A tipster tells us the hair care brand Sunsilk was behind the creation of the strange "bridezilla" video which was posted on YouTube January 18 and received 9 million views before it was pulled. It's back up now and in the video, a bride enters a hotel room full of bride's maids, proceeds to flip out and cut her hair off because it looks so bad. Initially thought to be an innocently created farce, it's now been revealed the four women in the video are actresses and were paid to appear in it. What wasn't known until now, according to our source, is that Sunsilk, working with Toronto-based Capital C Communications, was initially involved but backed out at the last minute. It's unclear why Sunsilk separated itself from the project.
While the four women are getting all the glory right now, we've spoken to the director of the video who has graciously promised us more details as soon as he makes sure all his legal "I's" and "T's" are properly crossed. As soon as we have more information, we will gleefully pass it along to you.
UPDATE: Sunsilk, perhaps jealous of all the media attention the four actors are receiving, is now acknowledging their involvement with the creation of the video.
In a witty ploy for press, Taco Bell, unlike other fast food brands who have derided Nationwide's depiction of the fast food career as less than desirable, has offered a job to Kevin Federline and the promise of a customized Taco Bell uniform. Taco Bell CEO Greg Creed sent this offer letter:
Dear Mr. Federline,
First off, congratulations on your upcoming Super Bowl ad. We heard it's generating a lot of talk, particularly about working in the fast food industry.
We know you respect those who work in our business. In fact, last year you said in an interview, "My kids are going to have to learn what a real job is, what life is. You don't have it easy with me. Period. My kids are going to work at Taco Bell."
We're flattered, but obviously they're too young to work for us. So here's our offer to you: Come work for us, just for a one hour shift. We'll get you a uniform, a custom name tag and show you what a great place Taco Bell is to work. We'll even reward customers who visit that restaurant with an order of our new Carne Asada Steak Grilled Taquitos for free.
We encourage you to continue to "Think Outside the Bun" and hope you accept our tasty offer.
Taco Bell Corp.
Now, that's the kind of marketing think we respect and appreciate.
Here's some GM Super Bowl commercial leaky leak that, if we're understanding the commercial correctly, claims robots won't build cars anymore because they aren't as good as humans. Hmm. Can anyone imagine a GM production line staffed entirely by humans with no assist from those cool, yellow robots? i guess we'll find out during the game.
UPDATE: The robot has...drumroll please...a blog!
New York Magazine is reporting what we all already know. New York Magazine tells us Wal-mart has proof Julie Roehm had an affair with Sean Womack, writing us, "Wal-Mart has told New York Magazine exclusively that it has 'irrefutable and admissible evidence' that fired senior vice-president of marketing communications, Julie Roehm, had an affair with Sean Womack, a vice-president who reported to her. Roehm is the subject of an upcoming piece in the magazine by Steve Fishman. Wal-Mart had remained nearly silent since the firing of Roehm and Womack on December 4."
We're not sure we want to know what that "irrefutable and admissible evidence" is because, well, that sort of thing is just gross. Kind of like a President's "fluid" on an intern's dress. Ew. Roehm isn't taking it lying down telling New York Magazine, "I guarantee there is nothing because it didn't happen. I know what they have, and it's not evidence of an affair. It's irrefutable evidence that we're really good friends. He's like a brother to me." Even more ew!
Can we just get past all of this?
- P&G and Unilever has decided to sit out this year's Super Bowl advertising extravaganza and will, instead, allocate dollars to other efforts they feel will provide a better ROI.
- Rather than believing its new operating system is good enough to seel itself, Microsoft is serving up a $500 million worldwide waterfall of advertising.
- A "viral" print ad? Yawn. Snooze. Huh? WTF?
- George is right. The five finalists in the Doritos Crash the Super Bowl are quite good. Our money is one Duct Tape of Mouse Trap.
- George also thinks he has the perfect replacement for the Maytag Man. He thinks it's Elmo Blatch (real name: Bill Bolanfder), the guy who killed the Tim Robbin's character's wife.
Mcrosoft is, of course, pulling out all the stops to launch its new operating system, Vista. As part of the launch today, New Yorkers were greeted with a gigantic billboard outside the Terminal Building. The billboard was not your standard static board but was alive with Cirque du Soleil-style acrobats hanging from ropes while unfurling large tarps in the shape of the Windows logo. TBWA used a similar approach for Adidas in Japan back in the summer of 2003.
Is it just us or are people idiots when it comes to navigating to popular websites? A recent Hitwise study featured on eMarketer found MySpace to be the top search term for 2006. Also on the list are ebay, Yahoo and Mapquest. Are we the only ones that realize all you have to do is add a .com to these popular names rather than search for them? Hmm. I suppose somewhere in the world, there are still people who haven't heard of the Internet either. Oh well. At least Hitwise is making some money with this nonsense.
- FMBQ reports Royce International Broadcasting alleges to the FCC that Entercom, which hopes to acquire 16 CBS radio stations, is "a highly-leveraged criminal enterprise that cannot be relied on to serve the public interest" an wants the sale stopped.
- It seems the idiocy that is the FM radio promotional stunt may come to an end. FMBW repoprts, "After radio contestant Jennifer Strange died from water intoxication - the result of KDND/Sacramento's water-drinking contest Hold Your Wee for a Wii - syndicated radio personality Erich 'Mancow' Muller has announced that he is creating the Foundation For Responsible Radio and calling for an end to 'voyeuristic FM radio stunts.'" Nah. Opie and Anthony are still out there.
- Cynopsis reports the President's State of the Union address was viewed by a combined station total of 45.5 million people, up from 41.7 million in 2006.
According to Advertising Age, marketing for female arousal sex products will be jumping in '07 with ramped-up campaigns for K-Y Jelly's warming fluid and Zestra's arousal oil.
The act of sex in 2007 sounds like it'll be both exhausting and mildly frustrating. With men on Viagra and women oiling up as if for competitive sports it's a wonder we won't all die of hyper-achieverism come 2008. We hear Microsoft has a cure for that though. More importantly, does this mean our spam rate is going to double?
Just as we thought, the finished product is always better than the boring B-roll. That's quite evident when you compare the original B-roll of this Dale Earnhardt Jr. Budweiser to a short clip of the finished product. Budweiser is working with MWW Group and the two have released short clips of the ads they plan to run in this year's Super Bowl. There's eight in all and you can view them after the jump. Most seem to have promise.