIA magazine names Al Gore Person of the Year. Huh?

- Without a review, Revlon has moved it $200 million from Carat to Initiative. Well, that's gotta suck for Carat.

- Yet another anti-advertising group fights the proliferation of outdoor advertising. The problem with all these groups though is that they use the same techniques all other advertisers do which simply adds even more to the already ridiculously cacophonous level of marketing litter.

- The Oprah Magazine tops this year's AdWeek Magazine 2007 Hot List. Rounding out the top ten are Real Simple, US, More, Teen Vogue, Glamour, Allure, Wired, Martha Stewart Living and The Economist.

by Steve Hall    Mar- 5-07    
Topic: Agencies, Brands, Magazine



Lexus' Says Safests Accidents Are Ones That Never Happen

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Historically shunned but acknowledged more and more every year by car markers is the inevitable fact car accidents happen. Following VW's most recent entry with its dramatic crash ads comes this work (one, two) by Team One and visual effects company A52 for Lexus in which an interesting approach is taken to illustrate the ability of Lexus vehicles to help you avoid accidents. Each of the two spots takes a reverse look at an accident and, through a set change, takes us from the accident to a world in which the accident never occurs.

Recently, the Danish Road Safety Council took a similar but more dramatic approach with a couple ads that reverse the filming of an actual accident. The Lexus campaign imagines a world without accidents/injury because cars are designed to be safer. The Road Safety Council imagines the same thing but by urging people to drive more safely. Each uses trauma to illustrate trauma doesn't have to occur in the first place.

by Steve Hall    Mar- 4-07    
Topic: Brands, Campaigns, Commercials, Good



Adidas Teases With Athlete's Artwork

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For some reason, YouTube has become a channel through which marketers enjoy teasing us with their upcoming campaigns. More and more, clips of upcoming campaigns are appearing on the video site and now it's Adidas' turn to tease us with its next installment of the Impossible is Nothing campaign. The campaign will focus on how various athletes overcame personal challenges as illustrated through...uh...artwork. OK. Can we just have the full campaign, please? View the teasers here, here, here and here.

by Steve Hall    Mar- 4-07    
Topic: Brands, Campaigns, Video



Geico Ad Campaign to Become ABC Sitcom Pilot

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If you like the Geico Caveman, you may be seeing a lot more of him in the not to distant future. And no, not because he'll keep popping up in commercials but because he'll be the star of a new ABC sitcom. That's right. Apparently someone over at ABC likes the caveman so much, they want three of them to humorously battle prejudice while living in Atlanta.

Joe Lawson, the Martin Agency copywriter behind the Geico campaign is on-board as a writer at least for the pilot which will even feature a Gieco spokesman. Now that's some serious brand integration.

Product placement is for losers. Getting your ad campaign turned into a TV show is the new new thing. Just think. Now, we can expect TV shows about a fast food worker who dreams he's a rapper married to a bald pop star. Or two closeted gays who go under cover as manly auto mechanics to hide their love for each other from their uptight, Southern Baptist families. Or even an emotional drama about the father of a family of robots who has just lost his job, contemplates suicide and fights to put his life back together for himself and his family. The possibilities are endless. Start submitting your campaigns to the nets right away! They're in a buying mood.

by Steve Hall    Mar- 2-07    
Topic: Brands, Campaigns, Television



Microsoft Wakes Slumbering New Yorkers, Residents Lash Out

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Feel like showcasing your marketing savvy with a public guerilla campaign? Post-Boston, be careful - The People are sensitive of late.

At least that's what Microsoft's discovering with its recent ground-floor attempt to push the Zune.

A blast of music from the tricked-out Zune-mobile sparked sleep-deprived residents in Lower East Side Manhattan, not to drop their iPods, but to seek restitution on a scathing site called Wake Up Microsoft.

To start with, they sarcastically thank the big blue company for their "noise terrorism." Noise terrorism? Is that anything like Lite-Brite terrorism? While Microsoft deserves a wrist-slap for thinking they could start a spontaneous block party, this certainly isn't the only shockwave of moody distaste they've inadvertently triggered lately.

Update: Cliczune's post on the Zune SUV includes the comment of at least one user who wouldn't mind being jarred out of sleep at 3 AM by the system's impressive clarity.

by Angela Natividad    Mar- 2-07    
Topic: Bad, Brands, Guerilla, Promotions



Unicorns, Rhinos, Heart-Shaped Straws: Coke Gets Corny

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It's easy to criticize an ad that tries to be cool. But when an ad tries to be corny, we're kind of at a loss for what to do.

Corny Moments, a Coca Cola Light spot created by Santo Buenos Aires, can only be described as "an ever-expanding corny moment" according to the eloquent Brentter. We still haven't worked out how we feel about it, but Caterpillars, another spot from the same campaign, gives us chills. Does this mean Coke succeeds?

There's a sense of violation associated with being made to experience a corny moment. It's something we wouldn't wish upon our worst enemies, a stop-the-world-so-I-can-get-off feeling akin to what you experience when someone unexpectedly touches your belly button. It's not cozy.

Spots directed by Nes Buzzalino. The Corny Moments song is by Diego Grimblat Music.

by Angela Natividad    Mar- 1-07    
Topic: Brands, Commercials, Online, Television










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